| first_aired = {{Start date|df=y|2025|10|02}}
| first_aired = {{Start date|df=y|2025|10|02}}
| last_aired = present
| last_aired = present
| network = [[Rai 2]]
| network = [[Rai 2]]
| company = [[Rainbow (company)|Rainbow]]<br>[[Rai Kids]]
| company = [[Rainbow (company)|Rainbow]]<br>[[Rai Kids]]
| related = {{ubl
| related = {{ubl
| ”[[Winx Club]]”
| ”[[Winx Club]]”
2025 animated reboot of Winx Club
Winx Club: The Magic Is Back is an Italian animated fantasy television series created by Iginio Straffi and produced by Rainbow, Rai Kids and Netflix. A reboot/remake of the 2004 series Winx Club, the series is set in a magical universe and tells the story of Bloom, a 16 year old girl from planet Earth who discovers she is a fairy and gets rescued from a hideous, mythical monster by Stella, a 17 year old Fairy of the Sun and Moon / Princess of Solaria and Flora, a 16 year old Fairy of Nature. Enrolling at Alfea, a boarding school for fairies and witches with Stella and Flora, she befriends 3 other fairies including Aisha, a 16 year old Fairy of Waves / Princess of Andros, Musa, a 16 year old Fairy of Music and Tecna, a 15 year old Fairy of Technology and forms a group called the Winx Club, fighting a long series of enemies threatening the Magic Dimension.
Iginio Straffi officially announced the reboot/remake in November 2022.[1] In January 2023, Paramount (the owner of Nickelodeon) sold its ownership stake in Rainbow back to Straffi, allowing him full creative control of the reboot/remake.[2]
Before its debut in Italy, the series was first shown in the United Kingdom on 8 September 2025 on BBC iPlayer and CBBC. It later premiered on 2 October 2025 on Netflix in selected international territories.
Set in the dimension of Magix, the series follows Bloom, a 16 year old girl from Earth who discovers her fairy powers, gets saved from a scary, magical creature by Stella, a 17 year old Fairy of the Sun and Moon / Princess of Solaria and Flora, a 16 year old Fairy of Nature and enrolls in Alfea, a boarding school for fairies and witches with Stella and Flora. She befriends 3 other fairies such as Aisha, a 16 year old Fairy of Waves / Princess of Andros, Musa, a 16 year old Fairy of Music and Tecna, a 15 year old Fairy of Technology, ultimately forming the Winx Club to combat dark magical forces while exploring themes of friendship, identity, and empowerment.
On November 6, 2022, Iginio Straffi announced that “a brand new CG Winx animated series reboot is going into production” at the Rainbow studio.[1][3] In January 2023, Paramount (the owner of Nickelodeon) sold its ownership stake in Rainbow back to Straffi, allowing him full creative control of the reboot/remake.[2]
The project began development as a ninth season soft reboot/remake under the title Winx Club Shorts in as early as 2021,[4] but it was later expanded into a full-length reboot.[5] Originally slated for a 2024 release,[6] it was delayed until September 2025, with the first 13 episodes, with the remaining 13 expected in the fall of 2026. The first official preview debuted at Napoli Comicon 2024.[7][8]
Rainbow describes the reboot as a “modern fantasy saga” using CGI animation across 26 episodes (~24 minutes each), blending return to original tone with contemporary themes.[9][10][11]
The first official trailer premiered on July 19, 2025. The original Italian voice cast reprised their roles for the Italian dub.[12][13]
The voice recordings were made at the New York-based 3Beep Studio. The voice director was Tom Wayland.
The opening theme of the series, “Under the Sign of Winx”, is performed by Clara Soccini[17] and features a remix by Dav and Vvenice. It was released digitally on 8 September 2025.[18]
The transformation theme, “Forever Winx”, was performed by Virginia Bocelli and released digitally on 2 May 2025.[19][20]
The ending theme of the series, “From Now On”, is performed by Virginia Bocelli.[21]
Other songs featured in the series include a mix of original tracks by Clara Soccini, Virginia Bocelli, Emily Middlemas, and Elisa Rosselli.[17] The following table summarizes the songs, performers, composers, lyricists, and relevant notes:
| Song | Singer | Composer(s) | Lyricist(s) | Notes |
|---|---|---|---|---|
| “Under the Sign of Winx” | Clara Soccini | Angela Poggi, Giovanni Cera | Yasemin Sannino | Remix by Dav, Vvenice; opening theme |
| “From Now On” | Virginia Bocelli | Joshua Kissiah Cumbee, Jordan Powers | Joshua Kissiah Cumbee, Jordan Powers, Virginia Bocelli | Ending theme |
| “Step Into the Dark” | Emily Middlemas | Stefano Della Casa | Emily Middlemas | – Bloom’s transformation into her darker Winx/Fairy self |
| “Forever Winx” | Virginia Bocelli | Stefano Della Casa | Ryan Lawrie, Stefano Della Casa, Virginia Bocelli | Transformation theme into one’s regular Winx/Fairy form |
| “Going Home” | Elisa Rosselli | Mario Parruccini, Emiliano Palmieri | Mario Parruccini, Emiliano Palmieri | – |
| “Super Power” | Clara Soccini | Leonardo Grilotti | Edoardo Medici, Federica Foscari | – |
| “Magic” | Virginia Bocelli | Stefano Della Casa | Ryan Lawrie, Virginia Bocelli, Emily Middlemas | – |
| “Winx of Courage” | Elisa Rosselli | Mario Parruccini, Emiliano Palmieri | Mario Parruccini, Emiliano Palmieri | – |
| “Like a Butterfly” | Elisa Rosselli | Michele Bettali, Stefano Carrara, Fabrizio Castanìa, Giovanni Maria Vincenzi | Michele Bettali, Stefano Carrara, Fabrizio Castanìa, Giovanni Maria Vincenzi | – |
| “Emotional” | Elisa Rosselli | Brian Joseph McKenna, Denzi Remedios, Katrine Neya Klith, Peter Wallevik | Brian Joseph McKenna, Denzi Remedios, Katrine Neya Klith, Peter Wallevik | – |
| “Winx Universe” | Elisa Rosselli | Niccolò Agliardi, Edwyn Roberts, Serena Menarini, Alessandro Branca | Niccolò Agliardi, Edwyn Roberts, Serena Menarini, Alessandro Branca | – |
In June 2024, Rainbow announced a partnership with Giochi Preziosi and Playmates Toys as master licensees for a new toy line inspired by the reboot series. The toy collection will include fashion dolls, accessories, role-play items, and playsets, with Playmates handling distribution across the Americas, Asia, Australia, and more, while Giochi Preziosi covers Europe and the United Kingdom.[22][23]
Winx Club: The Magic Is Back faced criticism after reports surfaced that generative AI had been used in the series’ production, including its concept art, character designs, and promotional material.[24] An article in student newspaper The Beaver argued, “For a show that ‘immortalises Y2k fashion’ and integrates characters’ appearances into their personality and overall story, [using AI instead of artists] comes off as insulting to long-time fans of the franchise.”[25] An article in EarlyGame highlighted job listings on Rainbow‘s CGI studio website, which confirm the use of AI in their productions.[24][26] Both Rainbow’s website and official LinkedIn page publicly announced that the company is hiring AI prompt engineering experts with “skills in designing and optimizing prompts for generative AI models (e.g., ChatGPT, Claude, Gemini).”[26][27]
- ^ a b “Recently Canceled ‘Fate: The Winx Saga’ Nabs CG Animated Series Reboot and Live-Action Film”. Archived from the original on 5 December 2022. Retrieved 28 April 2023.
- ^ a b SemiColonWeb (24 January 2023). “Good Morning, Cinecittà!”. news.cinecitta.com. Archived from the original on 25 January 2023. Retrieved 2023-02-25.
- ^ “Winx Club Animated Reboot/Remake Announced by Creator”. comicbook.com. 6 November 2022. Archived from the original on 25 February 2023. Retrieved 2023-02-25.
- ^ “Winx Club torna in Tv, dal 14 febbraio le prime stagioni su Rai Gulp”. 11 February 2021.
- ^ Vivarelli, Nick (2023-11-22). “‘Winx Club’ Creator Iginio Straffi Talks ‘Very Important’ Animated Series Reboot and Reveals New Live-Action Show ‘Gormiti’“. Variety. Retrieved 2025-07-13.
- ^ Vivarelli, Nick (2022-11-09). “‘Winx Club’ Creator Shops $100 Million Film After Netflix Canceled ‘Fate: The Winx Saga’ (EXCLUSIVE)”. Variety. Retrieved 2025-07-13.
- ^ Winx Club Official (2024-04-28). Winx Club – Brand New Series – First Official Clip. Retrieved 2025-07-13 – via YouTube.
- ^ Winx Club Official (2024-08-31). Winx Club – Brand New Series – EXCLUSIVE PREVIEW!. Retrieved 2025-07-13 – via YouTube.
- ^ Milligan, Mercedes (2024-10-21). “‘Winx Club’ Gets a Magical Makeover in New Teaser for Rainbow’s Reboot”. Animation Magazine. Retrieved 2025-07-13.
- ^ “How Rainbow is Reigniting the Magic of ‘Winx Club’“. www.licenseglobal.com. Retrieved 2025-07-13.
- ^ “Winx Club Trailer shows first look at 2025 series”. The Nerdy. 2024-10-21. Retrieved 2025-07-13.
- ^ “Winx Club torna a incantare: online il trailer di “The Magic Is Back”, la nuova serie in arrivo su Netflix e Rai” (in Italian). 2025-07-20.
- ^ Winx Club: The Magic is Back | Trailer Ufficiale. Winx Club Italia. 2025-07-19 – via YouTube.
- ^ Winx. Retrieved 2025-07-13 – via www.bbc.co.uk.
- ^ “RAINBOW CONFIRMS “WINX CLUB: THE MAGIC IS BACK” TO DEBUT ON CBBC IN 2025 – SEÑAL NEWS”. senalnews.com. Retrieved 2025-07-13.
- ^ “Winx Club – CBBC”. www.bbc.co.uk. Retrieved 2025-08-27.
- ^ a b c d e f g h Sayan. “Winx Club: The Magic Is Back sets Netflix release date, details revealed”, Soap Central, September 24, 2025
- ^ “Winx Club, Clara interprète la sigla internationale”. MusicalNews (in Italian). 8 September 2025. Retrieved 2025-09-16.
- ^ Winx Club Official (2025-06-06). Forever Winx | Official Music Video | Winx Club The Magic is Back. Retrieved 2025-07-13 – via YouTube.
- ^ SemiColonWeb. “FormatBiz | Virginia Bocelli to Perform Forever Winx at COMICON Naples as Part of Winx Club Reboot Launch”. www.formatbiz.it. Retrieved 2025-07-13.
- ^ Winx Club Official (2025-06-06). From Now On | Winx Club The Magic is Back. Retrieved 2025-07-13 – via YouTube.
- ^ “All-new Winx Club animated series to premiere on Rai and Netflix in 2025”. Rainbow SpA. 2024-06-10. Retrieved 2025-07-13.
- ^ Hartsock, Bug (2024-05-22). “Rainbow Studios Names Playmates Toys, Giochi Preziosi as Master Toy Partners for New ‘Winx Club’ Series”. The Toy Book. Retrieved 2025-07-13.
- ^ a b Axtmann, Laura (2025-07-22). “Why Does The Winx Club Reboot Look So… Off?”. EarlyGame. eSports Media. Archived from the original on 2025-12-26. Retrieved 2025-10-17.
- ^ Chan, Sylvain (2025-04-07). “An Artist’s Rejection of Generative AI”. The Beaver. Archived from the original on 2025-12-26. Retrieved 2025-10-17.
- ^ a b “We Are Hiring – Prompt Engineering Expert”. Rainbow CGI. Archived from the original on 2025-10-08. Retrieved 2025-12-26.
- ^ Rainbow CGI (2025-05-26). “Sei uno sviluppatore o un esperto nel prompt engineering?”. it.linkedin.com. Archived from the original on 2025-11-25. Retrieved 2025-12-26.
