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== The “Sommarøy” controversy == |
== The “Sommarøy” controversy == |
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In the summer of 2019, Innovation Norway was involved in the production of a spoof news story about the island of [[Sommarøy]] in [[Troms]]. The story claimed that due to long days in the summer and long nights during winter, inhabitants didn’t have the need to follow international conventions of time. The aim of the spoof news story was to advertise Northern Norway.<ref>{{Cite web |last=Larsen |first=Martin Hall |date=June 6, 2019 |title=Øysamfunn vil kvitte seg med tiden: – Klokken skaper bare stress |url=https://www.nrk.no/troms/oysamfunn-vil-kvitte-seg-med-tiden_-_-klokken-skaper-bare-stress-1.14579299 |access-date=June 26, 2019 |website=NRK |language=nb-NO}}</ref> The advert was originally presented as a legitimate news story, and its multiple false claims were only discovered after the story had been disseminated worldwide. The company was strongly criticized for their promotional strategy.<ref>{{Cite web |last=Larsen |first=Martin Hall |date=June 25, 2019 |title=Klokkeløse Sommarøy lurte “hele” verden |url=https://www.nrk.no/troms/klokkelose-sommaroy-lurte-_hele_-verden-1.14599767 |access-date=June 26, 2019 |website=NRK |language=nb-NO}}</ref><ref>{{Cite web |last=Nikel |first=David |title=Norway’s ‘Time-Free’ Island Was Just An Elaborate PR Stunt |url=https://www.forbes.com/sites/davidnikel/2019/06/26/norway-tourism-bosses-slammed-for-fake-news-pr-stunt/ |access-date=June 28, 2019 |website=Forbes |language=en}}</ref><ref>{{Cite web |date=June 26, 2019 |title=Norwegische Staatsbehörde verbreitet Fake-News, um Tourismus anzukurbeln |url=https://www.stern.de/neon/wilde-welt/gesellschaft/sommaro%C3%B8y–norwegische-staatsbehoerde-verbreitet-fake-news–um-tourismus-anzukurbeln-8771728.html |access-date=June 28, 2019 |website=stern.de |language=de}}</ref> Innovation Norway has since issued an apology, regretting their lack of transparency and vowing to scrutinize their routines.<ref>{{Cite web |title=Innovasjon Norge beklager Sommarøy-saken |url=https://www.innovasjonnorge.no/no/om/nyheter/2019/innovasjon-norge-beklager-sommaroy-saken/ |access-date=November 28, 2020 |website=www.innovasjonnorge.no |language=no}}</ref> |
In the summer of 2019, Innovation Norway was involved in the production of a spoof news story about the island of [[Sommarøy]] in [[Troms]]. The story claimed that due to long days in the summer and long nights during winter, inhabitants didn’t have the need to follow international conventions of time. The aim of the spoof news story was to advertise Northern Norway.<ref>{{Cite web |last=Larsen |first=Martin Hall |date=June 6, 2019 |title=Øysamfunn vil kvitte seg med tiden: – Klokken skaper bare stress |url=https://www.nrk.no/troms/oysamfunn-vil-kvitte-seg-med-tiden_-_-klokken-skaper-bare-stress-1.14579299 |access-date=June 26, 2019 |website=NRK |language=nb-NO}}</ref> The advert was originally presented as a legitimate news story, and its multiple false claims were only discovered after the story had been disseminated worldwide. The company was strongly criticized for their promotional strategy.<ref>{{Cite web |last=Larsen |first=Martin Hall |date=June 25, 2019 |title=Klokkeløse Sommarøy lurte “hele” verden |url=https://www.nrk.no/troms/klokkelose-sommaroy-lurte-_hele_-verden-1.14599767 |access-date=June 26, 2019 |website=NRK |language=nb-NO}}</ref><ref>{{Cite web |last=Nikel |first=David |title=Norway’s ‘Time-Free’ Island Was Just An Elaborate PR Stunt |url=https://www.forbes.com/sites/davidnikel/2019/06/26/norway-tourism-bosses-slammed-for-fake-news-pr-stunt/ |access-date=June 28, 2019 |website=Forbes |language=en}}</ref><ref>{{Cite web |date=June 26, 2019 |title=Norwegische Staatsbehörde verbreitet Fake-News, um Tourismus anzukurbeln |url=https://www.stern.de/neon/wilde-welt/gesellschaft/sommaro%C3%B8y–norwegische-staatsbehoerde-verbreitet-fake-news–um-tourismus-anzukurbeln-8771728.html |access-date=June 28, 2019 |website=stern.de |language=de}}</ref> Innovation Norway has since issued an apology, regretting their lack of transparency and vowing to scrutinize their routines.<ref>{{Cite web |title=Innovasjon Norge beklager Sommarøy-saken |url=https://www.innovasjonnorge.no/no/om/nyheter/2019/innovasjon-norge-beklager-sommaroy-saken/ |access-date=November 28, 2020 |website=www.innovasjonnorge.no |language=no}}</ref> |
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==See also== |
==See also== |
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Latest revision as of 00:25, 3 November 2025
Norwegian government agency
Innovation Norway (Norwegian: Innovasjon Norge) is a state-owned company and a national development bank.
The company’s programs and services are intended to stimulate entrepreneurship in Norway. Its head office is in Oslo, and it has offices in each of the Norwegian counties. It also has offices in 30 countries around the world. The company has over 500 employees worldwide[1] and has supported maritime transportation,[2] biotechnology,[3] thin film,[4] and alternative fuel.[5]
Innovation Norway was formed in 2004 through the merger of the Norwegian Tourist Board, the Norwegian Trade Council, the Norwegian Industrial and Regional Development Fund (SND) and the Government Consultative Office for Inventors (SVO).[6]
The “Sommarøy” controversy
[edit]
In the summer of 2019, Innovation Norway was involved in the production of a spoof news story about the island of Sommarøy in Troms. The story claimed that due to long days in the summer and long nights during winter, inhabitants didn’t have the need to follow international conventions of time. The aim of the spoof news story was to advertise Northern Norway.[7] The advert was originally presented as a legitimate news story, and its multiple false claims were only discovered after the story had been disseminated worldwide. The company was strongly criticized for their promotional strategy.[8][9][10] Innovation Norway has since issued an apology, regretting their lack of transparency and vowing to scrutinize their routines.[11]
- ^ “Innovation Norway employees”. LinkedIn. Retrieved February 18, 2012.
- ^ Tudem, Ulf (February 13, 2012). “Marine Design: Air Supported Vessels Impress”. MarineLink. Retrieved February 18, 2012.
- ^ “Targovax Secures NOK 13 Million Series A Funding for TGO1 Pancreatic Cancer Vaccine Development”. Targovax. February 1, 2012. Retrieved February 18, 2012.
- ^ Chai, Cameron (February 13, 2012). “Thin Film, PARC Receive FlexTech Alliance Award for Printed Non-Volatile Memory Device”. AZoNetwork. Retrieved February 18, 2012.
- ^ “UK teams up with Norway for £2m biofuels projects”. BusinessGreen. January 10, 2012. Retrieved February 18, 2012.
- ^ Rossen, Eirik; Ryvarden, Einar (October 8, 2003). “Slår sammen hjelp til innovasjon” (in Norwegian Bokmål). Digi.no. Retrieved July 23, 2025.
- ^ Larsen, Martin Hall (June 6, 2019). “Øysamfunn vil kvitte seg med tiden: – Klokken skaper bare stress”. NRK (in Norwegian Bokmål). Retrieved June 26, 2019.
- ^ Larsen, Martin Hall (June 25, 2019). “Klokkeløse Sommarøy lurte “hele” verden”. NRK (in Norwegian Bokmål). Retrieved June 26, 2019.
- ^ Nikel, David. “Norway’s ‘Time-Free’ Island Was Just An Elaborate PR Stunt”. Forbes. Retrieved June 28, 2019.
- ^ “Norwegische Staatsbehörde verbreitet Fake-News, um Tourismus anzukurbeln”. stern.de (in German). June 26, 2019. Retrieved June 28, 2019.
- ^ “Innovasjon Norge beklager Sommarøy-saken”. www.innovasjonnorge.no (in Norwegian). Archived from the original on November 19, 2019. Retrieved November 28, 2020.
