Universum (company): Difference between revisions

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{{Infobox company

{{Infobox company

| name = Universum

| name = Universum

| industry = research, consulting

| industry = , consulting

| founded = 1988

| founded = 1988

| founder = Lars-Henrik Molin

| founder = Lars-Henrik Molin

| hq_location =

| hq_location =

| hq_location_city = [[Stockholm]]

| hq_location_city = [[Stockholm]]

| hq_location_country = [[Sweden]]

| hq_location_country = Sweden

| parent = [[Stepstone]]

| parent = [[Stepstone]]

| website = https://universumglobal.com

| website = https://universumglobal.com

}}

}}

”’Universum”’ is a global research and advisory company specializing in employer branding.<ref>{{Cite news |date=2015-06-24 |title=The Companies Where Millennials Want to Work the Most |language=en |work=Bloomberg.com |url=https://www.bloomberg.com/news/articles/2015-06-24/the-companies-where-millennials-want-to-work-the-most |access-date=2022-12-13}}</ref><ref>{{Cite book |last=Mosley |first=Richard |url=https://books.google.com/books?id=mFFYBAAAQBAJ&q=universum+employer+branding |title=Employer Brand Management: Practical Lessons from the World’s Leading Employers |date=2014-08-21 |publisher=John Wiley & Sons |isbn=978-1-118-89851-2 |language=en}}</ref> Part of the StepStone Group<ref>{{Cite web |title=StepStone completes the acquisition of Universum, the global pioneer of data-driven employer branding services |url=https://www.axelspringer.com/en/ax-press-release/stepstone-completes-the-acquisition-of-universum-the-global-pioneer-of-data-driven-employer-branding-services |access-date=2022-12-13 |website=www.axelspringer.com |language=en-GB}}</ref> and Axel Springer family. The headquarters of the company is located in Stockholm, Sweden.<ref>{{Cite book |last=Sponheuer |first=Birgit |url=https://books.google.com/books?id=VuJzbW5FBUcC&dq=universum+employer+branding&pg=PA123 |title=Employer Branding als Bestandteil einer ganzheitlichen Markenführung |date=2010-01-27 |publisher=Springer-Verlag |isbn=978-3-8349-1922-9 |language=de}}</ref>

”’Universum”’ is a global research and advisory company specializing in employer branding.<ref>{{Cite news |date=2015-06-24 |title=The Companies Where Millennials Want to Work the Most |language=en |work=Bloomberg.com |url=https://www.bloomberg.com/news/articles/2015-06-24/the-companies-where-millennials-want-to-work-the-most |access-date=2022-12-13}}</ref><ref>{{Cite book |last=Mosley |first=Richard |url=https://books.google.com/books?id=mFFYBAAAQBAJ&q=universum+employer+branding |title=Employer Brand Management: Practical Lessons from the World’s Leading Employers |date=2014-08-21 |publisher=John Wiley & Sons |isbn=978-1-118-89851-2 |language=en}}</ref> Part of the StepStone Group<ref>{{Cite web |title=StepStone completes the acquisition of Universum, the global pioneer of data-driven employer branding services |url=https://www.axelspringer.com/en/ax-press-release/stepstone-completes-the-acquisition-of-universum-the-global-pioneer-of-data-driven-employer-branding-services |access-date=2022-12-13 |website=www.axelspringer.com |language=en-GB}}</ref> and Axel Springer family the company is located in Stockholm, Sweden.<ref>{{Cite book |last=Sponheuer |first=Birgit |url=https://books.google.com/books?id=VuJzbW5FBUcC&dq=universum+employer+branding&pg=PA123 |title=Employer Branding als Bestandteil einer ganzheitlichen Markenführung |date=2010-01-27 |publisher=Springer-Verlag |isbn=978-3-8349-1922-9 |language=de}}</ref>

Universum surveys annually over 1 million students and professionals worldwide to determine what they expect from employers.<ref>{{Cite web |last=Kiersz |first=Andy |title=Gen Z business students say these are the 50 best global companies for diversity and inclusion |url=https://www.businessinsider.com/universum-diversity-and-inclusion-index-business-students |access-date=2022-12-13 |website=Business Insider |language=en-US}}</ref><ref>{{Cite web |last=Vasel |first=Kathryn |date=2019-10-04 |title=Where tomorrow’s graduates want to work {{!}} CNN Business |url=https://www.cnn.com/2019/10/04/success/most-attractive-employers/index.html |access-date=2022-12-13 |website=CNN |language=en}}</ref><ref>{{Cite web |last=Hoff |first=Madison |title=The 30 companies information technology students around the world most want to work for |url=https://www.businessinsider.com/companies-information-technology-students-most-interested-in-working-for-universum-2022-11 |access-date=2022-12-13 |website=Business Insider |language=en-US}}</ref>

Universum surveys annually over 1 million students and professionals worldwide to determine what they expect from employers.<ref>{{Cite web |last=Kiersz |first=Andy |title=Gen Z business students say these are the 50 best global companies for diversity and inclusion |url=https://www.businessinsider.com/universum-diversity-and-inclusion-index-business-students |access-date=2022-12-13 |website=Business Insider |language=en-US}}</ref><ref>{{Cite web |last=Vasel |first=Kathryn |date=2019-10-04 |title=Where tomorrow’s graduates want to work {{!}} CNN Business |url=https://www.cnn.com/2019/10/04/success/most-attractive-employers/index.html |access-date=2022-12-13 |website=CNN |language=en}}</ref><ref>{{Cite web |last=Hoff |first=Madison |title=The 30 companies information technology students around the world most want to work for |url=https://www.businessinsider.com/companies-information-technology-students-most-interested-in-working-for-universum-2022-11 |access-date=2022-12-13 |website=Business Insider |language=en-US}}</ref>

Latest revision as of 01:54, 29 October 2025

Global research and advisory company

Universum is a global research and advisory company specializing in employer branding.[1][2] Part of the StepStone Group[3] and Axel Springer family, the company headquarters is located in Stockholm, Sweden.[4]

Universum surveys annually over 1 million students and professionals worldwide to determine what they expect from employers.[5][6][7]

Universum was founded in 1988[8] in Stockholm, Sweden by Lars-Henrik Friis Molin who attended then Stockholm School of Economics.[9][10][11]

In 1994, Universum launched the European Student Barometer, US Student Barometer — in 1996, and the Asian Student Barometer — in 1999.[12][13][14]

In 2005, the company started consulting on Employer value proposition[15][16] and acquired the next year the career website WetFeet, founded in 1994.[17][18]

In 2009, it launched the World’s Most Attractive Employers[19][20][21] and in 2011, it acquired the career networking platform Doostang.[22]

In 2015, Universum’s surveys attracted more than 1 million respondents worldwide.[23]

In May 2018, Universum was acquired by StepStone Group and Axel Springer Company for approximately SEK 500 million according to Dagens industri business newspaper.[24][25]

In 2020, the company became a corporate member of ESOMAR.[26]

  1. ^ “The Companies Where Millennials Want to Work the Most”. Bloomberg.com. 2015-06-24. Retrieved 2022-12-13.
  2. ^ Mosley, Richard (2014-08-21). Employer Brand Management: Practical Lessons from the World’s Leading Employers. John Wiley & Sons. ISBN 978-1-118-89851-2.
  3. ^ “StepStone completes the acquisition of Universum, the global pioneer of data-driven employer branding services”. www.axelspringer.com. Retrieved 2022-12-13.
  4. ^ Sponheuer, Birgit (2010-01-27). Employer Branding als Bestandteil einer ganzheitlichen Markenführung (in German). Springer-Verlag. ISBN 978-3-8349-1922-9.
  5. ^ Kiersz, Andy. “Gen Z business students say these are the 50 best global companies for diversity and inclusion”. Business Insider. Retrieved 2022-12-13.
  6. ^ Vasel, Kathryn (2019-10-04). “Where tomorrow’s graduates want to work | CNN Business”. CNN. Retrieved 2022-12-13.
  7. ^ Hoff, Madison. “The 30 companies information technology students around the world most want to work for”. Business Insider. Retrieved 2022-12-13.
  8. ^ Kumar, Shiny Kochummen & K. S. Suresh (2022-05-13). EMPLOYER BRANDING FOR THE IT AND IT ENABLED SERVICE INDUSTRY. Ashok Yakkaldevi. ISBN 978-1-4357-6519-1.
  9. ^ “Universum köps upp av europeiska mediejätten Axel Springer”. Mynewsdesk (in Swedish). 8 May 2018. Retrieved 2022-12-13.
  10. ^ “Han är den tredje investeraren i Thomas Peterssohns nya bolag”. www.dagensmedia.se (in Swedish). Retrieved 2022-12-13.
  11. ^ LundinText, Kim (2018-05-07). “Svenska Universum säljs till tysk mediejätte för en halv miljard”. Dagens industri (in Swedish). Retrieved 2022-12-13.
  12. ^ Hoff, Madison. “The 20 employers business students most want to work for”. Business Insider. Retrieved 2022-12-13.
  13. ^ Mullen, Jethro (2016-10-10). “Where students in Asia most want to work”. CNNMoney. Retrieved 2022-12-13.
  14. ^ Petroff, Alanna (2014-05-21). “Where European business and engineering students dream of working after graduation”. CNNMoney. Retrieved 2022-12-13.
  15. ^ “Kampen om de beste hodene”. Ledernytt (in Norwegian). 18 February 2022. Retrieved 2025-10-28.
  16. ^ Mosley, Richard (2016-10-11). “How the Best Global Employers Convince Workers to Join and Stay”. Harvard Business Review. ISSN 0017-8012. Retrieved 2022-12-13.
  17. ^ JPMorgan 2008. WETFEET, INC. ISBN 978-1-58207-807-6.
  18. ^ WetFeet (2009). Bain and Company. WETFEET, INC. ISBN 978-1-58207-884-7.
  19. ^ “Google Is No Longer the Most Attractive Employer Globally for Business Students”. Observer. 2022-11-02. Retrieved 2022-12-13.
  20. ^ “The World’s Top 50 Most Attractive Employers – 2009 (Universum) | Ranking The Brands”. www.rankingthebrands.com. Retrieved 2022-12-13.
  21. ^ Ziegler, Tom (2017-06-30). “World’s Top Employers for New Grads”. CNNMoney. Retrieved 2022-12-13.
  22. ^ Miller-Merrell, Jessica (2011-07-14). “THE UNIVERSUM CORPORATE GROUP ACQUIRES DOOSTANG, THE LEADING GLOBAL CAREER NETWORK FOR YOUNG PROFESSIONALS”. Workology. Retrieved 2022-12-13.
  23. ^ “World’s Most Attractive Employers 2021” (PDF). Alumni-Clubs. 2021.
  24. ^ “Svenska Universum säljs till tysk mediejätte”. Realtid (in Swedish). 7 May 2018. Retrieved 2022-12-13.
  25. ^ “StepStone completes the acquisition of Universum, the global pioneer of data-driven employer branding services”. www.axelspringer.com. Retrieved 2022-12-13.
  26. ^ “Universum Communications Sweden AB – Market Research Company in Sweden”. directory.esomar.org. Retrieved 2022-12-13.

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