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British author, consultant and academic
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Daniel Strode is a British author and academic who writes about organisational culture and innovation.[1][2]
Strode worked at Banco Santander as Global Director of Culture and Strategy.[2] In that position he helped develop “The Santander Way”, a set of principles describing the bank’s internal culture.[3]
After leaving Santander he began working independently as a consultant and public speaker on topics related to workplace culture and innovation.[4]
His work focuses on organisational culture and innovation, with an emphasis on leadership, transformation, and technology.[4]
He has advised companies on cultural transformation, innovation enablement, and strategic foresight to help them adapt to changing business environments.[4]
Strode has delivered keynote talks and educational sessions for businesses and universities on topics related to the future of work and organisational culture.[5][4]
He is an adjunct professor at IE University in Madrid and at Bologna Business School in Italy, teaching courses on organisational behaviour and innovation.[5]
- The Culture Advantage: Empowering Your People to Drive Innovation (Kogan Page, 2022). ISBN 978-1-3986-0676-2.[6]
- The Innovator’s Edge: Transform Your Business Today (KDP, 2024).
- From Web1 to Web3: Understanding the Past, Present and Future of the Internet (CRC Press, 2025), co-authored. ISBN 978-1-0326-9316-4.[7]
Strode writes and speaks about organisational culture, innovation, and leadership.[2]
He has contributed to business publications including Forbes, The European Business Review, and The People Space.[1][3]
In interviews he has discussed the relationship between business strategy and organisational behaviour.
He said that “it became quite apparent to me that actually the strategy was just half the problem or half of the challenge.”[8]
Strode’s views on leadership and workplace culture have been featured in podcasts such as Culture de-cooded, produced by Coode.[9]
He continues to contribute to professional discussions on innovation and organisational transformation.[10]
Strode’s writing and teaching emphasise the link between business strategy and organisational culture.
He has argued that strategic plans are effective only when supported by the right values and behaviours, and that innovation depends on empowering people throughout an organisation.[2][8]
Strode lives in Madrid, Spain.[1]
