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”’Experimental Jetset”’ is a Dutch [[graphic design]] collective comprised of Danny van den Dungen (born 1971), Marieke Stolk (born 1967) and Erwin Brinkers (born 1973). Their work focuses on [[printed matter]], [[Site-specific art|museum installations]],<ref>{{Cite web |title=Experimental Jetset – Superstructure |url=https://architectureau.com/calendar/exhibitions/experimental-jetset-superstructure/ |archive-url=http://web.archive.org/web/20240606052001/https://architectureau.com/calendar/exhibitions/experimental-jetset-superstructure/ |archive-date=2024-06-06 |access-date=2025-09-21 |website=ArchitectureAU |language=en-AU}}</ref><ref>{{Cite AV media |url=https://www.designindaba.com/videos/conference-talks/experimental-jetset-scavenging-ruins-modernism |title=Experimental Jetset on scavenging the ruins of Modernism {{!}} Design Indaba |language=en |access-date=2025-09-21 |via=www.designindaba.com}}</ref> and [[Brand identity|brand identities]].

”’Experimental Jetset”’ is a Dutch [[graphic design]] collective comprised of Danny van den Dungen (born 1971), Marieke Stolk (born 1967) and Erwin Brinkers (born 1973). Their work focuses on [[printed matter]], [[Site-specific art|museum installations]],<ref>{{Cite web |title=Experimental Jetset – Superstructure |url=https://architectureau.com/calendar/exhibitions/experimental-jetset-superstructure/ |archive-url=http://web.archive.org/web/20240606052001/https://architectureau.com/calendar/exhibitions/experimental-jetset-superstructure/ |archive-date=2024-06-06 |access-date=2025-09-21 |website=ArchitectureAU |language=en-AU}}</ref><ref>{{Cite AV media |url=https://www.designindaba.com/videos/conference-talks/experimental-jetset-scavenging-ruins-modernism |title=Experimental Jetset on scavenging the ruins of Modernism {{!}} Design Indaba |language=en |access-date=2025-09-21 |via=www.designindaba.com}}</ref> and [[Brand identity|brand identities]].

Works by Experimental Jetset are held in permanent collections of the [[Museum of Modern Art]],<ref>{{Cite web |title=Public Space Artist Commissions {{!}} MoMA |url=https://www.moma.org/calendar/exhibitions/5170 |access-date=2025-09-20 |website=The Museum of Modern Art |language=en}}</ref> [[Cooper Hewitt, Smithsonian Design Museum|Cooper Hewitt Design Museum]],<ref>{{Cite web |date=2015-08-19 |title=Actual Size: Experimental Jetset {{!}} Cooper Hewitt, Smithsonian Design Museum |url=https://www.cooperhewitt.org/event/actual-size-experimental-jetset/ |access-date=2025-09-20 |language=en-US}}</ref> [[SFMOMA]],<ref>{{Cite web |title=Experimental Jetset |url=https://www.sfmoma.org/artist/experimental-jetset/ |access-date=2025-09-21 |website=SFMOMA |language=en-US}}</ref> [[Art Institute of Chicago|Chicago Art Institute]],<ref>{{Cite web |title=Experimental Jetset |url=https://www.artic.edu/artists/111097/experimental-jetset |access-date=2025-09-21 |website=The Art Institute of Chicago |language=en}}</ref> [[Museum of Design, Zurich|Museum für Gestaltung]],<ref>{{Cite web |title=Experimental Jetset |url=https://designlectur.es/events/experimental-jetset/ |access-date=2025-09-21 |website=Design Lecture Series |language=en}}</ref> and [[Stedelijk Museum Amsterdam|Stedelijk Museum]].<ref>{{Cite web |last=Gosling |first=Emily |date=2016-06-28 |title=Pop, subcultures and the future of graphic design: an interview with Experimental Jetset |url=https://www.itsnicethat.com/features/experimental-jetset-interview-280616 |access-date=2025-09-20 |website=www.itsnicethat.com |language=en}}</ref><ref>{{Cite web |last=Kovalchuk |first=Lena |date=2017-10-31 |title=Dystopia on Their Mind and Utopia in Their Heart: Interview with the Designers of the Kyiv Biennial |url=https://birdinflight.com/en/inspiration/sources/20171031-kyiv-biennial-2017-experimental-jetset-design.html |access-date=2025-09-21 |website=Bird In Flight |language=en-US}}</ref> The group’s most notable projects include the 2013 [[Logo|logotype]] and brand identity for the [[Whitney Museum]] in New York<ref>{{Cite web |title=Experimental Jetset designs graphic identity for the Whitney Museum |url=https://www.dutchcultureusa.com/blog/experimental-jetset-designs-graphic-identity-for-the-whitney-museum/ |access-date=2025-09-20 |website=DutchCultureUSA |language=en-US}}</ref><ref>{{Cite web |last=Frearson |first=Amy |date=2013-05-21 |title=Whitney Graphic Identity by Experimental Jetset |url=https://www.dezeen.com/2013/05/21/whitney-graphic-identity-by-experimental-jetset/ |access-date=2025-09-21 |website=Dezeen |language=en}}</ref><ref>{{Cite web |last=Cartwright |first=James |date=2013-05-23 |title=Bold new identity for The Whitney Museum from Experimental Jetset |url=https://www.itsnicethat.com/articles/whitney-museum-identity |access-date=2025-09-21 |website=www.itsnicethat.com |language=en}}</ref><ref>{{Cite web |last=Duray |first=Dan |date=2013-06-04 |title=The New Whitney Logo Took Two Years to Design |url=https://observer.com/2013/06/the-new-whitney-logo-took-two-years-to-design/ |access-date=2025-09-21 |website=Observer |language=en-US}}</ref> and the popular 2001 [[The Beatles|Beatles]]-inspired T-shirt [[John & Paul & Ringo & George]].<ref name=”:0″>{{Cite web |last=Metahaven |date=2011-10-04 |title=Autoreply: Modernism |url=https://www.printmag.com/featured/autoreply-modernism/ |access-date=2025-09-21 |website=PRINT Magazine |language=en-US}}</ref><ref name=”:1″>{{Cite web |last=Edgar |first=Ray |date=2018-03-03 |title=Experimental Jetset exhibition celebrates the ‘rock stars’ of graphic design |url=https://www.smh.com.au/entertainment/art-and-design/experimental-jetset-exhibition-celebrates-the-rock-stars-of-graphic-design-20180302-h0ww47.html |access-date=2025-09-21 |website=The Sydney Morning Herald |language=en}}</ref><ref>{{Cite web |last=Gosling |first=Emily |date=2022-03-31 |title=The story behind Experimental Jetset’s Beatles T-shirt |url=https://www.creativereview.co.uk/experimental-jetset-beatles-t-shirt-history/ |access-date=2025-09-21 |website=Creative Review |language=en-US}}</ref>

Works by Experimental Jetset are held in permanent collections of the [[Museum of Modern Art]],<ref>{{Cite web |title=Public Space Artist Commissions {{!}} MoMA |url=https://www.moma.org/calendar/exhibitions/5170 |access-date=2025-09-20 |website=The Museum of Modern Art |language=en}}</ref> [[Cooper Hewitt, Smithsonian Design Museum|Cooper Hewitt Design Museum]],<ref>{{Cite web |date=2015-08-19 |title=Actual Size: Experimental Jetset {{!}} Cooper Hewitt, Smithsonian Design Museum |url=https://www.cooperhewitt.org/event/actual-size-experimental-jetset/ |access-date=2025-09-20 |language=en-US}}</ref> [[SFMOMA]],<ref>{{Cite web |title=Experimental Jetset |url=https://www.sfmoma.org/artist// |access-date=2025-09-21 |website=SFMOMA |language=en-US}}</ref> [[Art Institute of Chicago|Chicago Art Institute]],<ref>{{Cite web |title=Experimental Jetset |url=https://www.artic.edu/artists/111097/experimental-jetset |access-date=2025-09-21 |website=The Art Institute of Chicago |language=en}}</ref> [[Museum of Design, Zurich|Museum für Gestaltung]],<ref>{{Cite web |title=Experimental Jetset |url=https://designlectur.es/events/experimental-jetset/ |access-date=2025-09-21 |website=Design Lecture Series |language=en}}</ref> and [[Stedelijk Museum Amsterdam|Stedelijk Museum]].<ref>{{Cite web |last=Gosling |first=Emily |date=2016-06-28 |title=Pop, subcultures and the future of graphic design: an interview with Experimental Jetset |url=https://www.itsnicethat.com/features/experimental-jetset-interview-280616 |access-date=2025-09-20 |website=www.itsnicethat.com |language=en}}</ref><ref>{{Cite web |last=Kovalchuk |first=Lena |date=2017-10-31 |title=Dystopia on Their Mind and Utopia in Their Heart: Interview with the Designers of the Kyiv Biennial |url=https://birdinflight.com/en/inspiration/sources/20171031-kyiv-biennial-2017-experimental-jetset-design.html |access-date=2025-09-21 |website=Bird In Flight |language=en-US}}</ref> The group’s most notable projects include the 2013 [[Logo|logotype]] and brand identity for the [[Whitney Museum]] in New York<ref>{{Cite web |title=Experimental Jetset designs graphic identity for the Whitney Museum |url=https://www.dutchcultureusa.com/blog/experimental-jetset-designs-graphic-identity-for-the-whitney-museum/ |access-date=2025-09-20 |website=DutchCultureUSA |language=en-US}}</ref><ref>{{Cite web |last=Frearson |first=Amy |date=2013-05-21 |title=Whitney Graphic Identity by Experimental Jetset |url=https://www.dezeen.com/2013/05/21/whitney-graphic-identity-by-experimental-jetset/ |access-date=2025-09-21 |website=Dezeen |language=en}}</ref><ref>{{Cite web |last=Cartwright |first=James |date=2013-05-23 |title=Bold new identity for The Whitney Museum from Experimental Jetset |url=https://www.itsnicethat.com/articles/whitney-museum-identity |access-date=2025-09-21 |website=www.itsnicethat.com |language=en}}</ref><ref>{{Cite web |last=Duray |first=Dan |date=2013-06-04 |title=The New Whitney Logo Took Two Years to Design |url=https://observer.com/2013/06/the-new-whitney-logo-took-two-years-to-design/ |access-date=2025-09-21 |website=Observer |language=en-US}}</ref> and the popular 2001 [[The Beatles|Beatles]]-inspired T-shirt [[John & Paul & Ringo & George]].<ref name=”:0″>{{Cite web |last=Metahaven |date=2011-10-04 |title=Autoreply: Modernism |url=https://www.printmag.com/featured/autoreply-modernism/ |access-date=2025-09-21 |website=PRINT Magazine |language=en-US}}</ref><ref name=”:1″>{{Cite web |last=Edgar |first=Ray |date=2018-03-03 |title=Experimental Jetset exhibition celebrates the ‘rock stars’ of graphic design |url=https://www.smh.com.au/entertainment/art-and-design/experimental-jetset-exhibition-celebrates-the-rock-stars-of-graphic-design-20180302-h0ww47.html |access-date=2025-09-21 |website=The Sydney Morning Herald |language=en}}</ref><ref>{{Cite web |last=Gosling |first=Emily |date=2022-03-31 |title=The story behind Experimental Jetset’s Beatles T-shirt |url=https://www.creativereview.co.uk/experimental-jetset-beatles-t-shirt-history/ |access-date=2025-09-21 |website=Creative Review |language=en-US}}</ref>

Experimental Jetset was formed in [[Amsterdam]] in 1997.<ref>{{Cite web |last=Sinclair |first=Mark |date=2018-03-26 |title=City to City: an interview with Experimental Jetset |url=https://www.creativereview.co.uk/city-city-interview-experimental-jetset/ |access-date=2025-09-21 |website=Creative Review |language=en-US}}</ref> Members of the group met while studying at [[Gerrit Rietveld Academie]].<ref name=”:2″>{{Cite web |last=Carson |first=Nick |date=2014-06-12 |title=Why everything starts with Helvetica for Experimental Jetset |url=https://www.creativebloq.com/computer-arts/why-everything-starts-helvetica-experimental-jetset-61411942 |access-date=2025-09-20 |website=Creative Bloq |language=en}}</ref><ref>{{Cite web |last=Siegal |first=Nina |date=2017-10-07 |title=Experimental Jetset — Collective: Danny, Marieke, Erwin |url=https://www.fantasticman.com/articles/experimental-jetset/ |access-date=2025-09-21 |website=FANTASTIC MAN |language=en}}</ref><ref name=”:3″>{{Cite web |last=Butler |first=Andy |date=2013-06-11 |title=experimental jetset interview |url=https://www.designboom.com/design/experimental-jetset-interview/ |access-date=2025-09-20 |website=designboom {{!}} architecture & design magazine |language=en}}</ref> The collective’s name references ”[[Experimental Jet Set, Trash and No Star]]”, a 1994 album by rock band [[Sonic Youth]].<ref>{{Cite web |title=Experimental Jetset {{!}} MoMA |url=https://www.moma.org/collection/artists/32472 |access-date=2025-09-20 |website=The Museum of Modern Art |language=en}}</ref><ref>{{Cite web |title=The Name Game: Seven design studios explain their weird and wonderful names |url=https://www.itsnicethat.com/features/the-name-game-seven-design-studios-explain-their-weird-and-wonderful-names |access-date=2025-09-21 |website=www.itsnicethat.com |language=en}}</ref>

Experimental Jetset was formed in [[Amsterdam]] in 1997.<ref>{{Cite web |last=Sinclair |first=Mark |date=2018-03-26 |title=City to City: an interview with Experimental Jetset |url=https://www.creativereview.co.uk/city-city-interview-experimental-jetset/ |access-date=2025-09-21 |website=Creative Review |language=en-US}}</ref> Members of the group met while studying at [[Gerrit Rietveld Academie]].<ref name=”:2″>{{Cite web |last=Carson |first=Nick |date=2014-06-12 |title=Why everything starts with Helvetica for Experimental Jetset |url=https://www.creativebloq.com/computer-arts/why-everything-starts-helvetica-experimental-jetset-61411942 |access-date=2025-09-20 |website=Creative Bloq |language=en}}</ref><ref>{{Cite web |last=Siegal |first=Nina |date=2017-10-07 |title=Experimental Jetset — Collective: Danny, Marieke, Erwin |url=https://www.fantasticman.com/articles/experimental-jetset/ |access-date=2025-09-21 |website=FANTASTIC MAN |language=en}}</ref><ref name=”:3″>{{Cite web |last=Butler |first=Andy |date=2013-06-11 |title=experimental jetset interview |url=https://www.designboom.com/design/experimental-jetset-interview/ |access-date=2025-09-20 |website=designboom {{!}} architecture & design magazine |language=en}}</ref> The collective’s name references ”[[Experimental Jet Set, Trash and No Star]]”, a 1994 album by rock band [[Sonic Youth]].<ref>{{Cite web |title=Experimental Jetset {{!}} MoMA |url=https://www.moma.org/collection/artists/32472 |access-date=2025-09-20 |website=The Museum of Modern Art |language=en}}</ref><ref>{{Cite web |title=The Name Game: Seven design studios explain their weird and wonderful names |url=https://www.itsnicethat.com/features/the-name-game-seven-design-studios-explain-their-weird-and-wonderful-names |access-date=2025-09-21 |website=www.itsnicethat.com |language=en}}</ref>

Latest revision as of 15:33, 21 September 2025

Dutch graphic design studio

Experimental Jetset is a Dutch graphic design collective comprised of Danny van den Dungen (born 1971), Marieke Stolk (born 1967) and Erwin Brinkers (born 1973). Their work focuses on printed matter, museum installations,[1][2] and brand identities.

Works by Experimental Jetset are held in permanent collections of the Museum of Modern Art,[3] Cooper Hewitt Design Museum,[4] SFMOMA,[5] Chicago Art Institute,[6] Museum für Gestaltung,[7] and Stedelijk Museum.[8][9] The group’s most notable projects include the 2013 logotype and brand identity for the Whitney Museum in New York[10][11][12][13] and the popular 2001 Beatles-inspired T-shirt John & Paul & Ringo & George.[14][15][16]

Experimental Jetset was formed in Amsterdam in 1997.[17] Members of the group met while studying at Gerrit Rietveld Academie.[18][19][20] The collective’s name references Experimental Jet Set, Trash and No Star, a 1994 album by rock band Sonic Youth.[21][22]

Experimental Jetset are known for using the Helvetica font in most of their works[18][20][23] and were featured in the 2007 Helvetica documentary film.[24] Their designs rarely center on imagery like photography or illustration,[15][25] relying instead on typography,[26] and are notable for their use of a restrained color palette, limited mostly to black, white, red, and blue.[27] The group’s work combines modernist and post-punk influences,[14] drawing on Dutch art movements like De Stijl and Provo.[25]

Experimental Jetset authored a series of books: Statement And Counter-Statement: Notes on Experimental Jetset (2015),[28] Full Scale, False Scale: A Reader Of Sorts (2019),[29] and Superstructures (2021),[30] all published by the Dutch imprint Roma.

  1. ^ “Experimental Jetset – Superstructure”. ArchitectureAU. Archived from the original on 2024-06-06. Retrieved 2025-09-21.
  2. ^ Experimental Jetset on scavenging the ruins of Modernism | Design Indaba. Retrieved 2025-09-21 – via www.designindaba.com.
  3. ^ “Public Space Artist Commissions | MoMA”. The Museum of Modern Art. Retrieved 2025-09-20.
  4. ^ “Actual Size: Experimental Jetset | Cooper Hewitt, Smithsonian Design Museum”. 2015-08-19. Retrieved 2025-09-20.
  5. ^ “Experimental Jetset – SFMOMA”. SFMOMA. Retrieved 2025-09-21.
  6. ^ “Experimental Jetset”. The Art Institute of Chicago. Retrieved 2025-09-21.
  7. ^ “Experimental Jetset”. Design Lecture Series. Retrieved 2025-09-21.
  8. ^ Gosling, Emily (2016-06-28). “Pop, subcultures and the future of graphic design: an interview with Experimental Jetset”. www.itsnicethat.com. Retrieved 2025-09-20.
  9. ^ Kovalchuk, Lena (2017-10-31). “Dystopia on Their Mind and Utopia in Their Heart: Interview with the Designers of the Kyiv Biennial”. Bird In Flight. Retrieved 2025-09-21.
  10. ^ “Experimental Jetset designs graphic identity for the Whitney Museum”. DutchCultureUSA. Retrieved 2025-09-20.
  11. ^ Frearson, Amy (2013-05-21). “Whitney Graphic Identity by Experimental Jetset”. Dezeen. Retrieved 2025-09-21.
  12. ^ Cartwright, James (2013-05-23). “Bold new identity for The Whitney Museum from Experimental Jetset”. www.itsnicethat.com. Retrieved 2025-09-21.
  13. ^ Duray, Dan (2013-06-04). “The New Whitney Logo Took Two Years to Design”. Observer. Retrieved 2025-09-21.
  14. ^ a b Metahaven (2011-10-04). “Autoreply: Modernism”. PRINT Magazine. Retrieved 2025-09-21.
  15. ^ a b Edgar, Ray (2018-03-03). “Experimental Jetset exhibition celebrates the ‘rock stars’ of graphic design”. The Sydney Morning Herald. Retrieved 2025-09-21.
  16. ^ Gosling, Emily (2022-03-31). “The story behind Experimental Jetset’s Beatles T-shirt”. Creative Review. Retrieved 2025-09-21.
  17. ^ Sinclair, Mark (2018-03-26). “City to City: an interview with Experimental Jetset”. Creative Review. Retrieved 2025-09-21.
  18. ^ a b Carson, Nick (2014-06-12). “Why everything starts with Helvetica for Experimental Jetset”. Creative Bloq. Retrieved 2025-09-20.
  19. ^ Siegal, Nina (2017-10-07). “Experimental Jetset — Collective: Danny, Marieke, Erwin”. FANTASTIC MAN. Retrieved 2025-09-21.
  20. ^ a b Butler, Andy (2013-06-11). “experimental jetset interview”. designboom | architecture & design magazine. Retrieved 2025-09-20.
  21. ^ “Experimental Jetset | MoMA”. The Museum of Modern Art. Retrieved 2025-09-20.
  22. ^ “The Name Game: Seven design studios explain their weird and wonderful names”. www.itsnicethat.com. Retrieved 2025-09-21.
  23. ^ “Experimental Jetset : Design Is History”. www.designishistory.com. Retrieved 2025-09-20.
  24. ^ “Experimental Jetset, Amsterdam”. Walker Art Center. Retrieved 2025-09-20.
  25. ^ a b Poynor, Rick (2003-12-21). “Notes on Experimental Jetset”. Design Observer. Retrieved 2025-09-21.
  26. ^ TypeRoom. “This is why Experimental Jetset is a living part of typographic history – TypeRoom”. www.typeroom.eu. Retrieved 2025-09-21.
  27. ^ King, Emily (2006-10-01). “Experimental Jetset”. Frieze. No. 102. ISSN 0962-0672. Retrieved 2025-09-21.
  28. ^ “Statement and Counter-Statement: Notes on Experimental Jetset, Volume 1, Roma Publications, 2015 – Design Reviewed”. Retrieved 2025-09-21.
  29. ^ “Experimental Jetset Full Scale False Scale | PAGE SPREAD” (in Japanese). 2021-07-29. Retrieved 2025-09-21.
  30. ^ Panam, Layla (2023-02-28). “Experimental Jetset’s Superstructures addresses four zones of 20th-Century utopian urbanism”. The Brand Identity.

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