Content Credentials: Difference between revisions

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{{Sidebar|name=Content Credentials|Created by=Coalition for Content Provenance and Authenticity (C2PA)|Current version=2.2|Release date=2021 (first public draft)}}

{{Sidebar|name=Content Credentials|Created by=Coalition for Content Provenance and Authenticity (C2PA)|Current version=2.2|Release date=2021 (first public draft)}}

Content Credentials (also known as C2PA signatures) are a [[digital media]] [[metadata]] [[Specification (technical standard)|specification]]. They aim to provide provenance information about a piece of media (such as an image or a video) and help prove its authenticity. They are described as the equivalent of nutrition labels for digital media<ref name=”:0″>{{Cite web |last=Weatherbed |first=Jess |date=2024-08-21 |title=This system can sort real pictures from AI fakes — why aren’t platforms using it? |url=https://www.theverge.com/2024/8/21/24223932/c2pa-standard-verify-ai-generated-images-content-credentials |access-date=2025-11-17 |website=The Verge |language=en-US}}</ref>. One of the stated goal of this specification is to fight online disinformation.

Content Credentials (also known as C2PA signatures) are a [[digital media]] [[metadata]] [[Specification (technical standard)|specification]]. They aim to provide provenance information about a piece of media (such as an image or a video) and help prove its authenticity. They are described as the equivalent of nutrition labels for digital media<ref name=”:0″>{{Cite web |last=Weatherbed |first=Jess |date=2024-08-21 |title=This system can sort real pictures from AI fakes — why aren’t platforms using it? |url=https://www.theverge.com/2024/8/21/24223932/c2pa-standard-verify-ai-generated-images-content-credentials |access-date=2025-11-17 |website=The Verge |language=en-US}}</ref>. One of the stated goal of this specification is to fight online disinformation.


Latest revision as of 00:52, 17 November 2025

Content Credentials (also known as C2PA signatures) are a digital media metadata specification. They aim to provide provenance information about a piece of media (such as an image or a video) and help prove its authenticity. They are described as the equivalent of nutrition labels for digital media[1]. One of the stated goal of this specification is to fight online disinformation.

The specification is written and maintained by the Coalition for Content Provenance and Authenticity (C2PA), a group of many media and tech organizations including Adobe, Amazon, the BBC, Google, Meta, Microsoft, OpenAI and Sony. It is also supported by the Content Authenticity Initiative (CAI)[1].

The standard relies on cryptographic digital signatures.[2]

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