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”’Burr E. Giffen”’ (March 3, 1886 – April 2, 1965) was an American artist and illustrator<ref>[https://books.google.com/books?id=g51AAAAAIAAJ&pg=PA1&dq=%22burr+giffen%22&hl=en&newbks=1&newbks_redir=0&source=gb_mobile_search&sa=X&ved=2ahUKEwj_rYuLuc2IAxXFlokEHXXXMUsQuwV6BAgIEAc#v=onepage&q=%22burr%20giffen%22&f=false The Standpatter: A Chronicle of Democracy]. Ella Hamilton Durley. Illustrated by Burr Giffen. The Herald Square Publishing Company, New York City, 1912.</ref> working in New York City. His most famous creation was while he was working for an Advertising Company in 1910. He created the [[Fisk Tire Company]] Boy holding a tire and night candle as a proposal sketch in charcoal. This sketch became the company’s well-known registered trademarked image in 1910.<ref name=”sleepy”>[https://www.chicopeepubliclibrary.org/archives/items/show/8685#?c=&m=&s=&cv= “Fisk Tires and the Sleepy Boy”], chapter 23, Chicopee Public Library Archives |
”’Burr E. Giffen”’ (March 3, 1886 – April 2, 1965) was an American artist and illustrator<ref>[https://books.google.com/books?id=g51AAAAAIAAJ&pg=PA1&dq=%22burr+giffen%22&hl=en&newbks=1&newbks_redir=0&source=gb_mobile_search&sa=X&ved=2ahUKEwj_rYuLuc2IAxXFlokEHXXXMUsQuwV6BAgIEAc#v=onepage&q=%22burr%20giffen%22&f=false The Standpatter: A Chronicle of Democracy]. Ella Hamilton Durley. Illustrated by Burr Giffen. The Herald Square Publishing Company, New York City, 1912.</ref> working in New York City. His most famous creation was while he was working for an Advertising Company in 1910. He created the [[Fisk Tire Company]] Boy holding a tire and night candle as a proposal sketch in charcoal. This sketch became the company’s well-known registered trademarked image in 1910.<ref name=”sleepy”>[https://www.chicopeepubliclibrary.org/archives/items/show/8685#?c=&m=&s=&cv= “Fisk Tires and the Sleepy Boy”], chapter 23, Chicopee Public Library Archives , 2015 pp. 1901–1904.</ref> |
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==Biography== |
==Biography== |
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Latest revision as of 13:54, 12 December 2025
American artist and illustrator (1886–1965)
Burr E. Giffen (March 3, 1886 – April 2, 1965) was an American artist and illustrator[1] working in New York City. His most famous creation was while he was working for an Advertising Company in 1910. He created the Fisk Tire Company Boy holding a tire and night candle as a proposal sketch in charcoal. This sketch became the company’s well-known registered trademarked image in 1910.[2]
Burr Giffen was born in Rockford, Illinois. When he reached the age of 4, he moved to Des Moines, Iowa where his father Marvin Q Giffen, was successful in the wholesale furniture business. Burr was noted without an occupation in the 1905 Iowa Census and soon left for New York City.[3]
In 1910, he was working for the ad agency Wagner and Field (established Nov. 1908).[2] Giffen says he got the inspiration for the drawing at 3 A.M., sat down on his bed and rapidly sketched the little boy with a tire over his right shoulder and a candle held in his left hand. Simultaneously, he coined the slogan: “Time to Re-tire.”[4]
The sketch was an instant hit with the Fisk Rubber Co., which a few years earlier had introduced its first pneumatic automobile tire. It appeared nationally in Life magazine in 1911.[5]
Norman Rockwell was one of the artists who illustrated the Fisk tire boy, which allowed him to be creative.
Over the decades, the tousle-haired, sleepy-time boy appeared on every Fisk car and truck tire, in ads, on all stationery, booklets, posters, TV slides, calendars, tire store displays and even on clock faces.
- ^ The Standpatter: A Chronicle of Democracy. Ella Hamilton Durley. Illustrated by Burr Giffen. The Herald Square Publishing Company, New York City, 1912.
- ^ a b “Fisk Tires and the Sleepy Boy”, chapter 23, Chicopee Public Library, Chicopee Archives Online, 2015 pp. 1901–1904.
- ^ ancestry.com Iowa State Census Card no. 439
- ^ Transcript-Telegram newspaper (Holyoke, Massachusetts), May 6, 1956.
- ^ “Made in Four Styles”. Life magazine, August 17, 1911 on page 276.
