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== Notable work ==

== Notable work ==

Campaigns by BarkleyOKRP and its predecessor agencies covered by trade press include [[Burger King]]’s “You Rule” platform (2022),<ref name=”YouRule”>{{cite web |title=Burger King unveils ‘You Rule’ campaign and modernized brand tagline |url=https://news.bk.com/blog-posts/burger-king-r-unveils-new-campaign-and-modernized-brand-tagline-you-rule-tm |work=Burger King Newsroom |date=6 March 2022 |access-date=5 May 2025}}</ref> [[AMC Theatres]]’ [[Nicole Kidman]] cinema campaign (2021),<ref name=”AMCKidmanAdweek”>{{cite web |last=Schultz |first=E.J. |title=Nicole Kidman Joins AMC Theatres in $25 Million Campaign to Get You Back in the Multiplex |url=https://www.adweek.com/agencies/nicole-kidman-joins-amc-theatres-in-25-million-campaign-to-get-you-back-in-the-multiplex/ |website=[[Adweek]] |date=2021-09-03 |access-date=2025-07-24}}</ref> the [[Illinois]] tourism platform “Middle of Everything” with [[Jane Lynch]] (2022),<ref name=”IllinoisTourism”>{{cite web |title=Jane Lynch shares the best of Illinois in tourism campaign from OKRP |url=https://lbbonline.com/news/jane-lynch-shares-the-best-of-illinois-in-tourism-campaign-from-okrp |work=Little Black Book |date=2022-12-19 |access-date=2025-07-24}}</ref> and the [[NCAA Division II]] identity “Make It Yours” (2015).<ref name=”NCAAMakeItYours”>{{cite web |title=Division II begins rollout of ‘Make It Yours’ logo |url=https://www.ncaa.org/news/2015/7/8/division-ii-begins-rollout-of-make-it-yours-logo.aspx |work=NCAA.org |date=8 July 2015 |access-date=5 May 2025}}</ref>

Campaigns by BarkleyOKRP and its predecessor agencies covered by trade press include [[Burger King]] “You Rule” platform 2022),<ref name=”YouRule”>{{cite web |title=Burger King unveils ‘You Rule’ campaign and modernized brand tagline |url=https://news.bk.com/blog-posts/burger-king-r-unveils-new-campaign-and-modernized-brand-tagline-you-rule-tm |work=Burger King Newsroom |date=6 March 2022 |access-date=5 May 2025}}</ref> [[AMC Theatres]] [[Nicole Kidman]] cinema campaign 2021),<ref name=”AMCKidmanAdweek”>{{cite web |last=Schultz |first=E.J. |title=Nicole Kidman Joins AMC Theatres in $25 Million Campaign to Get You Back in the Multiplex |url=https://www.adweek.com/agencies/nicole-kidman-joins-amc-theatres-in-25-million-campaign-to-get-you-back-in-the-multiplex/ |website=[[Adweek]] |date=2021-09-03 |access-date=2025-07-24}}</ref> the [[Illinois]] “Middle of Everything” with [[Jane Lynch]] 2022),<ref name=”IllinoisTourism”>{{cite web |title=Jane Lynch shares the best of Illinois in tourism campaign from OKRP |url=https://lbbonline.com/news/jane-lynch-shares-the-best-of-illinois-in-tourism-campaign-from-okrp |work=Little Black Book |date=2022-12-19 |access-date=2025-07-24}}</ref> and the [[NCAA Division II]] identity “Make It Yours” (2015).<ref name=”NCAAMakeItYours”>{{cite web |title=Division II begins rollout of ‘Make It Yours’ logo |url=https://www.ncaa.org/news/2015/7/8/division-ii-begins-rollout-of-make-it-yours-logo.aspx |work=NCAA.org |date=8 July 2015 |access-date=5 May 2025}}</ref>

Since the 2024 merger, the agency has appeared in coverage of campaigns for [[Corona (beer)|Corona]] Premier,<ref name=”PremierSide”>{{cite web |title=Corona Premier Refreshes the Light Beer Category with Energetic New Campaign |url=https://lbbonline.com/news/corona-premier-refreshes-the-light-beer-category-with-energetic-new-campaign |work=Little Black Book |date=2024-04-26 |access-date=2025-07-23}}</ref> [[Red Lobster]],<ref name=”RedLobster2023A”>{{cite web |title=The story behind Red Lobster’s viral comeback |url=https://www.campaignlive.com/article/popular-ceo-viral-seafood-boils-story-behind-red-lobsters-biz-comeback/1923541 |work=Campaign US |date=11 November 2023 |access-date=5 May 2025}}</ref><ref name=”RedLobster2023B”>{{cite web |title=How CEOs in ads fuel brand comebacks |url=https://adage.com/brand-marketing/aa-ceos-in-ads-comeback/ |work=[[Ad Age]] |date=2 December 2023 |access-date=5 May 2025}}</ref> and [[Planet Fitness]],<ref name=”MotherFitness”>{{cite web |title=Planet Fitness and Megan Thee Stallion Save Workouts From ‘Fitspo Fakes’ |url=https://www.adweek.com/brand-marketing/planet-fitness-and-megan-thee-stallion-save-workouts-from-fitspo-fakes/ |work=[[Adweek]] |date=2024-01-08 |access-date=2025-07-23}}</ref> as well as the Kansas City fentanyl-awareness project “Unfinished Legacies,” which used [[Fentanyl|fentanyl]]-related messaging and AI tools.<ref name=”UnfinishedLegacies”>{{cite web |title=BarkleyOKRP Turns to AI to Help Fight Kansas City’s Fentanyl Epidemic |url=https://www.adweek.com/creativity/barkleyokrp-turns-to-ai-to-help-fight-kansas-citys-fentanyl-epidemic/ |work=[[Adweek]] |date=2024-10-17 |access-date=2025-07-23}}</ref>

Since the 2024 merger, the agency has appeared in coverage of campaigns for [[Corona (beer)|Corona]] Premier,<ref name=”PremierSide”>{{cite web |title=Corona Premier Refreshes the Light Beer Category with Energetic New Campaign |url=https://lbbonline.com/news/corona-premier-refreshes-the-light-beer-category-with-energetic-new-campaign |work=Little Black Book |date=2024-04-26 |access-date=2025-07-23}}</ref> [[Red Lobster]],<ref name=”RedLobster2023A”>{{cite web |title=The story behind Red Lobster’s viral comeback |url=https://www.campaignlive.com/article/popular-ceo-viral-seafood-boils-story-behind-red-lobsters-biz-comeback/1923541 |work=Campaign US |date=11 November 2023 |access-date=5 May 2025}}</ref><ref name=”RedLobster2023B”>{{cite web |title=How CEOs in ads fuel brand comebacks |url=https://adage.com/brand-marketing/aa-ceos-in-ads-comeback/ |work=[[Ad Age]] |date=2 December 2023 |access-date=5 May 2025}}</ref> and [[Planet Fitness]],<ref name=”MotherFitness”>{{cite web |title=Planet Fitness and Megan Thee Stallion Save Workouts From ‘Fitspo Fakes’ |url=https://www.adweek.com/brand-marketing/planet-fitness-and-megan-thee-stallion-save-workouts-from-fitspo-fakes/ |work=[[Adweek]] |date=2024-01-08 |access-date=2025-07-23}}</ref> as well as the Kansas City fentanyl-awareness project “Unfinished Legacies,” which used [[Fentanyl|fentanyl]]-related messaging and AI tools.<ref name=”UnfinishedLegacies”>{{cite web |title=BarkleyOKRP Turns to AI to Help Fight Kansas City’s Fentanyl Epidemic |url=https://www.adweek.com/creativity/barkleyokrp-turns-to-ai-to-help-fight-kansas-citys-fentanyl-epidemic/ |work=[[Adweek]] |date=2024-10-17 |access-date=2025-07-23}}</ref>

Revision as of 18:32, 9 December 2025

Independent U.S. advertising and media agency

BarkleyOKRP is an American independent advertising and media agency headquartered in Kansas City, Missouri. The company was formed in 2024 following the merger of Kansas City–based agency Barkley and Chicago agency (OKRP).[1] As of May 2025, the agency employs about 700 people across five U.S. offices.[2] Trade publications have described the combined company as a “big indie,” positioned between boutique shops and holding companies.[3][4]

History

Barkley was established in Kansas City in 1964 by William “Bill” Fromm as Barkley Evergreen & Partners.[5] In 2008 it acquired Pittsburgh digital shop Ripple Effects Interactive, which temporarily operated as BarkleyREI,[6] followed by design agency Blacktop Creative in 2010,[7] the Boulder start-up Grenadier in 2012,[8] Kansas City firm Meers Advertising in 2018,[9] Pittsburgh’s Smiths Agency in 2022,[10] and Lawrence, Kansas–based Callahan in 2023.[11]

In March 2024 Barkley merged with OKRP, a Chicago agency founded by Tom O’Keefe, Nick Paul and Matt Reinhard; the combined company adopted the BarkleyOKRP name, and Barkley’s Jeff King and Dan Fromm and OKRP’s O’Keefe, Reinhard, and Paul were named founding partners.[1][12]

Later in 2024 BarkleyOKRP acquired Austin-based performance and retail-media company Adlucent,[13][14] and the company subsequently announced MissionOne Media, a dedicated media and analytics arm led by Sean Corcoran, formerly U.S. CEO of Mediahub.[15][16][17]

In 2025 Katy Hornaday, formerly chief creative officer, was promoted to CEO; Nate Swift, formerly CMO, became president.[2]

Operations and services

BarkleyOKRP offers advertising, brand strategy, design, digital experience and media services. Legacy and specialty groups include BarkleyREI (digital and e-commerce), Grenadier (challenger brands), and Blacktop (design). MissionOne Media operates as the company’s media and analytics arm.[16]

OKRP-originated initiatives remain associated with the company, including Putney, a Black-owned production studio launched in 2022,[18] and BLAC, a coalition internship program introduced in 2021 to expand opportunities for Black talent in advertising.[19]

Notable work

Campaigns by BarkleyOKRP and its predecessor agencies covered by trade press include Burger King (“You Rule” platform, 2022),[20] AMC Theatres (Nicole Kidman cinema campaign, 2021),[21] the Illinois Office of Tourism (“Middle of Everything” platform with Jane Lynch, 2022),[22] and the NCAA Division II identity “Make It Yours” (2015).[23]

Since the 2024 merger, the agency has appeared in coverage of campaigns for Corona Premier,[24] Red Lobster,[25][26] and Planet Fitness,[27] as well as the Kansas City fentanyl-awareness project “Unfinished Legacies,” which used fentanyl-related messaging and AI tools.[28]

Awards and recognition

BarkleyOKRP and its predecessor agencies have been recognized by industry publications and associations. Barkley was named Independent Agency of the Year by the American Association of Advertising Agencies in 2021,[29] and became a certified B Corporation through B Lab the same year.[30] The combined company was named to the Ad Age A-List in 2023,[31] was listed as an Ad Age Agency Standout in 2021 and 2025,[32][33] and was shortlisted for Campaign US Agency of the Year (2021; 2025)[34][35] and by Adweek (2022).[36] Inc. also included OKRP on its Best in Business list in 2022.[37]

See also

References

  1. ^ a b c Bonilla, Brian (6 March 2024). “Barkley and OKRP merge to form BarkleyOKRP”. Ad Age. Retrieved 5 May 2025.
  2. ^ a b c Kemp, Audrey (2025-05-08). “BarkleyOKRP Promotes CCO Katy Hornaday to CEO; Nate Swift to President”. Adweek. Retrieved 2025-07-23.
  3. ^ Schultz, E.J. (2025-05-08). “BarkleyOKRP has ‘laid the foundation’ for its new leadership team”. Ad Age. Retrieved 2025-07-24.
  4. ^ Baar, Aaron (11 March 2024). “Barkley, OKRP merge to create big indie agency”. Marketing Dive. Retrieved 5 May 2025.
  5. ^ “Company of the Month: Barkley”. National Center for the Middle Market. Retrieved 11 July 2025.
  6. ^ Gianatasio, David (17 March 2008). “Ripple Effect: Barkley Buys I-Shop”. Adweek. Retrieved 11 July 2025.
  7. ^ Vockrodt, Steve (11 January 2010). “Barkley buys design agency Blacktop Creative”. Kansas City Business Journal. Retrieved 5 May 2025.
  8. ^ “Barkley launches Boulder-based start-up agency Grenadier”. GlobeNewswire. 21 August 2012. Retrieved 5 May 2025.
  9. ^ Coffee, Patrick (2018-08-21). “Barkley to Absorb Fellow Kansas City Agency Meers, Launch New Health and Finance Unit”. Adweek. Retrieved 2025-07-24.
  10. ^ “Barkley acquires Smiths Agency to deepen its expertise in the food and beverage category”. Adweek. 19 October 2022. Retrieved 5 May 2025.
  11. ^ Collins, Leslie (24 May 2023). “Barkley acquires Lawrence ad agency Callahan”. Kansas City Business Journal. Retrieved 5 May 2025.
  12. ^ O’Brien, Kyle (6 March 2024). “Barkley and OKRP are merging to become BarkleyOKRP”. Adweek. Retrieved 5 May 2025.
  13. ^ “BarkleyOKRP acquires performance media and marketing technology company Adlucent”. Ad Age (Campaign US page). 1 May 2024. Retrieved 5 May 2024.
  14. ^ O’Brien, Kyle (2 May 2024). “BarkleyOKRP to acquire performance media and marketing tech company Adlucent”. Adweek. Retrieved 5 May 2025.
  15. ^ Weissbrot, Alison (13 March 2025). “BarkleyOKRP sets up media agency MissionOne”. Adweek. Retrieved 5 May 2025.
  16. ^ a b Bürgi, Michael (13 March 2025). “BarkleyOKRP launches new standalone media agency MissionOne Media”. Digiday. Retrieved 5 May 2025.
  17. ^ Larkin, Ewan (19 August 2024). “BarkleyOKRP names Mediahub’s Sean Corcoran media and analytics president”. Ad Age. Retrieved 5 May 2025.
  18. ^ Wohl, Jessica (28 July 2022). “OKRP launches Black-owned production studio Putney”. Ad Age. Retrieved 5 May 2025.
  19. ^ Liffreing, Ilyse (4 August 2021). “Indie agencies form BLAC internship to open doors for Black talent”. Ad Age. Retrieved 5 May 2025.
  20. ^ “Burger King unveils ‘You Rule’ campaign and modernized brand tagline”. Burger King Newsroom. 6 March 2022. Retrieved 5 May 2025.
  21. ^ Schultz, E.J. (2021-09-03). “Nicole Kidman Joins AMC Theatres in $25 Million Campaign to Get You Back in the Multiplex”. Adweek. Retrieved 2025-07-24.
  22. ^ “Jane Lynch shares the best of Illinois in tourism campaign from OKRP”. Little Black Book. 2022-12-19. Retrieved 2025-07-24.
  23. ^ “Division II begins rollout of ‘Make It Yours’ logo”. NCAA.org. 8 July 2015. Retrieved 5 May 2025.
  24. ^ “Corona Premier Refreshes the Light Beer Category with Energetic New Campaign”. Little Black Book. 2024-04-26. Retrieved 2025-07-23.
  25. ^ “The story behind Red Lobster’s viral comeback”. Campaign US. 11 November 2023. Retrieved 5 May 2025.
  26. ^ “How CEOs in ads fuel brand comebacks”. Ad Age. 2 December 2023. Retrieved 5 May 2025.
  27. ^ “Planet Fitness and Megan Thee Stallion Save Workouts From ‘Fitspo Fakes’“. Adweek. 2024-01-08. Retrieved 2025-07-23.
  28. ^ “BarkleyOKRP Turns to AI to Help Fight Kansas City’s Fentanyl Epidemic”. Adweek. 2024-10-17. Retrieved 2025-07-23.
  29. ^ “Society of Excellence 2021”. 4A’s Foundation. 2021. Retrieved 11 July 2025.
  30. ^ “BarkleyOKRP – Certified B Corporation profile”. B Lab Global Directory. Retrieved 5 May 2025.
  31. ^ “Ad Age A-List & Creativity Awards 2023”. Ad Age. 13 March 2023. Retrieved 5 May 2025.
  32. ^ “Ad Age A-List & Creativity Awards 2021”. Ad Age. 15 April 2021. Retrieved 5 May 2025.
  33. ^ Pollack, Judann (2025-03-10). “BarkleyOKRP thrives following its merger”. Ad Age. Retrieved 2025-07-23.
  34. ^ “Campaign US reveals Agency of the Year shortlist”. Campaign US. 2021-01-11. Retrieved 2025-07-23.
  35. ^ “Revealed: the Campaign US 2025 Agency of the Year shortlist”. Campaign US. January 2025. Retrieved 5 May 2025.
  36. ^ “Adweek 2022 U.S. Agency of the Year Shortlist”. Adweek. 13 December 2022. Retrieved 5 May 2025.
  37. ^ “OKRP: Profile”. Inc. 2022. Retrieved 11 July 2025.

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