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== Funding == |
== Funding == |
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BorrowMyDoggy received early backing from European seed fund Seedcamp, a London-based venture capital firm and accelerator.<ref name=CityAMSeedcamp>{{cite news |title=Here’s what early and seed-stage investor Seedcamp’s portfolio looks like |url=https://www.cityam.com/heres-what-early-and-seed-stage-investor-seedcamps-portfolio-looks-like/ |work=City A.M. |date=24 January 2016}}</ref> |
BorrowMyDoggy received early backing from European seed fund Seedcamp, a London-based venture capital firm and accelerator.<ref name=CityAMSeedcamp>{{cite news |title=Here’s what early and seed-stage investor Seedcamp’s portfolio looks like |url=https://www.cityam.com/heres-what-early-and-seed-stage-investor-seedcamps-portfolio-looks-like/ |work=City A.M. |date=24 January 2016}}</ref> |
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== References == |
== References == |
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Revision as of 07:53, 15 September 2025
| Company type | Private |
|---|---|
| Industry | Peer-to-peer pet care |
| Founded | 2012 |
| Founder | Rikke Rosenlund |
| Headquarters | |
|
Area served |
United Kingdom |
| Services | Dog walking, pet sitting, day care |
| Website | www |
BorrowMyDoggy is a peer-to-peer dog care platform founded in 2012 in the United Kingdom. It connects dog owners with local borrowers who provide part-time care such as dog walking, day visits, and overnight stays. The service has been profiled by national media and discussed within the context of the sharing economy.
History
BorrowMyDoggy was founded in 2012 by entrepreneur Rikke Rosenlund, after she looked after a neighbour’s dog and identified wider demand for casual pet care.[1]
In 2014, The Telegraph discussed BorrowMyDoggy as part of the UK’s growing sharing economy.[2]
In 2016, the Financial Times profiled the company under the headline “The sharing dogonomy,” situating it within the broader sharing economy.[3]
Reception
During the COVID-19 pandemic, The Times reported on BorrowMyDoggy’s role in reducing loneliness, while The Telegraph noted increased demand for dog sharing as people sought companionship during restrictions.[4][5]
In 2024, The Times reported that rising doggy daycare prices were leading owners to consider alternatives, including peer-to-peer options.[6] The Times has also covered motivations for borrowers such as university students paying to walk others’ pets, and discussed kennel alternatives that include peer platforms.[7][8]
BBC News has also reported on students using the service to support wellbeing.[9]
The New Statesman covered a rise in interest during lockdowns, discussing how the platform operated amid restrictions.[10]
Wired and Forbes have cited the platform as an example of the sharing economy applied to pet care.[11][12]
Funding
BorrowMyDoggy received early backing from European seed fund Seedcamp, a London-based venture capital firm and accelerator.[13]
