Moroccan government agency for agricultural investment
The Agricultural Development Agency (French: Agence pour le Développement Agricole; ADA) is a Moroccan strategic public institution responsible for implementing the national agricultural development policy. Established in 2009, the agency serves as the operational arm for major sectoral strategies, including the “Green Morocco Plan” and the current “Generation Green 2020–2030” strategy.[1]
The ADA acts as a catalyst for investment in the Moroccan agricultural sector. Its key mandates include:[2]
- Investment Promotion: Facilitating domestic and foreign direct investment in the agri-food industry.
- Climate Finance: Managing international environmental funding. The ADA is an accredited entity for the Green Climate Fund (GCF), managing projects focused on sustainable irrigation and climate resilience.[3]
- Youth Entrepreneurship: Supporting the emergence of a new generation of agricultural entrepreneurs through partnerships with international organizations like the United Nations Development Programme (UNDP).[4]
Strategic Evolution
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Following the completion of the Green Morocco Plan (2008–2020), which focused on production and infrastructure, the ADA shifted its focus toward the “Generation Green” strategy. This new roadmap prioritizes human development, the modernization of distribution channels, and the integration of technology in farming practices.[5]
The agency is led by El Mahdi Arrifi, who was reappointed as Director General in 2024. Under his leadership, the ADA has focused on the “Aggrégation” model, which integrates smallholder farmers into larger industrial supply chains to improve income and market access.
