<!– Important, do not remove anything above this line before article has been created. –>
<!– Important, do not remove anything above this line before article has been created. –>
== ”’Overview”’ ==
== ”’Overview”’ ==
{{Infobox company
| type = [[Public company|Public]]
| industry = Automotive rental, general rental services
| founded = 1986
| key_people = choi jin hwan
| revenue = KRW 2,071.5 billion (≈ USD 1.6 billion)
| revenue_year = 2024
| operating_income = KRW 213.1 billion
| income_year = 2024
| net_income = KRW 79.9 billion
| net_income_year = 2024
| assets = KRW 73,923 billion
| assets_year = 2024
| num_employees = Approximately 1,300 (as of recent reports)
| parent = Subsidiary of Lotte Group
| website = https://www.lotterental.com/
}}
Operated by [[Lotte Corporation|LOTTE Rental]], [[LOTTE rent-a-car]] is the No. 1 car rental brand in [[South Korea]], holding the largest market share. The company maintains a nationwide network of approximately 300 locations, including major airports and railway stations ([[KTX]]/SRT), and operates a fleet of over 10,000 vehicles available for short-term car rental service. As the official partner of [[Hertz]] in South Korea, LOTTE rent-a-car provides services that meet global standards of international travelers.
Operated by [[Lotte Corporation|LOTTE Rental]], [[LOTTE rent-a-car]] is the No. 1 car rental brand in [[South Korea]], holding the largest market share. The company maintains a nationwide network of approximately 300 locations, including major airports and railway stations ([[KTX]]/SRT), and operates a fleet of over 10,000 vehicles available for short-term car rental service. As the official partner of [[Hertz]] in South Korea, LOTTE rent-a-car provides services that meet global standards of international travelers.
== History ==
• 1986: Established as Kumho Rent-a-Car, later known as KT Rental.
• 2015: Acquired by Lotte Group and rebranded as Lotte Rental.
• 2016–2019: Expanded services with innovations such as the “Auto Manager” vehicle maintenance app, “Shin-cha-jang Direct” online rental system, and Lotte Auto Auction for used cars.
• 2021: Listed on the KOSPI stock exchange and launched corporate-only rental solutions.
== International Expansion ==
• Thailand: Established Lotte Rent-a-Car Thailand to expand into Southeast Asia.
• Global Strategy: Focuses on reinforcing globalization and digital innovation, aiming to become a leading rental service provider in Asia.<ref>{{Cite web |title=LOTTE rental is still transforming for
customer’s better life. |url=https://lotterental.com/homepage/html/web_en/company/LPC03001.html}}</ref>
== Key Insights ==
• Scale Advantage: Lotte Rental’s revenue is about 33% higher than SK Rent-a-Car, confirming its market leadership.
• Profitability: Despite higher revenue, Lotte’s net income dropped 21.9% year-on-year, while SK Rent-a-Car maintained a healthier ROE of 8.35%, suggesting more efficient capital use.
• Debt Structure: SK Rent-a-Car’s debt ratio of 475% indicates heavy reliance on borrowing, which could pose risks in high interest environments. Lotte Rental’s balance sheet is more stable, with equity exceeding KRW 15 trillion.
• Business Diversification: Lotte Rental benefits from used car auctions, lifestyle rentals, and overseas expansion (Thailand), while SK Rent-a-Car is more narrowly focused on domestic car rentals.
== Major Rental Hubs (Airport Locations) ==
== Major Rental Hubs (Airport Locations) ==
** Return Location (Important): Please note that the airport desk is for vehicle pickup only. All vehicles should be returned to the LOTTE rent-a-car Gimhae Airport Office located outside the airport. A free shuttle to the terminal is provided after the return. Return Office Address: 9, Gonghangap-gil, [[Gangseo District|Gangseo-gu]], [[Busan]], [[South Korea]].
** Return Location (Important): Please note that the airport desk is for vehicle pickup only. All vehicles should be returned to the LOTTE rent-a-car Gimhae Airport Office located outside the airport. A free shuttle to the terminal is provided after the return. Return Office Address: 9, Gonghangap-gil, [[Gangseo District|Gangseo-gu]], [[Busan]], [[South Korea]].
== ”’Major Facilities and Services”’ ==
== Major Facilities and Services ==
* ”’Jeju Auto House:”’ Located in [[Jeju Province|Jeju Special Self-Governing Province]], Jeju Auto House is a large-scale facility dedicated to car rentals. It is equipped with approximately 3,500 vehicles, an on-site maintenance center, an automatic car wash, and a dedicated gas station. The facility utilizes contactless self-check-in kiosks and an advanced parking control system to minimize customer waiting times.
* ”’Jeju Auto House:”’ Located in [[Jeju Province|Jeju Special Self-Governing Province]], Jeju Auto House is a large-scale facility dedicated to car rentals. It is equipped with approximately 3,500 vehicles, an on-site maintenance center, an automatic car wash, and a dedicated gas station. The facility utilizes contactless self-check-in kiosks and an advanced parking control system to minimize customer waiting times.
 |
This is a draft Articles for creation (AfC) submission. It is not currently pending review. While there are no deadlines, abandoned drafts may be deleted after six months. To edit the draft click on the “Edit” tab at the top of the window. To be accepted, a draft should: It is strongly discouraged to write about either yourself or your business or employer. If you do so, you must declare it. Where to get help
Improving your odds of a speedy review To improve your odds of a faster review, tag your draft with relevant WikiProject tags using the button below. This will let reviewers know a new draft has been submitted in their area of interest. For instance, if you wrote about a female astronomer, you would want to add the Biography, Astronomy, and Women scientists tags. |
| Company type | Public |
|---|---|
| Industry | Automotive rental, general rental services |
| Founded | 1986 |
|
Key people |
choi jin hwan |
| Revenue | KRW 2,071.5 billion (≈ USD 1.6 billion) (2024) |
| KRW 213.1 billion (2024) | |
| KRW 79.9 billion (2024) | |
| Total assets | KRW 73,923 billion (2024) |
|
Number of employees |
Approximately 1,300 (as of recent reports) |
| Parent | Subsidiary of Lotte Group |
| Website | https://www.lotterental.com/ |
Operated by LOTTE Rental, LOTTE rent-a-car is the No. 1 car rental brand in South Korea, holding the largest market share. The company maintains a nationwide network of approximately 300 locations, including major airports and railway stations (KTX/SRT), and operates a fleet of over 10,000 vehicles available for short-term car rental service. As the official partner of Hertz in South Korea, LOTTE rent-a-car provides services that meet global standards of international travelers.
• 1986: Established as Kumho Rent-a-Car, later known as KT Rental.
• 2015: Acquired by Lotte Group and rebranded as Lotte Rental.
• 2016–2019: Expanded services with innovations such as the “Auto Manager” vehicle maintenance app, “Shin-cha-jang Direct” online rental system, and Lotte Auto Auction for used cars.
• 2021: Listed on the KOSPI stock exchange and launched corporate-only rental solutions.
International Expansion
[edit]
• Thailand: Established Lotte Rent-a-Car Thailand to expand into Southeast Asia.
• Global Strategy: Focuses on reinforcing globalization and digital innovation, aiming to become a leading rental service provider in Asia.[1]
• Scale Advantage: Lotte Rental’s revenue is about 33% higher than SK Rent-a-Car, confirming its market leadership.
• Profitability: Despite higher revenue, Lotte’s net income dropped 21.9% year-on-year, while SK Rent-a-Car maintained a healthier ROE of 8.35%, suggesting more efficient capital use.
• Debt Structure: SK Rent-a-Car’s debt ratio of 475% indicates heavy reliance on borrowing, which could pose risks in high interest environments. Lotte Rental’s balance sheet is more stable, with equity exceeding KRW 15 trillion.
• Business Diversification: Lotte Rental benefits from used car auctions, lifestyle rentals, and overseas expansion (Thailand), while SK Rent-a-Car is more narrowly focused on domestic car rentals.
Major Rental Hubs (Airport Locations)
[edit]
- Incheon International Airport (ICN)
- Terminal 1 (T1): 1st Floor Arrival Hall (West Side), near Gate 13 and 14 (opposite Counter F). Daily 08:00 ~ 20:00
- Terminal 2 (T2): Basement Level 1 (B1), toward the West Side Parking Lot (opposite the Inha University Hospital Airport Medical Center). Daily 08:00 – 20:00
- Gimpo International Airport (GMP)
- Domestic Terminal: Inside Gate 6 on the 1st Floor of the Domestic Terminal. Daily 08:00 – 20:00
- Jeju International Airport (CJU)
- Terminal Service Desk: Next to Gate 2 inside the airport terminal. Daily 07:00 ~ 23:00
- Shuttle Bus (for Pickup): To pick up the vehicle, passengers should take the free shuttle bus to “Jeju Auto House.” Boarding Location: Rent-a-Car Parking Lot, Zone 1 (located across from Gate 5). Shuttle Operating Hours: 06:00 ~ 23:00 (Departs every 8~15 minutes)
- Gimhae International Airport (PUS)
- Terminal Service Desk (Pickup Only): 1st Floor of the Domestic Terminal, between Gates 3 and 4. Daily 08:00 – 21:00
- Return Location (Important): Please note that the airport desk is for vehicle pickup only. All vehicles should be returned to the LOTTE rent-a-car Gimhae Airport Office located outside the airport. A free shuttle to the terminal is provided after the return. Return Office Address: 9, Gonghangap-gil, Gangseo-gu, Busan, South Korea.
Major Facilities and Services
[edit]
- Jeju Auto House: Located in Jeju Special Self-Governing Province, Jeju Auto House is a large-scale facility dedicated to car rentals. It is equipped with approximately 3,500 vehicles, an on-site maintenance center, an automatic car wash, and a dedicated gas station. The facility utilizes contactless self-check-in kiosks and an advanced parking control system to minimize customer waiting times.
- 24-Hour Rental Service: To accommodate late-night travelers, 24-hour vehicle pickup and return services are available at major car rental hubs.
Services for International Travelers
[edit]
- Chauffeur Service (Car Rental with Driver): Designed for international visitors unfamiliar with Korean road conditions, this service provides a rental car with a driver. In compliance with the Passenger Transport Service Act, chauffeur-driven rentals are legally available to foreigners, individuals aged 65 or older, and persons with disabilities. The service assigns accident-free drivers capable of speaking foreign languages, including English.
- Global Partnership (Hertz): As the official partner of Hertz in South Korea, LOTTE rent-a-car allows Hertz members to utilize their global membership benefits and integrated reservation systems within the country.
Safety and Insurance
[edit]
- 24-Hour Accident Support: An accident support team operates 24 hours a day, 365 days a year, to handle accident reports and support emergency roadside assistance.
- Collision Damage Waiver (CDW) – Zero Excess: When subscribing to the Collision Damage Waiver (CDW), customers can opt for the “Zero Excess” (Full Waiver) plan. This option fully exempts the driver from any deductible in the event of an accident, ensuring complete peace of mind.
- Customer Support Team / 24-Hour Accident Report : +82-2-1588-1230
Awards and Recognition
[edit]
- 2026 Korea First Brand Awards: Ranked No. 1 in the Car Rental Category (22 consecutive years)[2]
- 2025 National Customer Satisfaction Index Ranked No. 1 (11 consecutive years)[3]
- 2025 Korean Customer Satisfaction Index Ranked No. 1 (10 consecutive years)
- 2025 Korean Standard-Service Quality Index Ranked No. 1[4]
Category:Lotte Corporation
Category:Lotte Corporation subsidiaries
