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Latest revision as of 18:03, 8 November 2025
Baby Einstein (The Baby Einstein Company) is a series of videos designed for infants. Founded by Julie Aigner-Clark in 1996 in her Atlanta home. Clark couldn’t find a video to share with her first-born child, Aspen Clark.[1] After successful sales in the first five years, Clark sold the company to The Walt Disney Company (Disney), also known as Buena Vista[2] in 2001. After eleven years of producing videos, Disney sold the company to Kids II, Inc. in 2013. The franchise has since been rebranded under Kids II, which primarily focuses on toys and other infant products.[3]
Julie Aigner-Clark’s videos
[edit]
All videos were directed by Julie Aigner-Clark.[4] Following the purchase of the company by Disney, each of the following videos were re-released sometime in 2004-2008, with some alterations.[5]
Discovery Kit Videos
[edit]
In 2010, a series of Baby Einstein box sets called Discovery Kits were made with Julie Aigner-Clark as the director. Later in 2012, they were released as original videos. The nine Discovery Kits came with a DVD, CD with selections of music heard in the video, and a book and discovery cards for small children.
