This Thriving Land: Difference between revisions

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| editor = <!– Film or video editors –>

| editor = <!– Film or video editors –>

| camera = <!– Either Single-camera or Multi-camera –>

| camera = <!– Either Single-camera or Multi-camera –>

| runtime = 45 minutes<ref name=”cosm”>{{cite web |title=陸劇《生萬物》收視率狂到驚人！楊冪扮農婦竟成功翻身口碑逆襲，狗血劇情＋純愛齊發，全網好評爆紅10看點 |url=https://www.cosmopolitan.com/tw/entertainment/movies/g65803458/this-thriving-land/ |website=[[Cosmopolitan (magazine)|Cosmopolitan]] |archiveurl=https://archive.today/20250819005138/https://www.cosmopolitan.com/tw/entertainment/movies/g65803458/this-thriving-land/ |archivedate=19 August 2025|date=18 August 2025|trans-title=The ratings for the Chinese drama This Thriving Land are astronomically high! Yang Mi’s portrayal of a peasant woman leads to a stunning critical turnaround. With its mix of melodramatic plot twists and pure love, it’s garnering rave reviews online. Here are 10 reasons for its popularity.}}</ref>

| runtime = 45 minutes<ref name=”cosm”>{{cite web |title=陸劇《生萬物》收視率狂到驚人！楊冪扮農婦竟成功翻身口碑逆襲，狗血劇情＋純愛齊發，全網好評爆紅10看點 |url=https://www.cosmopolitan.com/tw/entertainment/movies/g65803458/this-thriving-land/ |website=[[Cosmopolitan (magazine)|Cosmopolitan]] |archiveurl=https://archive.today//https://www.cosmopolitan.com/tw/entertainment/movies/g65803458/this-thriving-land/ |archivedate=19 August 2025|date=18 August 2025|trans-title=The ratings for the Chinese drama This Thriving Land are astronomically high! Yang Mi’s portrayal of a peasant woman leads to a stunning critical turnaround. With its mix of melodramatic plot twists and pure love, it’s garnering rave reviews online. Here are 10 reasons for its popularity.}}</ref>

| company = <!– Production companies only –>[[China Central Television]] and [[iQIYI]]

| company = <!– Production companies only –>[[China Central Television]] and [[iQIYI]]

| budget =

| budget =

| network = [[CCTV-8]] & iQIYI

| network = [[CCTV-8]] & iQIYI

| first_aired = {{Start date|2025|08|13|df=y}}

| first_aired = {{Start date|2025|08|13|df=y}}

| last_aired = {{End date|2025|08|24|df=y}}<ref name=end>{{cite web |title=生萬物電視劇結局劇情 最新追劇日曆／播出時間+演員關係圖+簡介 |url=https://www.hk01.com/%E5%8D%B3%E6%99%82%E5%A8%9B%E6%A8%82/60265399/%E7%94%9F%E8%90%AC%E7%89%A9%E9%9B%BB%E8%A6%96%E5%8A%87%E7%B5%90%E5%B1%80%E5%8A%87%E6%83%85-%E6%9C%80%E6%96%B0%E8%BF%BD%E5%8A%87%E6%97%A5%E6%9B%86-%E6%92%AD%E5%87%BA%E6%99%82%E9%96%93-%E6%BC%94%E5%93%A1%E9%97%9C%E4%BF%82%E5%9C%96-%E7%B0%A1%E4%BB%8B |website=[[HK01]] |date=23 August 2025|language=zh-hk|trans-title=This Thriving Land TV Series: Finale Plot, Latest Episode Release Calendar/Broadcast Schedule + Character Relationship Chart + Synopsis}}</ref>

| last_aired = {{End date|2025|08|24|df=y}}<ref name=end>{{cite web |title=生萬物電視劇結局劇情 最新追劇日曆／播出時間+演員關係圖+簡介 |url=https://www.hk01.com/%E5%8D%B3%E6%99%82%E5%A8%9B%E6%A8%82/60265399/%E7%94%9F%E8%90%AC%E7%89%A9%E9%9B%BB%E8%A6%96%E5%8A%87%E7%B5%90%E5%B1%80%E5%8A%87%E6%%85-%E6%9C%80%E6%96%B0%E8%BF%BD%E5%8A%87%E6%97%A5%E6%9B%86-%E6%92%AD%E5%87%BA%E6%99%82%E9%96%93-%E6%BC%94%E5%93%A1%E9%97%9C%E4%BF%82%E5%9C%96-%E7%B0%A1%E4%BB%8B |website=[[HK01]] |date=23 August 2025|language=zh-hk|trans-title=This Thriving Land TV Series: Finale Plot, Latest Episode Release Calendar/Broadcast Schedule + Character Relationship Chart + Synopsis}}</ref>

| related = <!– To be used only for remakes, spin-offs, and adaptations –>

| related = <!– To be used only for remakes, spin-offs, and adaptations –>

}}

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”This Thriving Land” reversed the declining viewership trend for long-form [[Chinese television drama]], with a single-day effective playback of over 100 million and a market share exceeding 46.1%. It revived public interest in the [[Chinese medicinal herb]] [[danshen|”danshen”]], [[Qi–Lu culture|Qi-Lu culture]] and the Shandong dialect, while also driving a surge in [[iQIYI]]’s stock price and a tourism boom for its filming locations in [[Shandong]].

”This Thriving Land” reversed the declining viewership trend for long-form [[Chinese television drama]], with a single-day effective playback of over 100 million and a market share exceeding 46.1%. It revived public interest in the [[Chinese medicinal herb]] [[danshen|”danshen”]], [[Qi–Lu culture|Qi-Lu culture]] and the Shandong dialect, while also driving a surge in [[iQIYI]]’s stock price and a tourism boom for its filming locations in [[Shandong]].

==Synopsis==

==Synopsis==

Ning Xiuxiu ([[Yang Mi]]), the daughter of the wealthiest man in Tianniu Temple Village, was abducted by bandits on her wedding day. Her father Ning Xuexiang ([[Ni Dahong]]), unwilling to part with his farmland to pay the ransom, instead arranged for her younger sister Ning Susu ([[Xing Fei]]) to take her place and marry Xiuxiu’s childhood sweetheart, Fei Wendian (Zhang Tianyang). After escaping and returning home, Xiuxiu was enraged by her father’s decision and cut ties with him. She then married Feng Dajiao ([[Ou Hao]]), the farmer who had rescued her from the bandits’ lair. Learning to work the land, she gradually came to understand the profound significance of the soil to peasants. Later, inspired by the revolutionary ideas of Du Chunlin and others, she actively guided the village women to break free from feudal constraints and organized fellow villagers to combat bandits, resist Japanese invaders, and support the military. Through countless trials, Xiuxiu ultimately reconciled with her father and discovered her own purpose in life.<ref>{{cite web |title=电视剧《生万物》曝光阵容，杨幂、欧豪领衔主演 |url=https://baijiahao.baidu.com/s?id=1797094748809151840 |publisher=[[The Beijing News]] |date=23 April 2024|archiveurl=https://archive.today/20250819012346/https://baijiahao.baidu.com/s?id=1797094748809151840 |archivedate=19 August 2025|trans-title=The cast for the TV series This Thriving Land has been revealed, starring Yang Mi and Ou Hao.}}</ref><ref>{{cite web |title=年代剧《生万物》杀青，全程山东拍摄，杨幂饰演鲁南村妇 |url=https://m.qlwb.com.cn/detail/24452222.html |website=[[Qilu Evening News]] |archiveurl=https://archive.today/20250819012659/https://m.qlwb.com.cn/detail/24452222.html |archivedate=19 August 2025 |date=5 August 2025|trans-title=The historical drama This Thriving Land has wrapped up filming, shot entirely in Shandong Province, with Yang Mi starring as a peasant woman from southern Shandong.}}</ref>

Ning Xiuxiu ([[Yang Mi]]), the daughter of the wealthiest man in Tianniu Temple Village, was abducted by bandits on her wedding day. Her father Ning Xuexiang ([[Ni Dahong]]), unwilling to part with his farmland to pay the ransom, instead arranged for her younger sister Ning Susu ([[Xing Fei]]) to take her place and marry Xiuxiu’s childhood sweetheart, Fei Wendian (Zhang Tianyang). After escaping and returning home, Xiuxiu was enraged by her father’s decision and cut ties with him. She then married Feng Dajiao ([[Ou Hao]]), the farmer who had rescued her from the bandits’ lair. Learning to work the land, she gradually came to understand the profound significance of the soil to peasants. Later, inspired by the revolutionary ideas of Du Chunlin and others, she actively guided the village women to break free from feudal constraints and organized fellow villagers to combat bandits, resist Japanese invaders, and support the military. Through countless trials, Xiuxiu ultimately reconciled with her father and discovered her own purpose in life.<ref>{{cite web |title=电视剧《生万物》曝光阵容，杨幂、欧豪领衔主演 |url=https://baijiahao.baidu.com/s?id=1797094748809151840 |publisher=[[The Beijing News]] |date=23 April 2024|archiveurl=https://archive.today/20250819012346/https://baijiahao.baidu.com/s?id=1797094748809151840 |archivedate=19 August 2025|trans-title=The cast for the TV series This Thriving Land has been revealed, starring Yang Mi and Ou Hao.}}</ref><ref>{{cite web |title=年代剧《生万物》杀青，全程山东拍摄，杨幂饰演鲁南村妇 |url=https://m.qlwb.com.cn/detail/24452222.html |website=[[Qilu Evening News]] |archiveurl=https://archive.today/20250819012659/https://m.qlwb.com.cn/detail/24452222.html |archivedate=19 August 2025 |date=5 August 2025|trans-title=The historical drama This Thriving Land has wrapped up filming, shot entirely in Shandong Province, with Yang Mi starring as a peasant woman from southern Shandong.}}</ref>

2025 Chinese television series

This Thriving Land

Promotional poster
Also known as All Things Born
Chinese 生万物
Genre Historical[1]
Based on Qian Quan Yu Jue Jue
by Zhao Defa
Written by Wang He
Directed by Liu Jiacheng
Starring Yang Mi, Ou Hao
Country of origin China
Original language Mandarin
No. of episodes 36
Producer Xu Mi[2]
Running time 45 minutes[3]
Production companies China Central Television and iQIYI
Network CCTV-8 & iQIYI
Release 13 August (2025-08-13) –
24 August 2025 (2025-08-24)[4]

This Thriving Land (Chinese: 生万物; pinyin: shēng wàn wù) is a 2025 Chinese television series written by Wang He, directed by Liu Jiacheng and starring Yang Mi and Ou Hao. It is adapted from the novel Qian Quan Yu Jue Jue by Zhao Defa.[2] Produced by China Central Television and iQiyi, the series premiered on August 13, 2025, in the prime time slot on CCTV-8 and was simultaneously streamed exclusively online on iQiyi.[5]

This Thriving Land reversed the declining viewership trend for long-form Chinese television drama, with a single-day effective playback of over 100 million and a market share exceeding 46.1%. It revived public interest in the Chinese medicinal herb danshen, Qi-Lu culture and the Shandong dialect, while also driving a surge in iQIYI‘s stock price and a tourism boom for its filming locations in Shandong.

Synopsis

Ning Xiuxiu (Yang Mi), the daughter of the wealthiest man in Tianniu Temple Village, was abducted by bandits on her wedding day. Her father Ning Xuexiang (Ni Dahong), unwilling to part with his farmland to pay the ransom, instead arranged for her younger sister Ning Susu (Xing Fei) to take her place and marry Xiuxiu’s childhood sweetheart, Fei Wendian (Zhang Tianyang). After escaping and returning home, Xiuxiu was enraged by her father’s decision and cut ties with him. She then married Feng Dajiao (Ou Hao), the farmer who had rescued her from the bandits’ lair. Learning to work the land, she gradually came to understand the profound significance of the soil to peasants. Later, inspired by the revolutionary ideas of Du Chunlin and others, she actively guided the village women to break free from feudal constraints and organized fellow villagers to combat bandits, resist Japanese invaders, and support the military. Through countless trials, Xiuxiu ultimately reconciled with her father and discovered her own purpose in life.[6][7]

Production

Development

The series is adapted from the novel Qian Quan Yu Jue Jue by Zhao Defa, an author from Rizhao, China. The original work won the 3rd People’s Literature Award, the 4th Shandong Provincial Excellence Project Award, was shortlisted for the 5th Mao Dun Literature Prize, and was selected as a key project in the National Radio and Television Administration‘s Outstanding Literary Works Adaptation Initiative. The series depicts the evolving fortunes and intertwined destinies of three families—the Nings, the Fengs, and the Feis, represented by Ning Xiuxiu, Feng Dajiao, and Fei Zuoshi—across two generations on the land of southern Shandong from 1926 to 1986. The villagers of Tianniu Temple have a long history of sustained agricultural cultivation.[8][9][10]

It was selected as a key project of the “Qilu Literary and Artistic Peak Plan” and included in the 2025 “Great Dramas on CCTV” television series lineup by China Media Group.[11][12]

Filming

Filming locations for the series included Yinan County in Linyi, Donggang District and Renjiatai Village in Rizhao, as well as Feijiazhuang Village.[13][11] The series released its concept poster and announced the cast on April 23, 2024,[1] and wrapped filming on August 5 of the same year.[14]

Cast

Main

Supporting

Reception

On Yang Mi’s portrayal of the character Ning Xiuxiu, Zhao Defa, the novel’s author the series is based on, wrote: “She brought Xiuxiu to life. Her nuanced depiction of Xiuxiu’s shock and loneliness after misfortune, her bewilderment and hatred toward her father, lingering feelings for Fei Wendian, gradual acceptance and growing affection for Dajiao, as well as her learning and integration into farm life—all were portrayed with meticulous detail.”[15]

Critical response

Critic Di Hanwei from People’s Daily noted that This Thriving Land strictly adheres to “the narrative center of land ethics, from which all major conflicts and plotlines unfold, depicting a temporal landscape where agrarian civilization and modernity clash and intertwine.” He described the series as a passionate call for a return to the spiritual homeland of modern people: “The characters’ profound connection to the land, their life and death, love and pain on it, evoke a primal memory deep in the genes of contemporary people—a longing for ‘roots’.” Regarding the characters, he views Ning Xiuxiu as “both inheriting the resilience and maternal nature of Chinese rural women and radiating the light of spiritual awakening that transcends the limitations of her time—an individual who actively fights against the storms of fate and seeks self-realization within the framework of land ethics.” Meanwhile, Feng Dajiao embodies “responsibility, duty, and optimism.” Their relationship is described as “a quiet yet deeply powerful, warm current in the midst of impoverished lives and turbulent times, one that can still melt viewers’ hearts today.”[16]

CCTV commentator Lu Jianing described This Thriving Land as an ‘epic of ordinary people, brimming with earthy charm,’ praising its non-stereotypical characterizations: “The series features various round characters—moral standing isn’t determined by class, and diverse personalities are restored from class representations to vivid individuals, with personal dispositions shaping their destinies. The creators portray these characters with empathy, acknowledging historical limitations rather than easily judging their choices from a contemporary perspective.”[17] Critic Dai Qing from Wenyi Bao described This Thriving Land as “an epic of the people, ceaseless and enduring,” one that profoundly portrays farmers‘ “deep-seated connection to the land—a bond etched into their very bones.” Regarding its adaptation, she believes the series “toned down the original work’s depictions of class struggle and violence,” thereby transforming the novel’s “raw and gritty style into something warm and bright.” About the characters, she finds Ning Xiuxiu “particularly outstanding for her credible and relatable spiritual growth,” and she identifies the love-after-marriage story between Ning Xiuxiu and Feng Dajiao as “the most important plotline and emotional thread of the entire series.” On a cultural level, Dai Qing notes that the series “retains a wealth of folk elements from the original novel, such as the Xuegucang (踅谷仓)[a] folk songs, the legend of the iron ox, and farmers’ agricultural economics, which further highlights the rustic charm and Qi–Lu culture, making the era and regional qualities of the work more distinct and vivid.”[19]

Viewership

The series achieved both high broadcast ratings and online streaming numbers, reversing the declining viewership trend for long-form dramas.[20] It premiered on CCTV-8 on August 13, 2025, recording a cvb [zh] single-day rating of over 2%, with a peak rating exceeding 4%[21]—and consistently ranked first in its time slot. After its simultaneous release on streaming platforms, it topped the charts on multiple data platforms including Kuyun, Lighthouse, and Maoyan. According to Yunhe Data, its viewership market share exceeded 46.1%[22], setting a new industry record for 2025. Its single-day effective playback exceeded 100 million, topping the daily playback chart of any series in the recent three years. The “Yunhe Data Character Screen Dominance Index” for Yang Mi’s role as Ning Xiuxiu surpassed 1.2 million on August 21, 2025, making it the first character in 2025 to exceed 1.1 million on the index.[23][24][25] On iQiyi, the series’ popularity index broke 10,000 on August 16, 2025, within 65 hours of release, and reached 10,761 on August 19, becoming the second-highest in the platform’s history.[26][27][20]

Impact

Due to the popularity of This Thriving Land, iQiyi‘s stock price rose. As of the closing bell on August 20, 2025, it had increased by 17.09%.[28] The series has also fueled a surge in tourism to its filming locations in Shandong, with Ning Manor—the home of the character Ning Xiuxiu—now experiencing a visitor boom, as crowds swarm to take photographs at the site.[29][30] According to Jingshi Live, the number of visitors has doubled compared to the same period in 2024. Key filming sites, such as Ning Manor, Fei Manor, Feng Manor, the “One-horned Bull”, and the rolled Jianbing [zh]—central to both the scenes and the cuisine in the series—have been restored. Additionally, multiple plot-themed photo spots and professional guided tours have been added to provide visitors with an immersive experience.[31]

The series has also popularized the Shandong dialect [zh] beyond its regional boundaries. Expressions from the drama such as “俺知不道” (I Know Not) and “俺也是” (me too) sparked a wave of online imitation, giving rise to several internet memes. Audience engagement included learning phrases such as “扎觅食汉” (a hired farmhand or labourer), “拉呱” (chat), and “夜来” (yesterday), and blending them with the MBTI concepts of “i人” (introvert person) and “e-人” (extrovert person) to form the new term “俺人” (I-person, used as I in pronoun). This has exposed the Qi–Lu culture to a broader audience.[32]

The series also revived the public interest in danshen, a Chinese medicinal herb long praised with the saying “a single herb has effects equivalent to Siwu Tang Wan“. The drama’s plot, in which the protagonist Ning Xiuxiu grows this herb and leads her fellow villagers to increase their income and combat disasters, brought it back into the public spotlight, generating widespread attention.[33]

Notes

  1. ^ a traditional farming ritual where villagers draw concentric circles with grass ash on Longtaitou Festival, chanting “the large granary full, the small granary overflowing” to pray for abundant harvest and overflowing grain storage.[18]

References

  1. ^ a b “年代大剧《生万物》官宣 主演及主创阵容太强大” [The historical drama This Thriving Land announces its stellar cast and production team.]. China Internet Information Center. 25 April 2024. Archived from the original on 26 February 2025.
  2. ^ a b “年代大剧《生万物》山东热拍，独家专访制片人徐蜜：观赏性和文学性可以兼顾” [Historical Drama ‘This Thriving Land’ Heats Up Filming in Shandong, Exclusive Interview with Producer Xu Mi: ‘Entertainment Value and Literary Merit Can Coexist’]. Bandao News. 22 June 2024. Archived from the original on 24 June 2024.
  3. ^ “陸劇《生萬物》收視率狂到驚人！楊冪扮農婦竟成功翻身口碑逆襲，狗血劇情＋純愛齊發，全網好評爆紅10看點” [The ratings for the Chinese drama This Thriving Land are astronomically high! Yang Mi’s portrayal of a peasant woman leads to a stunning critical turnaround. With its mix of melodramatic plot twists and pure love, it’s garnering rave reviews online. Here are 10 reasons for its popularity.]. Cosmopolitan. 18 August 2025. Archived from the original on 19 August 2025.
  4. ^ a b c d e f g h i j k l “生萬物電視劇結局劇情 最新追劇日曆／播出時間+演員關係圖+簡介” [This Thriving Land TV Series: Finale Plot, Latest Episode Release Calendar/Broadcast Schedule + Character Relationship Chart + Synopsis]. HK01 (in Chinese (Hong Kong)). 23 August 2025.
  5. ^ “爱奇艺大家剧场《生万物》定档8月13日 群像大戏演绎百姓与土地的故事” [iQiyi’s “Master Theater” series This Thriving Land sets its premiere for August 13. The ensemble cast drama portrays the story of ordinary people and their connection to the land.]. iQiyi. Archived from the original on 9 August 2025. Retrieved 9 August 2025.
  6. ^ “电视剧《生万物》曝光阵容，杨幂、欧豪领衔主演” [The cast for the TV series This Thriving Land has been revealed, starring Yang Mi and Ou Hao.]. The Beijing News. 23 April 2024. Archived from the original on 19 August 2025.
  7. ^ “年代剧《生万物》杀青，全程山东拍摄，杨幂饰演鲁南村妇” [The historical drama This Thriving Land has wrapped up filming, shot entirely in Shandong Province, with Yang Mi starring as a peasant woman from southern Shandong.]. Qilu Evening News. 5 August 2025. Archived from the original on 19 August 2025.
  8. ^ “《生万物》定档8月13日爱奇艺，群像大戏演绎百姓与土地的故事” [This Thriving Land is set to premiere on iQiyi on August 13. The ensemble cast drama portrays the story of ordinary people and their connection to the land.] (in Chinese). Beijing Youth Daily. 15 August 2025. Archived from the original on 18 August 2025.
  9. ^ 金力维 (17 August 2025). “杨幂生万物用心设计表演” [Yang Mi delivers a meticulously crafted performance in This Thriving Land.] (in Chinese). Beijing Evening News. Archived from the original on 18 August 2025.
  10. ^ “杨幂转型新剧《生万物》定档8月13日，素颜出演农妇，增重10斤干农活，本人发声：往下扎根” [Yang Mi’s transformative new drama This Thriving Land is set to premiere on August 13. She will appear makeup-free as a peasant woman, gained 5 kilograms (10 pounds) for the role, and performed farm work herself. The actress stated: “I aimed to root myself downward.] (in Chinese). Yangtse Evening Post. 7 August 2025. Archived from the original on 18 August 2025.
  11. ^ a b “日照联合摄制！电视剧《生万物》今晚起在央视播出了！” [Filmed in Rizhao! The TV series This Thriving Land premieres tonight on CCTV.]. Rizhao News (in Chinese). 13 August 2025. Archived from the original on 18 August 2025.
  12. ^ “大剧看总台！中央广播电视总台2025电视剧片单发布” [China Media Group Releases Its 2025 Great Drama List: The Home of Premium Series.]. CCTV (in Chinese). 10 December 2024. Archived from the original on 9 January 2025.
  13. ^ “跟着《生万物》一起感受山海相拥之美” [Embrace the Beauty Where Mountains Meet the Sea with This Thriving Land] (in Chinese). Shandong Television. 17 August 2025. Archived from the original on 18 August 2025.
  14. ^ “年代情感史诗剧《生万物》杀青，以角色命运抒写时代变革” [The emotional epic period drama This Thriving Land has wrapped up filming, chronicling the tides of change through the destinies of its characters.]. Beijing Youth Daily. 5 August 2024. Archived from the original on 26 February 2025.
  15. ^ “《生万物》原著作者赵德发：杨幂演的宁绣绣，就是我心中的大女主” [Zhao Defa, author of the original work that adapted to This Thriving Land: “Yang Mi’s portrayal of Ning Xiuxiu is exactly the iconic heroine I envisioned.]. Qilu Evening News (in Chinese). 15 August 2025. Archived from the original on 18 August 2025. 她把繡繡演活了。繡繡落難後的震驚與孤獨，對她爹的不解與痛恨，與費文典的感情余緒，對大腳的漸漸接納與產生感情，對莊戶生活的學習和融入，都刻畫得細致入微
  16. ^ 邸含玮 (19 August 2025). “人民艺起评：《生万物》，深情呼唤”精神原乡”“ [People’s Arts Review: This Thriving Land — A Heartfelt Ode to the “Spiritual Homeland”] (in Chinese). Archived from the original on 22 August 2025. 土地伦理这一叙事中心，一切主要矛盾、主要情节都是由此展开，描绘出一幅农耕文明与现代性相互冲击纠葛的时代图景…剧中人与土地的深度联结，他们在土地上的生与死、爱与痛，唤起了当代人基因深处对”根”的原始记忆…既承袭了中国农村妇女的坚韧与母性，又闪烁着超越时代局限的个体觉醒光芒，一位在命运风暴中主动搏击、在土地伦理中寻求自我实现的主体…在穷苦生活和荒乱时局中一道静静流淌的却深沉有力的暖流，直到今天也依然能融化观众的心
  17. ^ 陆嘉宁. “央视剧评《生万物》：散发着泥土芬芳的平民史诗” [CCTV Drama Review: This Thriving Land — An Epic of Ordinary People, Brimming with Earthy Charm] (in Chinese). 央視. Archived from the original on 22 August 2025. Retrieved 22 August 2025. 有德与否不论出身，将各色人物从阶级代言还原为活生生的个体，个人性格决定了命运。创作者以同情的笔触描绘这些角色，正视时代局限，不轻易以当代观念居高临下评判她们的选择
  18. ^ “二十年土地变迁照见众生相，《生万物》匠心打磨百姓故事” [This Thriving Land masterfully portrays the evolving human landscape across two decades of rural transformation, honing with artistry the narratives of everyday people.] (in Chinese). Nongmin Ribao. 15 August 2025. Archived from the original on 8 September 2025. 二月二龙抬头，村民们用草灰撒出层层套叠的圆圈，吟诵着”大仓满，小仓流”的传统民谚，在踅谷仓的活动中祝福着新一年五谷丰登、粮食满囤。
  19. ^ 戴清 (29 August 2025). “电视剧《生万物》：抒写鲁南大地的家国情怀（戴清）” [TV Drama “This Thriving Land”: Expressing the Love for Family and Country in Southern Shandong (by Dai Qing)]. Wenyi Bao (in Chinese). Archived from the original on 8 September 2025. 一曲生生不息的人民史诗…刻进骨子里的土地情结…淡化了原作阶级斗争与暴力的描写…真实粗粝风格改编得温暖光明…尤为出彩，一步步显示出人物可信可感的精神成长…全剧最重要的情节线索与情感流脉…保留了大量原小说中的鲁南民俗元素，如踅谷仓民谣、铁牛的传说、农人农经等，进一步突出了鲁南地区的乡土气息与文化底蕴，让作品的年代感、地域性更加质朴鲜明
  20. ^ a b 陳芊秀 (18 August 2025). “楊冪成陸劇救世主！ 新劇《生萬物》飆出驚人收視…觀眾看到哭” [Yang Mi Becomes the Savior of Chinese Dramas! Her New Series This Thriving Land Achieves Skyrocketing Ratings… Moving Audiences to Tears.]. ettoday news (in Chinese (Taiwan)). Archived from the original on 18 August 2025.
  21. ^ “电视剧《生万物》收视率破4 刷新2025年央视八套最高收视纪录” [The TV series This Thriving Land has achieved a ratings breakthrough of 4%, setting a new record for the highest viewership on CCTV-8 in 2025.]. Qilu Lightning News (in Chinese). 20 August 2025. Archived from the original on 22 August 2025.
  22. ^ “仙侠哑火，农村剧掀桌：2025暑期档剧集营销观察” [Immortal Heroes Dramas Fizzle Out, Rural Dramas Dominate: A Look at 2025 Summer TV Marketing]. 36Kr (in Chinese). 27 August 2025. Archived from the original on 21 October 2025.
  23. ^ “爱奇艺《生万物》云合2025热播榜市占率第一、成首个单日播放破亿剧集” [iQiyi’s This Thriving Land ranked first in market share on Yunhe’s 2025 popularity chart and became the first series to exceed 100 million daily playbacks]. 财讯网 (in Chinese). 23 August 2025.
  24. ^ “观察《生万物》再创新高，热播榜市占率破40%；杨幂饰演宁绣绣角色霸屏指数突破120万” [Observing This Thriving Land hitting new highs: its market share on the popularity chart exceeds 40%, while the screen dominance index for Yang Mi’s role as Ning Xiuxiu surpasses 1.2 million.] (in Chinese). Yunhe Data. 22 August 2025. Archived from the original on 23 August 2025.
  25. ^ “新纪录《生万物》25年第一部单日有效播放破亿长剧；杨幂饰演宁绣绣「云合角色霸屏指数」再创新高” [New Record: This Thriving Land becomes the first long-form drama of 2025 to exceed 100 million single-day effective playbacks; the “Yunhe Data Screen Dominance Index” for Yang Mi’s role as Ning Xiuxiu hits a new high.] (in Chinese). Yunhe data. 21 August 2025. Archived from the original on 22 August 2025.
  26. ^ “This Thriving Land: A Period Drama Leading the National Binge-Watching Frenzy”. pandaily. 22 August 2025. Archived from the original on 23 August 2025.
  27. ^ “专访导演刘家成：把《生万物》的生命力传达给观众” [Exclusive Interview with Director Liu Jiacheng: Conveying the Vitality of This Thriving Land to the Audience] (in Chinese). The Paper. 22 August 2025. Archived from the original on 22 August 2025.
  28. ^ “《生万物》中谁最有经济头脑？热播剧背后的经济学洞察” [Who Has the Sharpest Business Mind in “This Thriving Land”? Economic Insights Behind the Hit Series] (in Chinese). Finance and Investment Post. 21 August 2025. Archived from the original on 23 August 2025.
  29. ^ “影视剧《生万物》取景地成为旅游打卡地” [The filming location of the TV series This Thriving Land has become a popular tourist destination.] (in Chinese). Dazhong Daily. 22 August 2025. Archived from the original on 23 August 2025.
  30. ^ “生萬物 楊冪重回「收視女王」地位 拍攝地爆紅成打卡點” [This Thriving Land” propels Yang Mi back to her “Ratings Queen” status, while its filming location gains explosive popularity as a check-in hotspot.]. HK01 (in Chinese (Hong Kong)). 22 August 2025. Archived from the original on 23 August 2025.
  31. ^ “日均接待五千人！《生万物》热播带火拍摄地，游客尝剧中煎饼、与独角牛合影” [Averaging 5,000 Visitors Daily! Hit Drama This Thriving Land Fuels Tourism Boom at Filming Location, Tourists Flock to Try Iconic Jianbing and Snap Photos with the One-horned Bull] (in Chinese). Shangguan News. 26 August 2025. Archived from the original on 8 September 2025.
  32. ^ ““俺知不道”刷屏出圈 《生万物》带火山东方言” [I Know Not Goes Viral: Hit Drama ‘This Thriving Land’ Fuels Popularity of Shandong Dialect] (in Chinese). Qilu Evening News. 26 August 2025. Archived from the original on 8 September 2025.
  33. ^ 蒋明睿 (2 September 2025). “电视剧《生万物》热播，带火了这味千年”圣药”“ [The hit TV drama “This Thriving Land” has ignited fervent interest in this millennia-old “miracle medicine”] (in Chinese). Xinhua Daily. Archived from the original on 8 September 2025.

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