American convenience store franchise
ExtraMile in Ripon, California |
|
| Company type | Subsidiary |
|---|---|
| Founded | February 1, 2018 |
|
Number of locations |
1,100+ stores (2025) |
|
Area served |
American West and Southwest |
|
Key people |
Brian Sardelich (President) |
| Services | Fuel and convenience retail |
| Parent | Circle K |
ExtraMile Convenience Stores LLC (ExtraMile) is an American convenience-store franchise. Launched in 2018 under a joint venture between Chevron U.S.A. Inc. and Jacksons Food Stores, Inc., ExtraMile primarily serves fuel-retail sites.[1]
As of 2024, the company operated more than 1,000 locations across the west and southwest regions of the United States.[1]
ExtraMile was established on February 1, 2018, when Chevron U.S.A. and Jacksons Food Stores formed a joint venture to grow the ExtraMile brand across fuel-station convenience locations.[2][3][4] Prior to the joint venture, the ExtraMile brand had been used in Chevron-and Texaco-branded fuel locations, primarily in California, Oregon and Washington.[3]
Location expansions
[edit]
Soon after its formation, ExtraMile announced a goal of doubling locations by 2027.[1][2] By 2021, the company reached 1,000 locations. This milestone also marked the opening of the first of the chain’s stores in the southeastern area of the United States, in Vernon, Alabama.[5] The expansion goal was updated in June 2024, with the intended number of locations increasing from 1,100 to 2,000 by 2029.[1][6]
In 2019, ExtraMile went under rebranding efforts that refreshed the interior design of their store locations. The rebrand also introduced in-house branding for merchandise and a greater emphasis on food service.[4] The same year, ExtraMile introduced a loyalty rewards program and delivery service.[4]
By 2025, the company again refreshed their stores, modernizing both exterior storefronts and general brand imaging.[7]
ExtraMile Arena and LAFC deal
[edit]
In 2019, ExtraMile entered into an agreement with Boise State University to naming rights over the campus’ indoor-arena. The deal was signed for 15 years, effectively renaming Taco Bell Arena to ExtraMile Arena.[8]
In September 2020, ExtraMile partnered with the Los Angeles Football Club to become the “Official Convenience Store of LAFC.”[9]
ExtraMile contributes to local communities through individual store-owned initiatives, regular charitable donations, and sponsorships for new stores.[5] In July 2020, ExtraMile participated in 24/7 Day, an event hosted by the NACS Foundation to raise funds for and honor first responders and medical workers.[10]
In 2021, ExtraMile celebrated the opening of their 1,000th location by donating $2,500 to the Vernon, Alabama high school band, cheerleading team, and other sports teams.[5]
