| products = Skins, phone cases, screen protectors, accessories
| products = Skins, phone cases, screen protectors, accessories
| website = {{URL|https://dbrand.com}}
| website = {{URL|https://dbrand.com}}
== Products ==
== Products ==
* ”’Skins”’: Cut 3M vinyl stickers with many designs.
* ”’Vinyl skins”’: Adhesive coverings made from [[3M]] material, cut to fit phones, laptops, consoles, and other electronics.
* ”’Phone Cases”’: Variety of protective smartphone cases:
* ”’Phone cases”’: Includes rigid plastic, transparent, and reinforced models for various smartphone types. Some designs allow interchangeable vinyl panels or include extra impact protection.
** ”’Grip”’: Standard cases with swappable skin-based backplates.
* ”’Screen protectors”’: [[Tempered glass]] covers marketed under the ”Prism” name.
** ”’Ghost”’: Premium clear case, notable for it’s “zero case yellowing” guarantee.<ref>{{Cite web |title=iPhone 17 Pro Clear Cases » Ghost Case 2.0 » dbrand |url=https://dbrand.com/shop/ghost/iphone-17-pro-clear-cases |access-date=2025-10-02 |website=dbrand.com |language=en}}</ref>
* ”’Console plates”’: Replacement outer panels compatible with the [[PlayStation 5]].
** ”’Tank”’: Heavy duty protective case, currently exclusive to the [[iPhone 17 Pro]] lineup and [[iPhone Air]].
* ”’Prism”’: [[Tempered glass]] screen protectors.
* ”’Darkplates”’: Custom matte black PS5 faceplates.
* ”””: .
* ”’Accessories”’: Cables, mounts, cleaning kits, etc.
== Controversies ==
== Controversies ==
=== Project Killswitch Magnet Issue (2025) ===
=== Project Killswitch Magnet Issue (2025) ===
In June 2025, Dbrand’s Killswitch case for the Nintendo Switch 2 was found to interfere with Joy-Con controller connections due to poorly toleranced magnet retention clips. After initially blaming users, the company apologized publicly, describing their own response as “spectacularly terrible,” and committed to sending free revised units.<ref>{{cite web |title=Dbrand admits it had a ‘spectacularly terrible response’ to Killswitch Joy-Con grip detachment complaints |url=https://www.theverge.com/news/693121/dbrand-switch-2-killswitch-joy-con-case-replacement-detachment |website=The Verge |access-date=2025-07-07}}</ref><ref>{{cite web |title=Dbrand Responds to Switch 2 Killswitch Backlash With Promised Fix |url=https://www.forbes.com/sites/anthonykarcz/2025/06/24/dbrand-responds-to-killswitch-switch-2-backlash-with-promised-fix/ |website=Forbes |access-date=2025-07-07}}</ref>
In June 2025, Dbrand’s Killswitch case for the Nintendo Switch 2 was found to interfere with Joy-Con controller connections due to poorly toleranced magnet retention clips. After initially blaming users, the company apologized publicly, describing their own response as “spectacularly terrible,” and committed to sending free revised units.<ref>{{cite web |title=Dbrand admits it had a ‘spectacularly terrible response’ to Killswitch Joy-Con grip detachment complaints |url=https://www.theverge.com/news/693121/dbrand-switch-2-killswitch-joy-con-case-replacement-detachment |website=The Verge |access-date=2025-07-07}}</ref><ref>{{cite web |title=Dbrand Responds to Switch 2 Killswitch Backlash With Promised Fix |url=https://www.forbes.com/sites/anthonykarcz/2025/06/24/dbrand-responds-to-killswitch-switch-2-backlash-with-promised-fix/ |website=Forbes |access-date=2025-07-07}}</ref>
== Reception ==
{{Unreferenced section|date=October 2025}}
Dbrand’s products are generally well-reviewed for quality, precision, and style, and have been featured by popular creators such as Marques Brownlee and [[Linus Tech Tips]]. However, the company’s edgy persona has sparked criticism, particularly regarding the ethics of humor in marketing and brand accountability.
==References==
==References==
Canadian consumer electronics company
 |
|
| Company type | Private |
|---|---|
| Industry | Consumer electronics accessories |
| Founded | November 2011 (2011-11) |
| Founder | Adam Ijaz |
| Headquarters | Toronto, Ontario, Canada |
| Products | Skins, phone cases, screen protectors, accessories |
| Website | dbrand |
Dbrand Inc. is a Canadian company that produces accessories for consumer electronics. It is based in Toronto, Ontario, and was founded in November 2011 by Adam Ijaz. The company sells vinyl skins, cases, screen protectors, and related products for smartphones, laptops, gaming consoles, and other devices. It operates primarily through online direct sales.[1]
- Vinyl skins: Adhesive coverings made from 3M material, cut to fit phones, laptops, consoles, and other electronics.
- Phone cases: Includes rigid plastic, transparent, and reinforced models for various smartphone types. Some designs allow interchangeable vinyl panels or include extra impact protection.
- Screen protectors: Tempered glass covers marketed under the Prism name.
- Console plates: Replacement outer panels compatible with the PlayStation 5.
- Handheld console cases: Protective and modular shells for the Steam Deck and Nintendo Switch 2.
- Accessories: Cables, mounting brackets, and cleaning tools.
PlayStation “Darkplates” Legal Dispute (2021)
[edit]
In October 2021, Dbrand released custom matte black PS5 faceplates called Darkplates. The company publicly challenged Sony Interactive Entertainment to sue them. Sony later issued a cease-and-desist letter alleging design infringement. Dbrand complied and temporarily pulled the product but returned with “Darkplates 2.0”, redesigned with additional ventilation to avoid infringement.[2][3]
In April 2024, an Indian-origin customer named Bhuwan Chitransh complained about a defective MacBook skin on Twitter (now X). Dbrand responded by mocking his surname with the tweet: “Your last name is basically shit rash, be serious.”
The tweet sparked widespread backlash as racially insensitive and was viewed millions of times.[4]
Tech YouTuber Marques Brownlee (MKBHD) stated that he would no longer work with the brand unless the tweet was deleted. Dbrand deleted the tweet and issued a public apology the next day, calling the situation a “huge fumble” and offered Chitransh US$10,000 as a goodwill gesture. CEO Adam Ijaz acknowledged the remark as a “severe lapse in judgment” and promised future restraint.[1][5][6]
Project Killswitch Magnet Issue (2025)
[edit]
In June 2025, Dbrand’s Killswitch case for the Nintendo Switch 2 was found to interfere with Joy-Con controller connections due to poorly toleranced magnet retention clips. After initially blaming users, the company apologized publicly, describing their own response as “spectacularly terrible,” and committed to sending free revised units.[7][8]
