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”’Deliverect”’ is a Belgian software-as-a-service (SaaS) company that provides order management and digital operations software for restaurants, food-service chains, and retail businesses. The platform consolidates online orders, synchronizes menus and stock information, and supports first-party ordering channels through integrations with point-of-sale (POS) systems and delivery marketplaces. The company is headquartered in Ghent, Belgium, with additional offices in Europe, North America, the Middle East, and Asia. Deliverect was founded in 2018 and reached unicorn status in 2022 after raising US$150 million at a valuation exceeding US$1.4 billion.<ref name=”TechCrunch“>{{cite news |last=Lunden |first=Ingrid |title=Deliverect raises $150M at a $1.4B valuation to streamline online and offline food orders |url=https://techcrunch.com/2022/01/24/deliverect-raises-150m-at-a-1-4b-valuation-to-streamline-online-and-offline-food-orders/ |work=TechCrunch |date=24 January 2022 |access-date=24 November 2025}}</ref>
”’Deliverect”’ is a Belgian software-as-a-service (SaaS) company that order management and digital operations for restaurants, food-service chains, and retail businesses. consolidates orders and first-party channels with point-of-sale (POS) systems. The company in Ghent, Belgium, in in unicorn status at US$1.4 billion.<ref name=””>{{cite news |last=Lunden |first=Ingrid |title=Deliverect raises $150M at a $1.4B valuation to streamline online and offline food orders |url=https://techcrunch.com/2022/01/24/deliverect-raises-150m-at-a-1-4b-valuation-to-streamline-online-and-offline-food-orders/ |work=TechCrunch |date=24 January 2022 |access-date=24 November 2025}}</ref>
==History==
==History==
Deliverect was founded in 2018 by Zhong Xu, Jan Hollez, Jelte Vrijhoef, and Jérôme Laredo. The founders had previous experience in technology for the hospitality sector.<ref name=”StartupsMag”>{{cite news |title=Deliverect: The backbone of food on demand |url=https://startupsmagazine.co.uk/article-deliverect-backbone-demand-food |work=Startups Magazine |access-date=24 November 2025}}</ref>
Deliverect was founded in September 2018 by Zhong Xu, Jan Hollez, Jelte Vrijhoef, and Jérôme Laredo, all of whom had previously worked in hospitality technology roles including at Lightspeed POS.<ref name=”AboutUs”>{{cite web |title=About Us |url=https://www.deliverect.com/en-us/about-us |publisher=Deliverect |access-date=24 November 2025}}</ref><ref name=”Vrijhoef”>{{cite web |title=Interview with Jelte Vrijhoef: M&A Community |url=https://manda.be/articles/jelte-vrijhoef-deliverect-this-is-a-once-in-a-lifetime-experience |publisher=M&A Community |access-date=24 November 2025}}</ref>The company raised a seed round shortly after launch, followed by a €3 million Series A in 2019 and a €16.25 million Series B in 2020 during the rise in online ordering associated with the COVID-19 pandemic.<ref name=”BI”>{{cite news |title=Deliverect Belgian payments startup raises $65M Series C |url=https://www.businessinsider.com/deliverect-belgian-payments-startup-raises-65m-series-c-from-dst-2021-4 |date=21 April 2021 |work=Business Insider |access-date=24 November 2025}}</ref>In January 2022, Deliverect announced a US$150 million Series D funding round led by Coatue Management and Alkeon Capital, valuing the company at more than US$1.4 billion.<ref name=”TechCrunch” /> By 2025, the company stated that it had processed over one billion orders globally.<ref name=”BillionOrders”>{{cite news |title=Deliverect hits 1 billion orders, appoints Papa John’s veteran as President of the Americas |url=https://finance.yahoo.com/news/deliverect-hits-1-billion-orders-130000868.html |work=Yahoo Finance |date=8 July 2025 |access-date=24 November 2025}}</ref>
The company raised its initial seed funding shortly after launch. In April 2021, the company secured a US$65 million Series C round from investors including DST Global and Redpoint Ventures.<ref name=”BusinessInsider2021″>{{cite news |title=Deliverect, a Belgian payments startup, raises $65 million Series C from DST and Redpoint |url=https://www.businessinsider.com/deliverect-belgian-payments-startup-raises-65m-series-c-from-dst-2021-4 |work=Business Insider |date=21 April 2021 |access-date=24 November 2025}}</ref><ref name=”CincoDias”>{{cite news |title=Deliverect capta 54 millones para su software de gestión de pedidos online |url=https://cincodias.elpais.com/cincodias/2021/04/21/companias/1618984508_139950.html |work=Cinco Días |date=21 April 2021 |access-date=24 November 2025}}</ref>
==Products and services==
Deliverect provides cloud-based tools for managing online and in-store orders, menu data, and fulfillment operations across multiple channels.
In January 2022, Deliverect announced a US$150 million Series D round led by Coatue Management and Alkeon Capital. The round valued the company at more than US$1.4 billion, granting it unicorn status.<ref name=”TechCrunch2022″ />
===Order management===
The order management system consolidates incoming orders from delivery marketplaces and first-party channels and synchronizes them with POS systems through API integrations.<ref name=”AboutUs” />
The company later reported that its platform had processed over one billion orders cumulatively.<ref name=”ForbesAI”>{{cite news |last=Vrijhoef |first=Jelte |title=Beyond The Hype: How AI Is Quietly Transforming Restaurants During The Busiest Season Of The Year |url=https://www.forbes.com/councils/forbestechcouncil/2025/11/14/beyond-the-hype-how-ai-is-quietly-transforming-restaurants-during-the-busiest-season-of-the-year/ |work=[[Forbes]] Technology Council |date=14 November 2025 |access-date=26 November 2025}}</ref>
The platform includes features for menu administration, store configuration, stock updates, and multi-location management for restaurant and retail operators.<ref name=”AboutUs” />
===First-party ordering===
Deliverect’s first-party offering includes:”’Deliverect Direct”’, which enables restaurants to accept online orders via websites, mobile apps, and QR-based channels;<ref name=”AboutUs” />
”’Dispatch”’, a courier orchestration tool that compares external delivery networks with in-house fleets.<ref name=”AboutUs” />
===Retail Solutions===
Deliverect provides SKU-based inventory tools and ”’Quest”’, a picking and packing application for fulfillment workflows in grocery and convenience retail.<ref name=”AboutUs” />
==Integrations==
Deliverect integrates with delivery marketplaces such as Uber Eats, Deliveroo, DoorDash, Glovo, and Just Eat Takeaway, as well as POS systems including Lightspeed, Square, Toast, Oracle Micros, and NCR Aloha.<ref name=”Integrations”>{{cite web |title=Integrations |url=https://www.deliverect.com/en-us/integrations |publisher=Deliverect |access-date=24 November 2025}}</ref><ref name=”Oracle”>{{cite web |title=POS Integrations for Restaurants |url=https://www.oracle.com/food-beverage/restaurant-pos-systems/pos-integrations/ |publisher=Oracle |access-date=24 November 2025}}</ref>The company also collaborates with last-mile delivery partners such as Uber Direct and Wolt Drive, and with payment providers including Adyen and Stripe.<ref name=”UberDirect”>{{cite press release |title=Deliverect partners with Uber Direct |url=https://www.prnewswire.co.uk/news-releases/deliverect-partners-with-uber-direct-to-empower-restaurants-to-enhance-and-scale-delivery-operations-301928558.html |publisher=PR Newswire |date=2023 |access-date=24 November 2025}}</ref><ref name=”Adyen”>{{cite web |title=Adyen integration with Uber Eats, SkipTheDishes, and more |url=https://www.deliverect.com/en-us/integrations/adyen |publisher=Deliverect |access-date=24 November 2025}}</ref>
==Acquisitions==
==Acquisitions==
”’ChatFood”’ (May 2023) — a UAE-based platform for social ordering, table ordering, and loyalty programs, acquired to expand Deliverect’s first–party capabilities.<ref name=”ChatFood“>{{cite news |title=Deliverect acquires ChatFood for dine-in ordering |url=https://www.restaurantdive.com/news/deliverect-acquires-chatfood-for-dine-in-ordering/649899/ |work=Restaurant Dive |date=2023 |access-date=24 November 2025}}</ref>
”’ChatFood”’ (May 2023) UAE-based platform social ordering and loyalty programs – .<ref name=””>{{cite news |title=Deliverect acquires ChatFood for dine-in ordering |url=https://www.restaurantdive.com/news/deliverect–chatfood-for-dine-in-ordering/649899/ |work=Restaurant Dive |date=2023 |access-date=24 November 2025}}</ref>
”’Tabesto”’ (December 2024) — a French smart–kiosk provider acquired to support in-store kiosk solutions.<ref name=”Tabesto“>{{cite press release |title=Deliverect Acquires Tabesto |url=https://www.businesswire.com/news/home/20241203248801/en/Deliverect-Acquires-Tabesto-to-Fuel-In-Store-Sales-with-Smart-Kiosk-Technology-Empower-Omnichannel-Success |publisher=Business Wire |date=3 December 2024 |access-date=24 November 2025}}</ref>
”’Tabesto”’ (December 2024) French smartkiosk acquired to in-store solutions.<ref name=””>{{cite |title=Deliverect Acquires Tabesto |url=https://www.businesswire.com/news/home/20241203248801/en/Deliverect-Acquires-Tabesto-to-Fuel-In-Store-Sales-with-Smart-Kiosk-Technology-Empower-Omnichannel-Success |=Business Wire |date=3 December 2024 |access-date=24 November 2025}}</ref>
==Leadership==
==Leadership==
* ”’Zhong Xu”’, Co-Founder and CEO.<ref name=”RestaurantOnline” />
* ”’Jan Hollez”’, Co-Founder and CTO.<ref name=”StartupsMag” />
* ”’Jelte Vrijhoef”’, Co-Founder and CIO.<ref name=”MandaVrijhoef”>{{cite news |title=Jelte Vrijhoef (Deliverect): “This is a once-in-a-lifetime experience” |url=https://manda.be/articles/jelte-vrijhoef-deliverect-this-is-a-once-in-a-lifetime-experience |work=M&A Community |access-date=24 November 2025}}</ref>
”’Jan Hollez”’, co-founder and CTO, previously Director of Hospitality Technology at Lightspeed POS.<ref name=”AboutUs” />
”’Jelte Vrijhoef”’, co-founder and CIO, an integrations specialist and founder of BonChef.nl.<ref name=”Vrijhoef” />
==References==
==References==
{{Reflist}}
{{}}
==External links==
* {{Official website|https://www.deliverect.com/}}
[[:Category:Software companies of Belgium]]
[[Category:Software companies]]
[[:Category:Companies established in 2018]]
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[[Category:Technology companies of Belgium]]
[[Category:Software companies established in 2018]]
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Food-tech software company
Deliverect is a Belgian software-as-a-service (SaaS) company that develops a cloud-based platform for online order management and digital operations for restaurants, food-service chains, and retail businesses. Its software consolidates orders from multiple third-party (such as Uber Eats and Deliveroo) and first-party channels, synchronizing them with point-of-sale (POS) systems. The company was founded in Ghent, Belgium, in 2018. Following a US$150 million Series D funding round in 2022, Deliverect achieved unicorn status, valuing the company at more than US$1.4 billion.[1]
History
Deliverect was founded in 2018 by Zhong Xu, Jan Hollez, Jelte Vrijhoef, and Jérôme Laredo. The founders had previous experience in technology for the hospitality sector.[2]
The company raised its initial seed funding shortly after launch. In April 2021, the company secured a US$65 million Series C round from investors including DST Global and Redpoint Ventures.[3][4]
In January 2022, Deliverect announced a US$150 million Series D round led by Coatue Management and Alkeon Capital. The round valued the company at more than US$1.4 billion, granting it unicorn status.[1]
The company later reported that its platform had processed over one billion orders cumulatively.[5]
Operations and Integrations
Deliverect’s system is designed to consolidate orders from third-party delivery platforms (such as Uber Eats and Deliveroo) with the restaurant’s POS system. Its primary integrations include delivery platforms like DoorDash and Just Eat Takeaway, and systems like Square and Lightspeed.[2][6]
Acquisitions
- ChatFood (May 2023) – A UAE-based platform focused on social media ordering and loyalty programs. The acquisition expanded Deliverect’s capabilities for direct-to-consumer ordering.[7]
- Tabesto (December 2024) – A French provider of smart kiosk technology. Deliverect acquired Tabesto to strengthen its in-store self-service solutions.[8]
Leadership
- Zhong Xu, Co-Founder and CEO.[6]
- Jan Hollez, Co-Founder and CTO.[2]
- Jelte Vrijhoef, Co-Founder and CIO.[9]
- Jérôme Laredo, Co-Founder and President.[10]
