Draft:The Misfits Media Company: Difference between revisions

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• Comment: The first decline labeled “t” was added by the submitter GGOTCC 04:45, 5 November 2025 (UTC)

• Comment: None of the sources appear to be independent of the topic. The disclosure at the bottom of the page states that Misfits Media Company owns B&T. That aside, the sources also do not prove any notability. GGOTCC 04:43, 5 November 2025 (UTC)

Australian Media and Events Company

The Misfits Media Company Pty Ltd (The Misfits) is an independent Australian media and creative-events company headquartered in Surry Hills, Sydney. It owns and operates the industry publications B&T and Travel Weekly, and produces the Cairns Crocodiles Festival of Creativity.

Overview

Founded in 2014 by David Hovenden and Daniel Uglow, The Misfits Media Company integrates media publishing, event production, and creative agency services. The group is known for its owned media brands and for producing major third-party corporate events for Australian and international organisations in technology, tourism, and marketing.^[1]

Founders

Hovenden and Uglow were senior executives at both B&T and Travel Weekly before acquiring the titles and relaunching them under The Misfits Media Company. Both are established figures in Australian trade media and are recognised for their contributions to publishing, events, and marketing communications.^[2]

History

• 2014 — The Misfits Media Company is founded by David Hovenden and Daniel Uglow following their acquisition of B&T and Travel Weekly.
• 2015 — Existing programs Women in Media and 30 Under 30 are developed into stand-alone national events.
• 2016–2019 — The company expands into creative production, producing large-scale branded events for third-party clients.
• 2020 — The company announces a new Australian festival of creativity, Cairns Crocodiles, during the COVID-19 pandemic.
• 2022 — The inaugural Cairns Crocodiles Festival of Creativity is staged in Cairns, Queensland, after five postponed attempts.
• 2025 — The company operates multiple flagship programs, including Women Leading Tech, CMO Power List, and the Cairns Hatchlings mentoring initiative.

Operations

The Misfits operates across three divisions:

1. Publishing & Editorial — digital-first media titles B&T and Travel Weekly.
2. Events & Awards — production of owned programs such as Women in Media, Women Leading Tech, 30 Under 30, B&T Awards, and Cairns Crocodiles.
3. Commercial Productions — creative and experiential events for major brands and corporate partners.

Flagship Events

Headquarters

Level 4, 87 Foveaux Street, Surry Hills NSW 2010, Australia.

See also

References

External links