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”’Face control”’ refers to the policy of upscale [[nightclub]]s, casinos, restaurants and similar establishments to strictly restrict entry based on a [[bouncer (doorman)|bouncer]]’s snap judgment of the suitability of a person’s looks/attractiveness, money, style or attitude/personality, especially in [[Greece]], [[Russia]] and other former [[Soviet Union|Soviet]] countries such as [[Ukraine]].{{citation needed|date=November 2025}} The term “face control” comes from the fact that establishments are attempting to use exclusivity to preserve their public “face”{{source?|date=August 2023}}. |
”’Face control”’ refers to the policy of upscale [[nightclub]]s, casinos, restaurants and similar establishments to strictly restrict entry based on a [[bouncer (doorman)|bouncer]]’s snap judgment of the suitability of a person’s looks/attractiveness, money, style or attitude/personality, especially in [[Greece]], [[Russia]] and other former [[Soviet Union|Soviet]] countries such as [[Ukraine]].{{citation needed|date=November 2025}} The term “face control” comes from the fact that establishments are attempting to use exclusivity to preserve their public “face”{{source?|date=August 2023}}. |
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Although a similar “velvet rope” policy exists in other countries, aiming to admit the right mix of “beautiful people” |
Although a similar “velvet rope” policy exists in other countries, aiming to admit the right mix of “beautiful people” and keep out boring or unattractive would-be patrons, the Russian version is considered particularly harsh and unforgiving by Western standards.<ref>{{cite news |url=http://travel.nytimes.com/2009/09/27/style/tmagazine/27moscoww.html?pagewanted=all |
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|newspaper=New York Times |author=Joshua Yaffa |date=September 25, 2009 |title=Barbarians at the Gate |access-date=August 12, 2012}}</ref> |
|newspaper=New York Times |author=Joshua Yaffa |date=September 25, 2009 |title=Barbarians at the Gate |access-date=August 12, 2012}}</ref> |
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Latest revision as of 08:43, 6 February 2026
Policy of screening people based on appearance
Face control refers to the policy of upscale nightclubs, casinos, restaurants and similar establishments to strictly restrict entry based on a bouncer‘s snap judgment of the suitability of a person’s looks/attractiveness, money, style or attitude/personality, especially in Greece, Russia and other former Soviet countries such as Ukraine.[citation needed] The term “face control” comes from the fact that establishments are attempting to use exclusivity to preserve their public “face”[citation needed].
Although a similar “velvet rope” policy exists in other countries, aiming to admit the right mix of “beautiful people”, and keep out boring or unattractive would-be patrons, the Russian version is considered particularly harsh and unforgiving by Western standards.[1]
The rare occasional use of this term in English can be considered a linguistic reborrowing via the Russian pseudo-anglicism фейсконтроль (feiskontrol).
Admission standards
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Some establishments only practice face control on Fridays and Saturdays, so customers unable to meet the bouncer’s standards can come at other times.[2] In Moscow, stricter face control tends to be implemented as the evening progresses, so people can also avoid it by coming early for dinner, before the bouncers are posted.[3] As foreigners are sometimes preferred, speaking English has also been noted as helpful in getting through face control.[4] Author of Lonely Planet Russia, Simon Richmond advises to “arrive in a small group, preferably with more men than women” and to smile to “show the bouncer that you are going to enhance the atmosphere inside”.[5]
- ^ Joshua Yaffa (September 25, 2009). “Barbarians at the Gate”. New York Times. Retrieved August 12, 2012.
- ^ Goscilo, Helena (4 October 2010). Celebrity and Glamour in Contemporary Russia. Routledge.
- ^ Gustafson, Ingrid (27 November 2007). Let’s Go Eastern Europe 13th Edition.
- ^ Averbuck, Alexis. Lonely Planet Eastern Europe.
- ^ Richmond, Simon (2012). Lonely Planet Russia. Lonely Planet. ISBN 978-1-74179-579-0.
