6-7 (meme): Difference between revisions

 

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[[File:Six-seven_jack-o-lantern,_Toronto_2025.jpg|thumb|A [[Jack-o’-lantern]] with 6-7 carved into it]]

[[File:Six-seven_jack-o-lantern,_Toronto_2025.jpg|thumb|A [[Jack-o’-lantern]] with 6-7 carved into it]]

”’6-7”’ (pronounced “”’six seven”’”; also written as ”’67”’, ”’6&nbsp;7”’, and ”’6,&nbsp;7”’) is an [[Internet meme]] and [[Glossary of 2020s slang|slang term]] that emerged in 2025 on [[TikTok]] and [[Instagram Reels]].<ref>{{Cite web |last=Johar |first=Vritti |date=February 4, 2025 |title=What Does ‘6-7’ Mean on TikTok? Trend Explained |url=https://www.comingsoon.net/guides/news/1915531-what-does-6-7-mean-tiktok-explained |access-date=August 24, 2025 |website=[[ComingSoon.net]]}}</ref> It has no fixed meaning.

”’6-7”’ (pronounced “”’six seven”’”; also written as ”’67”’, ”’6&nbsp;7”’, and ”’6,&nbsp;7”’) is an [[Internet meme]] and [[Glossary of 2020s slang|slang term]] that emerged in 2025 on [[TikTok]] and [[Instagram Reels]].<ref>{{Cite web |last=Johar |first=Vritti |date=February 4, 2025 |title=What Does ‘6-7’ Mean on TikTok? Trend Explained |url=https://www.comingsoon.net/guides/news/1915531-what-does-6-7-mean-tiktok-explained |access-date=August 24, 2025 |website=[[ComingSoon.net]]}}</ref> It has no fixed meaning.

The phrase originated from the song “[[Doot Doot (6 7)]]” by [[Skrilla]], which became popular in video edits featuring [[professional basketball]] players, especially [[LaMelo Ball]], who is listed at 6&nbsp;ft 7&nbsp;in (2.01&nbsp;meters) tall.<ref name=”:0″>{{Cite web |last=Suggs |first=David |date=March 3, 2025 |title=LeBron James ‘6-7’ meme, explained: How Lakers star became subject of basketball’s latest TikTok trend |url=https://www.sportingnews.com/us/nba/los-angeles-lakers/news/lebron-james-6-7-meme-explained-lakers-tiktok-trend/676117f588d4aaecc56a3d83 |access-date=September 3, 2025 |website=Sporting News}}</ref><ref>{{Cite web |last=Caruso |first=Skyler |date=April 29, 2025 |title=Why Are Teens Saying 6-7? The Reason Behind the Now Viral Phrase Among Kids |url=https://people.com/what-does-six-seven-mean-all-about-tiktok-trend-11724247 |access-date=September 10, 2025 |website=People}}</ref> The meme was further popularized through [[Overtime Elite]] player [[Taylen Kinney|Taylen “TK” Kinney]]’s repeated use of the meme.<ref name=”NY”>{{Cite news |last=Schnell |first=Lindsay |date=September 12, 2025 |title=What is ‘6-7′? It started with this high school basketball and social media star |url=https://www.nytimes.com/athletic/6619536/2025/09/12/basketball-taylen-kinney-high-school-social-trend/ |access-date=September 26, 2025 |work=[[The New York Times]] |issn=0362-4331}}</ref> In March 2025, a boy named Maverick Trevillian became known as the “67 Kid” after a viral video showed him yelling the term at a basketball game while performing an excited hand gesture.<ref name=”WP”>{{Cite news |last=O’Neill |first=Shane |date=October 21, 2025 |title=Why kids keep saying ‘6-7’: ‘It’s really beautiful because it’s dumb’ |url=https://www.washingtonpost.com/style/trends/2025/10/21/six-seven-meme-gen-alpha/ |url-status=live |archive-url=https://archive.today/20251030161606/https://www.washingtonpost.com/style/trends/2025/10/21/six-seven-meme-gen-alpha/ |archive-date=October 30, 2025 |access-date=November 4, 2025 |newspaper=The Washington Post |language=en-US |issn=0190-8286}}</ref>

The phrase originated from the song “[[Doot Doot (6 7)]]” by [[Skrilla]], which became popular in video edits featuring [[professional basketball]] players, especially [[LaMelo Ball]], who is listed at 6&nbsp;ft 7&nbsp;in (2.01&nbsp;meters) tall.<ref name=”:0″>{{Cite web |last=Suggs |first=David |date=March 3, 2025 |title=LeBron James ‘6-7’ meme, explained: How Lakers star became subject of basketball’s latest TikTok trend |url=https://www.sportingnews.com/us/nba/los-angeles-lakers/news/lebron-james-6-7-meme-explained-lakers-tiktok-trend/676117f588d4aaecc56a3d83 |access-date=September 3, 2025 |website=Sporting News}}</ref><ref>{{Cite web |last=Caruso |first=Skyler |date=April 29, 2025 |title=Why Are Teens Saying 6-7? The Reason Behind the Now Viral Phrase Among Kids |url=https://people.com/what-does-six-seven-mean-all-about-tiktok-trend-11724247 |access-date=September 10, 2025 |website=People}}</ref> The meme was further popularized through [[Overtime Elite]] player [[Taylen Kinney|Taylen “TK” Kinney]]’s repeated use of the meme.<ref name=”NY”>{{Cite news |last=Schnell |first=Lindsay |date=September 12, 2025 |title=What is ‘6-7′? It started with this high school basketball and social media star |url=https://www.nytimes.com/athletic/6619536/2025/09/12/basketball-taylen-kinney-high-school-social-trend/ |access-date=September 26, 2025 |work=[[The New York Times]] |issn=0362-4331}}</ref> In March 2025, a boy named Maverick Trevillian became known as the “67 Kid” after a viral video showed him yelling the term at a basketball game while performing an excited hand gesture.<ref name=”WP”>{{Cite news |last=O’Neill |first=Shane |date=October 21, 2025 |title=Why kids keep saying ‘6-7’: ‘It’s really beautiful because it’s dumb’ |url=https://www.washingtonpost.com/style/trends/2025/10/21/six-seven-meme-gen-alpha/ |url-status=live |archive-url=https://archive.today/20251030161606/https://www.washingtonpost.com/style/trends/2025/10/21/six-seven-meme-gen-alpha/ |archive-date=October 30, 2025 |access-date=November 4, 2025 |newspaper=The Washington Post |language=en-US |issn=0190-8286}}</ref>

2025 Internet meme

6-7 (pronounced “six seven”; also written as 67, 6 7, and 6, 7) is an Internet meme and slang term that emerged in 2025 on TikTok and Instagram Reels.^[1] It has no fixed meaning.^[2]

The phrase originated from the song “Doot Doot (6 7)” by Skrilla, which became popular in video edits featuring professional basketball players, especially LaMelo Ball, who is listed at 6 ft 7 in (2.01 meters) tall.^[3][4] The meme was further popularized through Overtime Elite player Taylen “TK” Kinney‘s repeated use of the meme.^[5] In March 2025, a boy named Maverick Trevillian became known as the “67 Kid” after a viral video showed him yelling the term at a basketball game while performing an excited hand gesture.^[6]

Multiple news outlets have linked the meme to the wider “brain rot” phenomenon—digital media deemed to be poor quality.^[7] Some commentators also see it as evidence of Generation Alpha’s growing presence in Internet culture.^[8]

Origin and spread

https://upload.wikimedia.org/wikipedia/commons/transcoded/8/8c/67_meme_gesture.webm/67_meme_gesture.webm.480p.vp9.webm

The slang originated from the drill rap song “Doot Doot (6 7)”, in which American rapper Skrilla raps, “… I know he dyin’ (oh my, oh my God) 6-7, I just bipped right on the highway (Bip, bip)” as the beat drops.^[9][10]

The meaning of the number in the song remains ambiguous: some have connected it to 67th Street in Skrilla’s hometown of Philadelphia,^[11] or to 67th Street in Chicago.^[12][9] Linguist and African-American English expert Taylor Jones has speculated that it may refer to “10-67”, the police radio code used to notify of a death.^[13]: 9:30 This aligns with the previous lines’ descriptions of gun violence and his interpretation that the line depicts the narrator playing innocent during a traffic stop.^[13]: 7:20 Skrilla himself has stated, “I never put an actual meaning on it and I still would not want to.”^[11]

The song was unofficially released in December 2024^[14] (and officially on February 7, 2025)^[15] and was soon used in video edits of professional basketball players, particularly LaMelo Ball who is 6 ft 7 in (2.01 m) tall.^[14]

A few weeks after the song’s unofficial release,^[16] Taylen Kinney, a high school basketball prospect at Overtime Elite, became strongly associated with the phrase after a clip of him ranking a Starbucks drink by saying “six, seven” went viral on social media.^[5][17] His repeated use of the phrase during Overtime Elite content led to his nickname “Mr. 6-7”, and he later launched a “6-7”-branded canned water line.^[5][17]

The meme has been referred to in NBA highlights, WNBA news conferences, NFL touchdown celebrations, and also by celebrities, including former NBA player Shaquille O’Neal, who participated in a video referring to it despite admitting he did not understand its meaning. Additionally, the term has been frequently used throughout college sports.^[18][5] Expanding beyond sports, social media users began to employ the meme in unrelated contexts, such as joking about getting a score of 67% on an exam.^[19][20][14] Additionally, the term has even made its way into lawmaking, with lawmaker Bill Buckbee of Connecticut using the term as a joke during a special legislative session.^[21]

6-7’s identity as a slang term has allowed it to spread in offline contexts, especially in schools,^[8] with some banning its use due to its disruption in the classroom.^[22] The numbers are used without any fixed meaning, instead functioning as an inside joke for Generation Alpha.^[8] The moniker “Mason” has been used to refer to a stereotypical white boy who overuses the slang.^[23]

67 Kid

On March 31, 2025, YouTuber Cam Wilder posted a video titled “My Overpowered AAU Team has Finally Returned!” (stylized in all caps) in which a boy, Maverick Trevillian^[6] — later nicknamed “67 Kid” — is seen going up to the camera and yelling “six seven” while performing a hand gesture in which he moves his hands up and down with upward-facing palms.^[24][23][25]

In August 2025, social media users begin creating photo edits distorting Trevillian in a bizarre or grotesque fashion likened to analog horror. This meme, called “SCP-067 Kid”, satirizes the SCP Foundation, a collaborative fiction project about fictional paranormal anomalies. “SCP-067 Kid” is not to be confused with the canon “SCP-067”, which is about an anomalous fountain pen.^{[23][26][27][28]}

Variants

41 (pronounced “forty-one”) is a meme of similar origin, deriving from the song “41 Song (Saks Freestyle)” in which rapper Blizzi Boi raps the number throughout.^[29][30] 61 (pronounced “six-one” or “six-swan”) is another variant created by Tiktok creator Spartan Swot.^[31]

Use by media and brands

On October 16, 2025, the 1st episode of season 28 of the adult animated show South Park would air^[32] with a prominent plot point being the children brainwashed by the 67 meme. This season of South Park, along with season 27, is known for targeting online trends such as Labubu, TikTok, and prediction markets.^[33]

In October, the mobile game Clash Royale added an emote referencing the meme after its Instagram account reached 6.7 million followers.^[34] On November 5, first-person shooter video game Overwatch 2 announced that they will be adding a “67” emote to the game.^[35]

On November 6 to 7, Pizza Hut sold chicken wings for 67 cents each.^[36][37] On the same days, McDonald’s in the United Arab Emirates gave free chicken nuggets between 6 and 7 PM. Each 6-piece chicken pack contained a special “6(7)” sticker, and included seven nuggets inside, rather than the usual six.^[38] Domino’s allowed members to get a one-topping pizza for $6.70 only for take-outs when using the promo code “67”.^[39]

Reception

Multiple news outlets like Business Insider has attributed the meme to the wider phenomenon of “brain rot” — the spread of digital media considered to be poor quality.^[7] Many viewed the meme as a sign of increasing involvement of Generation Alpha in Internet culture.^[8]

In October 2025, Dictionary.com named “67” as its 2025 Word of the Year, describing the interjection as “a burst of energy that spreads and connects people long before anyone agrees on what it actually means”.^[40] The Merriam-Webster dictionary defines it as “a nonsensical expression connected to a song and a basketball player”.^[41]

Alphonse Pierre of Pitchfork lamented that, in exchange for virality, Skrilla had been reduced to a one-dimensional mascot, and “not a human artist with music packed with complicated views and morals worth considering”.^[16]

See also

Notes

References

External links