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”’Conductor”’, founded in 2006, started as a marketing services company. In 2010, it launched its cloud-based software platform called Conductor Searchlight, which supports [[answer engine optimization]] (AEO), [[search engine optimization]] (SEO) and content marketing.<ref>[https://techcrunch.com/2015/02/12/conductor-proves-web-presence-management-is-a-real-thing-with-27-million-in-series-d/ Conductor Proves Web Presence Management Is A Real Thing]</ref><ref>[https://www.conductor.com/conductor-searchlight/ Content & SEO technology with proven workflows that guide you to revenue]</ref>The platform provides tools for analyzing organic search performance, competitor visibility, and on-site content, including measurement of brand presence in AI-generated search and answer systems.<ref>[https://www.entrepreneur.com/article/229776 Playing to Win: How Gamification Helped Boost This Company’s Sales]</ref><ref>[https://www.conductor.com/ Conductor Platform Website]</ref><ref>{{Cite web |title=Enterprise SEO Platform & Content Marketing Software |url=https://www.conductor.com/ |access-date=2021-03-04 |website=Conductor |language=en-US}}</ref> |
”’Conductor”’, founded in 2006, started as a marketing services company. In 2010, it launched its cloud-based software platform called Conductor Searchlight, which supports [[answer engine optimization]] (AEO), [[search engine optimization]] (SEO) and content marketing.<ref>[https://techcrunch.com/2015/02/12/conductor-proves-web-presence-management-is-a-real-thing-with-27-million-in-series-d/ Conductor Proves Web Presence Management Is A Real Thing]</ref><ref>[https://www.conductor.com/conductor-searchlight/ Content & SEO technology with proven workflows that guide you to revenue]</ref>The platform provides tools for analyzing organic search performance, competitor visibility, and on-site content, including measurement of brand presence in AI-generated search and answer systems.<ref>[https://www.entrepreneur.com/article/229776 Playing to Win: How Gamification Helped Boost This Company’s Sales]</ref><ref>[https://www.conductor.com/ Conductor Platform Website]</ref><ref>{{Cite web |title=Enterprise SEO Platform & Content Marketing Software |url=https://www.conductor.com/ |access-date=2021-03-04 |website=Conductor |language=en-US}}</ref> |
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In 2018, it was announced that [[WeWork]] would acquire Conductor.<ref name=”beta.techcrunch.com”>{{Cite web |title=WeWork acquires SEO and marketing company Conductor – TechCrunch |url=https://beta.techcrunch.com/2018/03/06/wework-acquires-conductor/ |access-date=2018-03-08 |website=beta.techcrunch.com |language=en-US}}</ref><ref name=”WeWork”>{{Cite web |last=WeWork |title=WeWork + Conductor |url=https://www.wework.com/blog/posts/wework-x-conductor |access-date=2018-03-08 |website=WeWork |language=en-US}}</ref> However, in 2019, the company spun off from WeWork to become an independent employee-owned company, with all its employees becoming co-founders.<ref name=”:0″>{{Cite web |last= |first= |date=2019-12-12 |title=WeWork Sells Conductor Unit Back to the Founder |url=https://www.bloomberg.com/news/articles/2019-12-12/wework-sells-conductor-unit-back-to-the-founder |url-status=live |archive-url=https://web.archive.org/web/20191212200816/https://www.bloomberg.com/news/articles/2019-12-12/wework-sells-conductor-unit-back-to-the-founder |archive-date=2019-12-12 |access-date=2019-12-13 |website=Bloomberg.com}}</ref><ref name=”:2″>{{Cite web |title=Conductor execs buy their company back from WeWork |url=https://techcrunch.com/2019/12/12/condutor-wework-buyout/ |access-date=2019-12-13 |website=TechCrunch |language=en-US}}</ref><ref>{{Cite web |last=Besmertnik |first=Seth |date=2019-12-12 |title=From We to Us: A Company of 250+ Co-Founders |url=https://www.linkedin.com/pulse/from-we-us-company-250-co-founders-seth-besmertnik/ |access-date=2020-11-22 |website=www.linkedin.com}}</ref> |
In 2018, it was announced that [[WeWork]] would acquire Conductor.<ref name=”beta.techcrunch.com”>{{Cite web |title=WeWork acquires SEO and marketing company Conductor – TechCrunch |url=https://beta.techcrunch.com/2018/03/06/wework-acquires-conductor/ |access-date=2018-03-08 |website=beta.techcrunch.com |language=en-US}}</ref><ref name=”WeWork”>{{Cite web |last=WeWork |title=WeWork + Conductor |url=https://www.wework.com/blog/posts/wework-x-conductor |access-date=2018-03-08 |website=WeWork |language=en-US}}</ref> However, in 2019, the company spun off from WeWork to become an independent employee-owned company, with all its employees becoming co-founders.<ref name=”:0″>{{Cite web |last= |first= |date=2019-12-12 |title=WeWork Sells Conductor Unit Back to the Founder |url=https://www.bloomberg.com/news/articles/2019-12-12/wework-sells-conductor-unit-back-to-the-founder |url-status=live |archive-url=https://web.archive.org/web/20191212200816/https://www.bloomberg.com/news/articles/2019-12-12/wework-sells-conductor-unit-back-to-the-founder |archive-date=2019-12-12 |access-date=2019-12-13 |website=Bloomberg.com}}</ref><ref name=”:2″>{{Cite web |title=Conductor execs buy their company back from WeWork |url=https://techcrunch.com/2019/12/12/condutor-wework-buyout/ |access-date=2019-12-13 |website=TechCrunch |language=en-US}}</ref><ref>{{Cite web |last=Besmertnik |first=Seth |date=2019-12-12 |title=From We to Us: A Company of 250+ Co-Founders |url=https://www.linkedin.com/pulse/from-we-us-company-250-co-founders-seth-besmertnik/ |access-date=2020-11-22 |website=www.linkedin.com}}</ref> |
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Latest revision as of 14:59, 18 December 2025
Marketing company based in New York City
Conductor, founded in 2006, started as a marketing services company. In 2010, it launched its cloud-based software platform called Conductor Searchlight, which supports answer engine optimization (AEO), search engine optimization (SEO) and content marketing.[1][2] The platform provides tools for analyzing organic search performance, competitor visibility, and on-site content, including measurement of brand presence in AI-generated search and answer systems.[3][4][5][6]
In 2018, it was announced that WeWork would acquire Conductor.[7][8] However, in 2019, the company spun off from WeWork to become an independent employee-owned company, with all its employees becoming co-founders.[9][10][11]
In 2016, Conductor introduced Insight Stream, a solution that combines data from multiple marketing technologies, including Deepcrawl, Dragon Metrics, and Google Search Console, into a single stream.[12]
The Conductor Foundation
[edit]
The Conductor Foundation, the philanthropic branch of Conductor, aims to provide annual grants to mission-based organizations that include access to the company’s technology and support with digital marketing.[13][14]
Conductor was established by Jeremy hurDuboys and Seth Besmertnik in New York City in 2006.[15][16]
In 2012, the company was 38th on the Inc. 500 list of US companies, which ranks companies by their highest growth percentage, and received US$20 million in financing.[15][17]
In 2014, the company opened an office in San Francisco. In February 2015, Conductor received a $27 million Series D round of funding, with Seth Besmertnik as CEO.
In March 2018, it was announced that WeWork was acquiring Conductor.[7][8] On December 12, 2019, it was announced that Conductor would become an independent employee-owned company after spinning off from WeWork.[9][10][18][19]
On February 16, 2022, Conductor acquired ContentKing, a real-time SEO monitoring platform, after securing $150 million in funding.[20]
On February 7, 2023, Conductor acquired enterprise SEO platform Search Metrics for undisclosed terms.[1]
