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{{Short description| Branding and creative communications agency }}
{{Short description| Branding and creative communications agency }}
{{Draft topics|business-and-economics|technology}}
{{Draft topics|business-and-economics|technology}}
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<!– Important, do not remove anything above this line before article has been created. –>{{Infobox company
<!– Important, do not remove anything above this line before article has been created. –>{{Infobox company
| name = Starfish
| name = Starfish
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Branding and creative communications agency
| Company type | Private |
|---|---|
| Industry | Branding |
| Headquarters | New York City |
|
Key people |
David Kessler (founder, CEO) |
| Website | starfishco |
Starfish is a New York City–based branding and creative communications agency established in 2002 by David Kessler. The agency focuses on brand experience, considering brands as shaped by cumulative interactions across customer, stakeholder, and organizational mediums.
Starfish was founded in 2002 by David Kessler. At the time, the agency adopted an approach that considered brand perception as the result of repeated interactions across different touchpoints, such as customer service, sales processes, physical and digital environments, advertising, visual identity, and organizational behavior. This approach emerged when branding was often treated primarily as a visual or message-driven activity.
The agency provides services including brand strategy and positioning, brand architecture, naming and verbal identity, messaging systems, visual identity design, experience design, and creative communications. It operates an internal design studio, Studio Starfish, for design execution aligned with broader brand frameworks. The agency focuses on brand experience, viewing brands as shaped by cumulative interactions between an organization and its audiences rather than by individual marketing campaigns or visual identity alone.
Starfish has worked with clients in professional services, healthcare and pharmaceutical organizations, technology and data-driven companies, consumer brands, transportation, nonprofit institutions, and public agencies. Engagements often involve organizations with complex stakeholder environments and multiple points of interaction. Starfish has worked with organizations in both business-to-business (B2B) and business-to-consumer (B2C) sectors, including professional services, healthcare, technology, consumer brands, nonprofit, and public agencies.
The agency is privately held and mid-sized, following a senior-led engagement model in which experienced strategists and creative leaders are directly involved in projects. Starfish is listed on professional services directories and agency evaluation platforms, including Clutch, DesignRush, Agency Vista, and Influencer Marketing Hub.
Between 2019 and 2025, the agency received recognition in industry awards, including the Transform Awards North America and the North American Design Awards.
