{{Short description|Private label brand used by Kesko supermarkets}}
{{Short description| label brand}}
{{Title language|fi|italics=no}}
{{Use dmy dates|date=December 2025}}
[[File:Pirkka logo.svg|thumb|right|The Pirkka logo]]
[[File:Pirkka logo.svg|thumb|right|The Pirkka logo]]
”’Pirkka”’ is a [[private label]] brand used by grocery stores owned by the [[Finland|Finnish]] [[Kesko]] chain.
”’Pirkka”’ is a [[private label]] brand used by grocery stores owned by the [[Finland|Finnish]] [[Kesko]] chain.
The first Pirkka products came onto the market in 1986.<ref>[http://www.taloussanomat.fi/markkinointi/2008/06/11/pirkka-loi-itsensa-lapi/200815863/135 Pirkka löi itsensä läpi], ”[[Taloussanomat]]” 11 June 2006. Accessed on 11 November 2013.</ref> In February 2013 there were over 2200 Pirkka products.<ref name=”laatu”>[http://www.kesko.fi/fi/Kaupat-ja-palvelut/Pirkka/ Laatu ja edullisuus ovat Pirkka-sarjan menestystekijöitä], Kesko 28 February 2013. Accessed on 11 November 2013.</ref> About 80% of Pirkka brand products made by Kesko are [[foodstuff]]s.<ref name=”laatu”/>
The first Pirkka products came onto the market in 1986.<ref>[http://www.taloussanomat.fi/markkinointi/2008/06/11/pirkka-loi-itsensa-lapi/200815863/135 Pirkka löi itsensä läpi], ”[[Taloussanomat]]” 11 June 2006. Accessed on 11 November 2013.</ref> In February 2013 there were over Pirkka products.<ref name=”laatu”>[http://www.kesko.fi/fi/Kaupat-ja-palvelut/Pirkka/ Laatu ja edullisuus ovat Pirkka-sarjan menestystekijöitä], Kesko 28 February 2013. Accessed on 11 November 2013.</ref> About 80% of Pirkka brand products made by Kesko are [[foodstuff]]s.<ref name=”laatu”/>
Pirkka is listed in the “Well known brand names” list kept by the Finnish patent and register office.<ref>[http://www.prh.fi/fi/tavaramerkit/laajalti_tunnettujen_tavaramerkkien_luettelo.html#luettelo Well known brand names], Finnish patent and register office. No open access. Excerpts can be ordered for payment.</ref>
Pirkka is listed in the “Well known brand names” list kept by the Finnish patent and register office.<ref>[http://www.prh.fi/fi/tavaramerkit/laajalti_tunnettujen_tavaramerkkien_luettelo.html#luettelo Well known brand names], Finnish patent and register office. No open access. Excerpts can be ordered for payment.</ref>
==Rankings==
==Rankings==
[[MTV3]] selected Pirkka brand coffee as the winner in its blind tasting test of eight different coffees in January 2013.<ref>{{cite web |url=http://www.pirkka.fi/artikkeli/129797-pirkka-kahvi-ylivoimaiseen-voittoon |title=Pirkka kahvi ylivoimaiseen voittoon {{!}} Tietoa Pirkka-tuotteista {{!}} Pirkka-tuotteet {{!}} Pirkka |website=www.pirkka.fi |url-status=dead |archive-url=https://web.archive.org/web/20130517230923/http://www.pirkka.fi/artikkeli/129797-pirkka-kahvi-ylivoimaiseen-voittoon |archive-date=2013-05-17}} </ref>
[[MTV3]] selected Pirkka brand coffee as the winner in its blind tasting test of eight different coffees in January 2013.<ref>{{cite web |url=http://www.pirkka.fi/artikkeli/129797-pirkka-kahvi-ylivoimaiseen-voittoon |title=Pirkka kahvi ylivoimaiseen voittoon {{!}} Tietoa Pirkka-tuotteista {{!}} Pirkka-tuotteet {{!}} Pirkka |website=pirkka.fi |url-status=dead |archive-url=https://web.archive.org/web/20130517230923/http://www.pirkka.fi/artikkeli/129797-pirkka-kahvi-ylivoimaiseen-voittoon |archive-date=2013-05-17}} </ref>
The Pirkka brand two-bladed [[safety razor]] came second after the [[Gillette]] Fusion in the [[Yle TV1]] ”[[Kuningaskuluttaja]]” “three hard ones” test in 2011.<ref>[http://kuningaskuluttaja.yle.fi/node/2806 Gillettelle löytyi vain kohtalaisia haastajia], [[YLE]] 3 March 2011. Accessed on 29 July 2012.</ref> In the previous year, Pirkka brand [[Karelian pasty|Karelian pasties]] came second in the same test after [[Fazer]]’s Vuoksi pasties.<ref>[http://kuningaskuluttaja.yle.fi/node/2666 Vuoksen piirakka vei voiton], [[YLE]] 8 October 2010. Accessed on 29 July 2012.</ref>
The Pirkka brand two-bladed [[safety razor]] came second after the [[Gillette]] Fusion in the [[Yle TV1]] ”Kuningaskuluttaja” “three hard ones” test in 2011.<ref>[http://kuningaskuluttaja.yle.fi/node/2806 Gillettelle löytyi vain kohtalaisia haastajia], [[YLE]] 3 March 2011. Accessed on 29 July 2012.</ref> In the previous year, Pirkka brand [[Karelian pasty|Karelian pasties]] came second in the same test after [[Fazer]]’s Vuoksi pasties.<ref>[http://kuningaskuluttaja.yle.fi/node/2666 Vuoksen piirakka vei voiton], [[YLE]] 8 October 2010. Accessed on 29 July 2012.</ref>
In 2012 the ”[[Pirkka (magazine)|Pirkka]]” magazine owned by Kesko ranked six different grill sausages ([[HKScan|HK]] [[Kabanos]]si Original, Pirkka A-class grill sausage, [[Atria (company)|Atria]] Wilhelm Perinteinen, [[Snellman (company)|Snellman]] Eetwartti, Portti UkkoPekka and [[Tapola (company)|Tapola]] Viiden tähden rillimakkara) and selected Kesko’s Pirkka sausage as the best.<ref>[http://www.pirkka.fi/artikkeli/115522-pirkka-a-luokan-grillimakkara-on-kesan-varma-grilliherkku Pirkka A-luokan grillimakkara on kesän varma grilliherkku], ”Pirkka” 6-7/2012. Accessed on 29 July 2012.</ref>
In 2012 the ”[[Pirkka (magazine)|Pirkka]]” magazine owned by Kesko ranked six different grill sausages ([[HKScan|HK]] [[Kabanos]]si Original, Pirkka A-class grill sausage, [[Atria (company)|Atria]] Wilhelm Perinteinen, Snellman (company)|Snellman Eetwartti, Portti UkkoPekka and Tapola (company)|Tapola Viiden tähden rillimakkara) and selected Kesko’s Pirkka sausage as the best.<ref>[http://www.pirkka.fi/artikkeli/115522-pirkka-a-luokan-grillimakkara-on-kesan-varma-grilliherkku Pirkka A-luokan grillimakkara on kesän varma grilliherkku], ”Pirkka” 6-7/2012. Accessed on 29 July 2012.</ref>
==See also==
==See also==
==References==
==References==
{{Reflist}}
<references/>
==External links==
==External links==
* {{commons category-inline|Pirkka}}
* {{commons category-inline|Pirkka}}
* [https://www.k-ruoka.fi/pirkka-tuotteet/ Pirkka products] at K-Ruoka
* [https://www.k-ruoka.fi// Pirkka products] at K-Ruoka
{{Portal bar|Finland|Food}}
{{Authority control}}
[[Category:1986 establishments in Finland]]
[[Category:Finnish brands]]
[[Category:Food and drink in Finland]]
[[Category:Food product brands]]
[[Category:Food product brands]]
[[Category:Store brands]]
Finnish private label brand
Pirkka is a private label brand used by grocery stores owned by the Finnish Kesko chain.
The first Pirkka products came onto the market in 1986.[1] In February 2013 there were over 2,200 Pirkka products.[2] About 80% of Pirkka brand products made by Kesko are foodstuffs.[2]
Pirkka is listed in the “Well known brand names” list kept by the Finnish patent and register office.[3]
Pirkka was the first private label brand with a large selection in Finland. Pirkka was preceded by the “Sinivalkoiset” (Blue and White) brand, but it did not have the same personal brand appearance as Pirkka.
The first Pirkka brand products were basic daily household products, such as baking margarine, crisp rye bread, pea soup, washing powder, diapers and shampoo. During the first five years the number of Pirkka products grew to over 300 and during the first ten years to over 500. In 1996 ecological products were launched into the Pirkka series, with the “Luomu” ladybug as its symbol. In 1999 Pirkka started cooperation with the Fair Trade association, and the Pirkka Fair Trade coffee was launched.[4] Pirkka brand products previously had pre-printed price labels, but they were removed in September 2001, when the new Pirkka logo was also taken into use.[5] In 2013 the product line includes almost a hundred ecological products and about 40 Fair Trade products.[2]
An investigation done by Finnwatch in spring 2012 revealed human rights and workers’ rights violations at two Thai factories producing private label products.[6] Kesko announced it would act to fix these problems.[7]
MTV3 selected Pirkka brand coffee as the winner in its blind tasting test of eight different coffees in January 2013.[8]
The Pirkka brand two-bladed safety razor came second after the Gillette Fusion in the Yle TV1 Kuningaskuluttaja “three hard ones” test in 2011.[9] In the previous year, Pirkka brand Karelian pasties came second in the same test after Fazer‘s Vuoksi pasties.[10]
In 2012 the Pirkka magazine owned by Kesko ranked six different grill sausages (HK Kabanossi Original, Pirkka A-class grill sausage, Atria Wilhelm Perinteinen, Snellman Eetwartti, Portti UkkoPekka and Tapola Viiden tähden rillimakkara) and selected Kesko’s Pirkka sausage as the best.[11]
