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”’Real Story Group”’ is an [[industry analyst]] firm originally focussed on [[content management]]<ref>{{Citation |last1=Johnson |first1=Carol Siri |title=Analyze before you act: CMS and knowledge transfer |date=2017-01-01 |work=Content Management: Bridging the Gap Between Theory and Practice |pages=43–56 |url=https://www.researchwithnj.com/en/publications/analyze-before-you-act-cms-and-knowledge-transfer/ |access-date=2025-11-06 |publisher=Taylor and Francis |last2=Fowler |first2=Susan |doi=10.4324/9781315224893-6 }}</ref><ref>{{Cite news |title=CMS Watch Offers Guidance on Enterprise Content Management Systems {{!}} InformationWeek |url=https://www.informationweek.com/it-leadership/cms-watch-offers-guidance-on-enterprise-content-management-systems |archive-url=https://web.archive.org/web/20240914200057/https://www.informationweek.com/it-leadership/cms-watch-offers-guidance-on-enterprise-content-management-systems |archive-date=14 September 2024 |access-date=2025-11-06 |language=en |url-status=live }}</ref><ref>{{Cite web |last=Dunwoodie |first=Brice |title=Web Content Management Marketplace Healthy, but Fractured |url=https://www.cmswire.com/cms/web-cms/web-content-management-marketplace-healthy-but-fractured-000346.php |access-date=2025-11-06 |website=CMSWire.com |language=en}}</ref><ref>{{Cite journal |last1=Zhu |first1=Jake |last2=Coulson |first2=Tony |last3=Shan |first3=Miyuan |last4=Rohm |first4=C. E. Tapie |date=2014-12-22 |title=Enterprise Content Management: Understanding the Taxonomy |url=https://scholarworks.lib.csusb.edu/ciima/vol4/iss1/9 |journal=Communications of the IIMA |volume=4 |issue=1 |doi=10.58729/1941-6687.1239 |issn=1941-6687}}</ref>. Founded as CMS Watch, the company has since branched out into related content oriented technologies, and changed its name to Real Story Group (RSG) to reflect this change in 2010<ref>{{Cite web |date=2010-02-23 |title=CMS Watch changes name to The Real Story Group |url=https://www.kmworld.com/Articles/ReadArticle.aspx?ArticleID=61313 |access-date=2025-11-06 |website=KMWorld |language=en-US |
”’Real Story Group”’ is an [[industry analyst]] firm originally focussed on [[content management]]<ref>{{Citation |last1=Johnson |first1=Carol Siri |title=Analyze before you act: CMS and knowledge transfer |date=2017-01-01 |work=Content Management: Bridging the Gap Between Theory and Practice |pages=43–56 |url=https://www.researchwithnj.com/en/publications/analyze-before-you-act-cms-and-knowledge-transfer/ |access-date=2025-11-06 |publisher=Taylor and Francis |last2=Fowler |first2=Susan |doi=10.4324/9781315224893-6 }}</ref><ref>{{Cite news |title=CMS Watch Offers Guidance on Enterprise Content Management Systems {{!}} InformationWeek |url=https://www.informationweek.com/it-leadership/cms-watch-offers-guidance-on-enterprise-content-management-systems |archive-url=https://web.archive.org/web/20240914200057/https://www.informationweek.com/it-leadership/cms-watch-offers-guidance-on-enterprise-content-management-systems |archive-date=14 September 2024 |access-date=2025-11-06 |language=en |url-status=live }}</ref><ref>{{Cite web |last=Dunwoodie |first=Brice |title=Web Content Management Marketplace Healthy, but Fractured |url=https://www.cmswire.com/cms/web-cms/web-content-management-marketplace-healthy-but-fractured-000346.php |access-date=2025-11-06 |website=CMSWire.com |language=en}}</ref><ref>{{Cite journal |last1=Zhu |first1=Jake |last2=Coulson |first2=Tony |last3=Shan |first3=Miyuan |last4=Rohm |first4=C. E. Tapie |date=2014-12-22 |title=Enterprise Content Management: Understanding the Taxonomy |url=https://scholarworks.lib.csusb.edu/ciima/vol4/iss1/9 |journal=Communications of the IIMA |volume=4 |issue=1 |doi=10.58729/1941-6687.1239 |issn=1941-6687}}</ref>. Founded as CMS Watch, the company has since branched out into related content oriented technologies, and changed its name to Real Story Group (RSG) to reflect this change in 2010<ref>{{Cite web |date=2010-02-23 |title=CMS Watch changes name to The Real Story Group |url=https://www.kmworld.com/Articles/ReadArticle.aspx?ArticleID=61313 |access-date=2025-11-06 |website=KMWorld |language=en-US}}</ref>. According to founder Tony Byrne, the firm differentiates itself by working only for technology buyers, maintaining strict software vendor neutrality<ref>{{Cite news |last=Hoffman |first=Constantine von |date=2023-08-16 |title=Tony Byrne: Spotlight on the expert {{!}} MarTech |url=https://martech.org/tony-byrne-spotlight-on-the-expert/ |archive-url=https://web.archive.org/web/20240505104218/https://martech.org/tony-byrne-spotlight-on-the-expert/ |archive-date=5 May 2024 |access-date=2025-11-06 |work=MarTech |language=en-US |url-status=live }}</ref>. |
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In 2017, Rosenfield Media published the book “The Right Way to Select Technology”, based on the experience of RSG analysts in helping organisations select technology<ref>{{Cite web |last=Podnar |first=Kristina |title=”The Right Way to Select Technology”: A Resource for Years to Come |url=https://www.cmswire.com/digital-experience/the-right-way-to-select-technology-a-resource-for-years-to-come/ |access-date=2025-11-06 |website=CMSWire.com |language=en}}</ref><ref>{{Cite book |last1=Byrne |first1=Tony |url=https://books.google.com/books?id=bno3DwAAQBAJ&dq=%22the+right+way+to+select+technology%22&pg=PP1 |title=The Right Way to Select Technology: Get the Real Story on Finding the Best Fit |last2=Gingras |first2=Jarrod |date=2017-09-12 |publisher=Rosenfeld Media |isbn=978-1-933820-93-4 |language=en}}</ref>. |
In 2017, Rosenfield Media published the book “The Right Way to Select Technology”, based on the experience of RSG analysts in helping organisations select technology<ref>{{Cite web |last=Podnar |first=Kristina |title=”The Right Way to Select Technology”: A Resource for Years to Come |url=https://www.cmswire.com/digital-experience/the-right-way-to-select-technology-a-resource-for-years-to-come/ |access-date=2025-11-06 |website=CMSWire.com |language=en}}</ref><ref>{{Cite book |last1=Byrne |first1=Tony |url=https://books.google.com/books?id=bno3DwAAQBAJ&dq=%22the+right+way+to+select+technology%22&pg=PP1 |title=The Right Way to Select Technology: Get the Real Story on Finding the Best Fit |last2=Gingras |first2=Jarrod |date=2017-09-12 |publisher=Rosenfeld Media |isbn=978-1-933820-93-4 |language=en}}</ref>. |
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Latest revision as of 15:06, 7 November 2025
Independent technology analyst firm
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| Formerly | CMS Watch |
|---|---|
| Company type | Private |
| Industry | Technology analysis |
| Founded | 2001 |
| Founder | Tony Byrne |
| Headquarters | Silver Spring, Maryland, United States |
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Area served |
Worldwide |
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Key people |
Tony Byrne (Founder and President) |
| Products | Research reports and advisory services |
| Website | realstorygroup.com |
Real Story Group is an industry analyst firm originally focussed on content management[1][2][3][4]. Founded as CMS Watch, the company has since branched out into related content oriented technologies, and changed its name to Real Story Group (RSG) to reflect this change in 2010[5]. According to founder Tony Byrne, the firm differentiates itself by working only for technology buyers, maintaining strict software vendor neutrality[6].
In 2017, Rosenfield Media published the book “The Right Way to Select Technology”, based on the experience of RSG analysts in helping organisations select technology[7][8].
- ^ Johnson, Carol Siri; Fowler, Susan (1 January 2017), “Analyze before you act: CMS and knowledge transfer”, Content Management: Bridging the Gap Between Theory and Practice, Taylor and Francis, pp. 43–56, doi:10.4324/9781315224893-6, retrieved 6 November 2025
- ^ “CMS Watch Offers Guidance on Enterprise Content Management Systems | InformationWeek”. Archived from the original on 14 September 2024. Retrieved 6 November 2025.
- ^ Dunwoodie, Brice. “Web Content Management Marketplace Healthy, but Fractured”. CMSWire.com. Retrieved 6 November 2025.
- ^ Zhu, Jake; Coulson, Tony; Shan, Miyuan; Rohm, C. E. Tapie (22 December 2014). “Enterprise Content Management: Understanding the Taxonomy”. Communications of the IIMA. 4 (1). doi:10.58729/1941-6687.1239. ISSN 1941-6687.
- ^ “CMS Watch changes name to The Real Story Group”. KMWorld. 23 February 2010. Retrieved 6 November 2025.
- ^ Hoffman, Constantine von (16 August 2023). “Tony Byrne: Spotlight on the expert | MarTech”. MarTech. Archived from the original on 5 May 2024. Retrieved 6 November 2025.
- ^ Podnar, Kristina. “‘The Right Way to Select Technology’: A Resource for Years to Come”. CMSWire.com. Retrieved 6 November 2025.
- ^ Byrne, Tony; Gingras, Jarrod (12 September 2017). The Right Way to Select Technology: Get the Real Story on Finding the Best Fit. Rosenfeld Media. ISBN 978-1-933820-93-4.
