The primary page that the hatnote should be added to is [[Moving Walls]]. [[User:Robert McClenon|Robert McClenon]] ([[User talk:Robert McClenon|talk]]) 04:22, 31 July 2025 (UTC)}}
The primary page that the hatnote should be added to is [[Moving Walls]]. [[User:Robert McClenon|Robert McClenon]] ([[User talk:Robert McClenon|talk]]) 04:22, 31 July 2025 (UTC)}}
—-
{{distinguish|Moving Walls}}
{{Infobox company
{{Infobox company
| name = Moving Walls
| name = Moving Walls
| logo = [[File:Moving-walls-logo.svg|thumb|Logo of Moving Walls]]
| logo = [[File:Moving-walls-logo.svg|thumb|Logo of Moving Walls]]
| type = Private
| type = Private
| industry = [[Advertising technology|Advertising Technology]], [[Outdoor advertising|Outdoor Advertising]]
| industry = [[Advertising technology]], [[ advertising]]
| foundation = {{start date and age|2008}}
| = {{start date and age|2008}}
| founder = Srikanth Ramachandran
| founder = Srikanth Ramachandran
| location_city = Singapore
| = Singapore
| hq_location_country = Singapore
| location = Far East Finance Building, #8-02, 14 Robinson Road, Singapore 048545
| key_people = Srikanth Ramachandran (Founder & Group CEO)
| key_people = ( )
| num_employees = 207
}}
}}
”’Moving Walls”’ is a Singapore-based advertising technology company providing digital out-of-home (DOOH) solutions. Founded in 2008 by Srikanth Ramachandran, it operates the Location Media Xchange (LMX) platform, which connects digital billboards with advertisers and provides audience measurement tools. The company has a presence in Singapore, Malaysia, India, and other regions, partnering with media agencies and brands to deliver programmatic advertising campaigns.
”’Moving Walls”’ is a Singapore-based advertising technology company providing digital out-of-home (DOOH) . Founded in 2008 by Srikanth Ramachandran, operates the Location Media Xchange (LMX) , which and . , .
== History ==
== History ==
Moving Walls was founded in 2008 by Srikanth Ramachandran. It is incorporated in Singapore as Moving Walls Pte. Ltd.<ref>{{cite web |title=Moving Walls Pte. Ltd. |url=https://www.sgpbusiness.com/company/Moving-Walls-Pte-Ltd |publisher=SGP Business |access-date=19 September 2025}}</ref>
Moving Walls was established in 2008 to advance digital solutions for out-of-home (OOH) advertising. The company incorporated as Moving Walls Pte. Ltd. in Singapore in 2013. In 2017, it expanded to India, establishing Moving Walls India Private Limited in Chennai to serve the South Asian market. <ref>{{cite web |url=https://www.zaubacorp.com/MOVING-WALLS-INDIA-PRIVATE-LIMITED-U72900TN2017PTC114358 |title=Moving Walls India Private Limited |publisher=ZaubaCorp |access-date=2025-08-21}}</ref> In 2022, the company announced plans to raise US$4 million to support its growth in digital advertising technologies. <ref>{{cite web |url=https://www.digitalnewsasia.com/digital-economy/moving-walls-looks-raise-us4mil-aims-keep-advertising-real |title=Moving Walls looks to raise US$4mil, aims to keep advertising real |publisher=Digital News Asia |date=2022-09-01 |access-date=2025-09-01}}</ref> By 2024, Moving Walls had facilitated over 2,000 advertising campaigns across 120,000 media sites globally, according to industry reports. <ref>{{cite web |url=https://marketech-apac.com/milestones-moving-walls-srikanth-ramachandran-on-uniting-media-and-technology-for-a-better-world/ |title=Milestones: Moving Walls’ Srikanth Ramachandran |publisher=Marketech APAC |date=2024-02-26 |access-date=2025-08-21}}</ref>
In 2016, the company launched ”Moving Audiences”, a unified platform for planning and measuring digital OOH campaigns across multiple Asian markets.<ref name=”corecomm”/> The company later introduced ”Location Media Xchange” (LMX) to provide programmatic access to media owners’ inventory.
In 2020, Moving Walls partnered with Aqilliz to pilot what was reported as the world’s first blockchain-driven DOOH advertising campaign, providing advertisers with verifiable delivery data for campaigns.<ref>{{cite news |title=Aqilliz partners with Moving Walls to pilot blockchain-driven DOOH advertising campaign |url=https://www.mmaglobal.com/vi/news/aqilliz-partners-moving-walls-pilot-worlds-first-blockchain-driven-dooh-advertising-campaign |work=MMA Global |date=21 September 2020 |access-date=19 September 2025}}</ref>
== Operations ==
== Operations ==
Moving Walls operates in Singapore, Malaysia, India, Sri Lanka, and other markets. In India, the company launched an outdoor advertising measurement solution to help advertisers analyze campaign impact.<ref>{{cite press release |title=Moving Walls launches outdoor advertising measurement solution in India |url=https://www.prnewswire.com/in/news-releases/moving-walls-launches-outdoor-advertising-measurement-solution-in-india-820888519.html |publisher=PR Newswire |date=5 March 2019 |access-date=19 September 2025}}</ref>
Moving Walls operates in multiple regions, including Singapore, Malaysia, India, Sri Lanka, and Latin America, with partnerships in Japan and Africa. <ref name=”adsmovil”>{{cite web |url=https://marketech-apac.com/moving-walls-and-adsmovil-partner-to-launch-automated-ooh-advertising-across-latin-america/ |title=Moving Walls and Adsmovil partner to launch automated OOH advertising across Latin America |publisher=Marketech APAC |date=2023-06-07 |access-date=2023-06-07 |archive-url=https://web.archive.org/web/20240821000000/https://marketech-apac.com/moving-walls-and-adsmovil-partner-to-launch-automated-ooh-advertising-across-latin-america/ |archive-date=2024-08-21}}</ref> In India, it collaborated with Hola Media Group to deliver innovative OOH campaigns, focusing on programmatic advertising solutions. <ref>{{cite web |url=https://www.afaqs.com/companies/indias-hola-media-group-and-moving-walls-partner-for-innovative-ooh-campaign |title=India’s Hola Media Group and Moving Walls partner for innovative OOH campaign |publisher=afaqs! |date=2023-08-15 |access-date=2025-09-01}}</ref> In Sri Lanka, the company partnered with Richardson Outdoor to expand its digital billboard network. <ref>{{cite web |url=https://www.ft.lk/front-page/Global-giant-Moving-Walls-partners-Richardson-Outdoor/44-769819 |title=Global giant Moving Walls partners Richardson Outdoor |publisher=Financial Times Sri Lanka |date=2025-07-10 |access-date=2025-09-01}}</ref> In Malaysia, Moving Walls worked with GroupM to provide performance-driven DOOH advertising, integrating audience measurement tools. <ref>{{cite web |url=https://geospatialworld.net/news/groupm-and-moving-walls-deliver-performance-driven-and-verifiable-dooh-advertising-across-malaysia/ |title=GroupM and Moving Walls deliver performance-driven and verifiable DOOH advertising across Malaysia |publisher=Geospatial World |date=2023-04-20 |access-date=2025-09-01}}</ref> The company also supports campaigns in Singapore’s food courts through a partnership with FairPrice Group’s Kopitiam, deploying audience metrics for targeted advertising. <ref>{{cite web |url=https://www.media4growth.com/dooh/digital-network/fairprice-groups-kopitiam-deploys-moving-walls-audience-metrics-for-food-court-advertising-in-singapore-5789-57668 |title=FairPrice Group’s Kopitiam deploys Moving Walls’ audience metrics for food court advertising in Singapore |publisher=Media4Growth |date=2024-03-15 |access-date=2025-09-01}}</ref> In 2025, Moving Walls appointed executives in China and the United States to strengthen its global campaign management. <ref name=”digitalsignage”>{{cite web |url=https://www.digitalsignagetoday.com/news/moving-walls-makes-leadership-additions-in-largest-ad-regions/ |title=Moving Walls makes leadership additions in largest ad regions |publisher=Digital Signage Today |date=2025-04-16 |access-date=2025-04-16 |archive-url=https://web.archive.org/web/20250416105156/https://www.digitalsignagetoday.com/news/moving-walls-makes-leadership-additions-in-largest-ad-regions/ |archive-date=2025-04-16}}</ref>
In 2023, Havas’ AdCity partnered with Moving Walls to provide post-campaign measurement and audience insights for OOH campaigns in Asia.<ref>{{cite news |title=AdCity partners with Moving Walls on OOH measurement |url=https://www.campaignasia.com/article/adcity-partners-with-moving-walls-on-ooh-measurement/457870 |work=Campaign Asia |date=24 September 2023 |access-date=19 September 2025}}</ref>
The company has also collaborated with Place Exchange to enable access to global DOOH inventory, allowing advertisers to activate campaigns across multiple regions from a single platform.<ref>{{cite news |title=Moving Walls teams up with Place Exchange for global DOOH inventory |url=https://adtechtoday.com/moving-walls-teams-up-with-place-exchange-for-global-dooh-inventory/ |work=AdTech Today |date=7 July 2024 |access-date=19 September 2025}}</ref>
== Technology and Platforms ==
== Technology ==
Moving Walls’ primary platform, the ”‘Location Media Xchange (LMX)”’, enables media owners to digitize outdoor advertising inventory and supports programmatic buying with audience measurement capabilities. <ref>{{cite web |url=https://contraminds.com/the_super_cmo_show/digital-out-of-home-experiences/ |title=The Power of Data in OOH Advertising |publisher=Contraminds |access-date=2025-08-21}}</ref> The platform integrates data to optimize campaign delivery, such as real-time content updates based on audience behavior or location. In 2020, the company received a United States patent for a multi-sensor system that uses Bluetooth, WiFi, and other data to measure OOH audience engagement, enhancing transparency in programmatic advertising. <ref>{{cite web |url=https://www.campaignasia.com/article/moving-walls-patents-ooh-measurement-system/461010 |title=Moving Walls patents OOH measurement system |publisher=Campaign Asia |author=Jessica Goodfellow |date=2020-05-14 |access-date=2025-08-21 |archive-url=https://web.archive.org/web/20250821000000/https://www.campaignasia.com/article/moving-walls-patents-ooh-measurement-system/461010 |archive-date=2025-08-21}}</ref> Moving Walls has also supported campaigns for brands by delivering context-driven advertising, such as dynamic DOOH displays tailored to foot traffic patterns. <ref>{{cite web |url=https://campaignme.com/luxury-ooh-turning-glances-into-captivating-stories/ |title=Luxury OOH: Turning glances into captivating stories |publisher=Campaign Middle East |author=Anup Oommen |date=2025-08-21 |access-date=2025-08-21 |archive-url=https://web.archive.org/web/20250821000000/https://campaignme.com/luxury-ooh-turning-glances-into-captivating-stories/ |archive-date=2025-08-21}}</ref>
Moving ‘ audience data to optimize campaign delivery. company a United States patent for a multi-sensor system that Bluetooth, , and other , transparency .<ref>{{cite |title=Moving Walls patents OOH measurement system |url=https://www.campaignasia.com/article/moving-walls-patents-ooh-measurement-system/461010 |=Campaign |= |access-date= 2025}}</ref>
== See also ==
== See also ==
* [[Advertising technology]]
* [[Advertising technology]]
* [[Outdoor advertising]]
* [[Programmatic advertising]]
* [[Programmatic advertising]]
* [[Media planning]]
* [[ ]]
* [[Billboard]]
== References ==
== References ==
Where to get help
Improving your odds of a speedy review To improve your odds of a faster review, tag your draft with relevant WikiProject tags using the button below. This will let reviewers know a new draft has been submitted in their area of interest. For instance, if you wrote about a female astronomer, you would want to add the Biography, Astronomy, and Women scientists tags.
|
 |
| Declined by Gheus 47 days ago. |
|
Comment: Routine business reporting does not establish notability per WP:NCORP. DoubleGrazing (talk) 09:03, 4 August 2025 (UTC)
- Comment: The title of this draft either has been disambiguated or will require disambiguation if accepted.If this draft has been disambiguated (renamed), submitters and reviewers are asked to consider whether the current title is the best possible disambiguation, and, if necessary, move (rename) this draft.If this draft is accepted, a hatnote will need to be added to the primary page to refer to this page. If there is already a hatnote on the primary page, please review whether a disambiguation page is in order instead. Please do not edit the primary page unless you are accepting this draft.The primary page that the hatnote should be added to is Moving Walls. Robert McClenon (talk) 04:22, 31 July 2025 (UTC)
Singapore-based advertising technology company
Moving Walls is a Singapore-based advertising technology company providing software and data solutions for digital out-of-home (DOOH) media. Founded in 2008 by Srikanth Ramachandran, the company operates the Moving Audiences and Location Media Xchange (LMX) platforms, which enable media owners to digitize outdoor advertising inventory and allow advertisers to plan, buy, and measure campaigns programmatically.[1][2]
Moving Walls was founded in 2008 by Srikanth Ramachandran. It is incorporated in Singapore as Moving Walls Pte. Ltd.[3]
In 2016, the company launched Moving Audiences, a unified platform for planning and measuring digital OOH campaigns across multiple Asian markets.[2] The company later introduced Location Media Xchange (LMX) to provide programmatic access to media owners’ inventory.
In 2020, Moving Walls partnered with Aqilliz to pilot what was reported as the world’s first blockchain-driven DOOH advertising campaign, providing advertisers with verifiable delivery data for campaigns.[4]
Moving Walls operates in Singapore, Malaysia, India, Sri Lanka, and other markets. In India, the company launched an outdoor advertising measurement solution to help advertisers analyze campaign impact.[5]
In 2023, Havas’ AdCity partnered with Moving Walls to provide post-campaign measurement and audience insights for OOH campaigns in Asia.[6]
The company has also collaborated with Place Exchange to enable access to global DOOH inventory, allowing advertisers to activate campaigns across multiple regions from a single platform.[7]
Moving Walls’ platforms integrate audience data to optimize campaign delivery. The company holds a United States patent for a multi-sensor system that measures audience engagement for outdoor media using Bluetooth, Wi-Fi, and other signals, improving transparency for advertisers.[8]
