Draft:Real Story Group: Difference between revisions

Real Story Group
Formerly	CMS Watch
Company type	Private
Industry	Technology analysis
Founded	2001
Founder	Tony Byrne
Headquarters	Silver Spring, Maryland, United States
Area served	Worldwide
Key people	Tony Byrne (Founder and President)
Products	Research reports and advisory services
Website	realstorygroup.com

Content deleted Content added

Latest revision as of 15:06, 7 November 2025

Independent technology analyst firm

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Declined by TheObsidianGriffon 10 days ago. Last edited by Therealpowerflower 3 seconds ago. Reviewer: Inform author.

This draft has been resubmitted and is currently awaiting re-review.

Real Story Group is an industry analyst firm originally focussed on content management^[1]^[2]^[3]^[4]. Founded as CMS Watch, the company has since branched out into related content oriented technologies, and changed its name to Real Story Group (RSG) to reflect this change in 2010^[5]. According to founder Tony Byrne, the firm differentiates itself by working only for technology buyers, maintaining strict software vendor neutrality^[6].

In 2017, Rosenfield Media published the book “The Right Way to Select Technology”, based on the experience of RSG analysts in helping organisations select technology^[7]^[8].

^ Johnson, Carol Siri; Fowler, Susan (1 January 2017), “Analyze before you act: CMS and knowledge transfer”, Content Management: Bridging the Gap Between Theory and Practice, Taylor and Francis, pp. 43–56, doi:10.4324/9781315224893-6, retrieved 6 November 2025
^ “CMS Watch Offers Guidance on Enterprise Content Management Systems | InformationWeek”. Archived from the original on 14 September 2024. Retrieved 6 November 2025.
^ Dunwoodie, Brice. “Web Content Management Marketplace Healthy, but Fractured”. CMSWire.com. Retrieved 6 November 2025.
^ Zhu, Jake; Coulson, Tony; Shan, Miyuan; Rohm, C. E. Tapie (22 December 2014). “Enterprise Content Management: Understanding the Taxonomy”. Communications of the IIMA. 4 (1). doi:10.58729/1941-6687.1239. ISSN 1941-6687.
^ “CMS Watch changes name to The Real Story Group”. KMWorld. 23 February 2010. Retrieved 6 November 2025.
^ Hoffman, Constantine von (16 August 2023). “Tony Byrne: Spotlight on the expert | MarTech”. MarTech. Archived from the original on 5 May 2024. Retrieved 6 November 2025.
^ Podnar, Kristina. “‘The Right Way to Select Technology’: A Resource for Years to Come”. CMSWire.com. Retrieved 6 November 2025.
^ Byrne, Tony; Gingras, Jarrod (12 September 2017). The Right Way to Select Technology: Get the Real Story on Finding the Best Fit. Rosenfeld Media. ISBN 978-1-933820-93-4.

[1] Johnson, Carol Siri; Fowler, Susan (1 January 2017), “Analyze before you act: CMS and knowledge transfer”, Content Management: Bridging the Gap Between Theory and Practice, Taylor and Francis, pp. 43–56, doi:10.4324/9781315224893-6, retrieved 6 November 2025

[2] “CMS Watch Offers Guidance on Enterprise Content Management Systems | InformationWeek”. Archived from the original on 14 September 2024. Retrieved 6 November 2025.

[3] Dunwoodie, Brice. “Web Content Management Marketplace Healthy, but Fractured”. CMSWire.com. Retrieved 6 November 2025.

[4] Zhu, Jake; Coulson, Tony; Shan, Miyuan; Rohm, C. E. Tapie (22 December 2014). “Enterprise Content Management: Understanding the Taxonomy”. Communications of the IIMA. 4 (1). doi:10.58729/1941-6687.1239. ISSN 1941-6687.

[5] “CMS Watch changes name to The Real Story Group”. KMWorld. 23 February 2010. Retrieved 6 November 2025.

[6] Hoffman, Constantine von (16 August 2023). “Tony Byrne: Spotlight on the expert | MarTech”. MarTech. Archived from the original on 5 May 2024. Retrieved 6 November 2025.

[7] Podnar, Kristina. “‘The Right Way to Select Technology’: A Resource for Years to Come”. CMSWire.com. Retrieved 6 November 2025.

[8] Byrne, Tony; Gingras, Jarrod (12 September 2017). The Right Way to Select Technology: Get the Real Story on Finding the Best Fit. Rosenfeld Media. ISBN 978-1-933820-93-4.

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-”’Real Story Group”’ is an [[industry analyst]] firm originally focussed on [[content management]]<ref>{{Citation |last1=Johnson |first1=Carol Siri |title=Analyze before you act: CMS and knowledge transfer |date=2017-01-01 |work=Content Management: Bridging the Gap Between Theory and Practice |pages=43–56 |url=https://www.researchwithnj.com/en/publications/analyze-before-you-act-cms-and-knowledge-transfer/ |access-date=2025-11-06 |publisher=Taylor and Francis |last2=Fowler |first2=Susan |doi=10.4324/9781315224893-6 }}</ref><ref>{{Cite news |title=CMS Watch Offers Guidance on Enterprise Content Management Systems {{!}} InformationWeek |url=https://www.informationweek.com/it-leadership/cms-watch-offers-guidance-on-enterprise-content-management-systems |archive-url=https://web.archive.org/web/20240914200057/https://www.informationweek.com/it-leadership/cms-watch-offers-guidance-on-enterprise-content-management-systems |archive-date=14 September 2024 |access-date=2025-11-06 |language=en |url-status=live }}</ref><ref>{{Cite web |last=Dunwoodie |first=Brice |title=Web Content Management Marketplace Healthy, but Fractured |url=https://www.cmswire.com/cms/web-cms/web-content-management-marketplace-healthy-but-fractured-000346.php |access-date=2025-11-06 |website=CMSWire.com |language=en}}</ref><ref>{{Cite journal |last1=Zhu |first1=Jake |last2=Coulson |first2=Tony |last3=Shan |first3=Miyuan |last4=Rohm |first4=C. E. Tapie |date=2014-12-22 |title=Enterprise Content Management: Understanding the Taxonomy |url=https://scholarworks.lib.csusb.edu/ciima/vol4/iss1/9 |journal=Communications of the IIMA |volume=4 |issue=1 |doi=10.58729/1941-6687.1239 |issn=1941-6687}}</ref>. Founded as CMS Watch, the company has since branched out into related content oriented technologies, and changed its name to Real Story Group (RSG) to reflect this change in 2010<ref>{{Cite web |date=2010-02-23 |title=CMS Watch changes name to The Real Story Group |url=https://www.kmworld.com/Articles/ReadArticle.aspx?ArticleID=61313 |access-date=2025-11-06 |website=KMWorld |language=en-US}}</ref><ref>{{Cite journal |last=White |first=Martin |date=2017 |title=Being Social and Collaborative |url=https://elucidate-ukeig.org.uk/index.php/elucidate/article/view/724 |journal=ELucidate |language=en |volume=14 |issue=1 |doi=10.29173/elucidate724 |issn=1742-5921}}</ref>. According to founder Tony Byrne, the firm differentiates itself by working only for technology buyers, maintaining strict software vendor neutrality<ref>{{Cite news |last=Hoffman |first=Constantine von |date=2023-08-16 |title=Tony Byrne: Spotlight on the expert {{!}} MarTech |url=https://martech.org/tony-byrne-spotlight-on-the-expert/ |archive-url=https://web.archive.org/web/20240505104218/https://martech.org/tony-byrne-spotlight-on-the-expert/ |archive-date=5 May 2024 |access-date=2025-11-06 |work=MarTech |language=en-US |url-status=live }}</ref>.
+”’Real Story Group”’ is an [[industry analyst]] firm originally focussed on [[content management]]<ref>{{Citation |last1=Johnson |first1=Carol Siri |title=Analyze before you act: CMS and knowledge transfer |date=2017-01-01 |work=Content Management: Bridging the Gap Between Theory and Practice |pages=43–56 |url=https://www.researchwithnj.com/en/publications/analyze-before-you-act-cms-and-knowledge-transfer/ |access-date=2025-11-06 |publisher=Taylor and Francis |last2=Fowler |first2=Susan |doi=10.4324/9781315224893-6 }}</ref><ref>{{Cite news |title=CMS Watch Offers Guidance on Enterprise Content Management Systems {{!}} InformationWeek |url=https://www.informationweek.com/it-leadership/cms-watch-offers-guidance-on-enterprise-content-management-systems |archive-url=https://web.archive.org/web/20240914200057/https://www.informationweek.com/it-leadership/cms-watch-offers-guidance-on-enterprise-content-management-systems |archive-date=14 September 2024 |access-date=2025-11-06 |language=en |url-status=live }}</ref><ref>{{Cite web |last=Dunwoodie |first=Brice |title=Web Content Management Marketplace Healthy, but Fractured |url=https://www.cmswire.com/cms/web-cms/web-content-management-marketplace-healthy-but-fractured-000346.php |access-date=2025-11-06 |website=CMSWire.com |language=en}}</ref><ref>{{Cite journal |last1=Zhu |first1=Jake |last2=Coulson |first2=Tony |last3=Shan |first3=Miyuan |last4=Rohm |first4=C. E. Tapie |date=2014-12-22 |title=Enterprise Content Management: Understanding the Taxonomy |url=https://scholarworks.lib.csusb.edu/ciima/vol4/iss1/9 |journal=Communications of the IIMA |volume=4 |issue=1 |doi=10.58729/1941-6687.1239 |issn=1941-6687}}</ref>. Founded as CMS Watch, the company has since branched out into related content oriented technologies, and changed its name to Real Story Group (RSG) to reflect this change in 2010<ref>{{Cite web |date=2010-02-23 |title=CMS Watch changes name to The Real Story Group |url=https://www.kmworld.com/Articles/ReadArticle.aspx?ArticleID=61313 |access-date=2025-11-06 |website=KMWorld |language=en-US}}</ref>. According to founder Tony Byrne, the firm differentiates itself by working only for technology buyers, maintaining strict software vendor neutrality<ref>{{Cite news |last=Hoffman |first=Constantine von |date=2023-08-16 |title=Tony Byrne: Spotlight on the expert {{!}} MarTech |url=https://martech.org/tony-byrne-spotlight-on-the-expert/ |archive-url=https://web.archive.org/web/20240505104218/https://martech.org/tony-byrne-spotlight-on-the-expert/ |archive-date=5 May 2024 |access-date=2025-11-06 |work=MarTech |language=en-US |url-status=live }}</ref>.
 In 2017, Rosenfield Media published the book “The Right Way to Select Technology”, based on the experience of RSG analysts in helping organisations select technology<ref>{{Cite web |last=Podnar |first=Kristina |title=”The Right Way to Select Technology”: A Resource for Years to Come |url=https://www.cmswire.com/digital-experience/the-right-way-to-select-technology-a-resource-for-years-to-come/ |access-date=2025-11-06 |website=CMSWire.com |language=en}}</ref><ref>{{Cite book |last1=Byrne |first1=Tony |url=https://books.google.com/books?id=bno3DwAAQBAJ&dq=%22the+right+way+to+select+technology%22&pg=PP1 |title=The Right Way to Select Technology: Get the Real Story on Finding the Best Fit |last2=Gingras |first2=Jarrod |date=2017-09-12 |publisher=Rosenfeld Media |isbn=978-1-933820-93-4 |language=en}}</ref>.

Latest revision as of 15:06, 7 November 2025

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