== Sources ==
== Sources ==
The article uses independent press sources and industry publications to support notability, including Best in Media and Professional Beauty, as well as independent coverage of Emirates Fashion Week and the Deluxe Beauty Awards.
The article uses independent press sources and industry publications to support notability, including Best in Media and Professional Beauty, as well as independent coverage of Emirates Fashion Week and the Deluxe Beauty Awards.
[[Category:Living people]]
[[Category:1987 births]]
[[Category:Hairdressers]]
[[Category:Beauty industry professionals]]
[[Category:People from Ashgabat]]
|
Eldar Amraliev |
|
|---|---|
| Born | January 11, 1987
Ashgabat, Turkmenistan |
| Occupations | Haircare expert, educator, creative director, commercial director |
| Years active | 2004–present |
| Website | https://philipsmartins.ae |
Eldar Amraliev (born 11 January 1987) is a Turkmen-born beauty industry professional, haircare expert, educator, and creative and commercial director based in Dubai, United Arab Emirates. He is known for his work in professional hair education, brand development, and participation in major beauty industry events in the Middle East.
Early life and education
[edit]
Amraliev was born in Ashgabat, Turkmenistan. He studied at Kyrgyzstan National University and completed professional training at Wells Academy. He began his career in the beauty industry in 2004 as a hair stylist and color specialist.[1]
Early career (2004–2011)
[edit]
From 2004 to 2011, Amraliev worked as a hair stylist and educator in Turkmenistan, including positions at Delux Salon and Avangard Salon. During this period, he developed his expertise in hair coloring, styling, and salon education.[2]
Move to Dubai and professional development (2011–2023)
[edit]
In 2011, Amraliev moved to Dubai, United Arab Emirates, where he continued working as a professional educator and trainer. He worked with international brands and supported salon professionals through training programs and education. He later joined Vivandi Trading LLC, where he served as a brand manager and education specialist, contributing to the development and market positioning of professional haircare brands.[3]
Rhema Beauty and Philip Martin’s (2024–present)
[edit]
In January 2024, Amraliev joined Rhema Beauty Trend Cosmetics LLC. He became the Creative Director and later also served as Commercial Director, leading brand strategy, education, and market development for Philip Martin’s in the UAE. He also supported the regional launch of the CHI brand, contributing to product strategy and brand positioning.[4][5]
Industry involvement
[edit]
Amraliev has participated in major industry events in the UAE, including the Professional Beauty exhibition series, where he has been involved in educational programs and brand presentations.[6]
In 2025, Amraliev served as a jury member for the International Deluxe Beauty Awards held during Emirates Fashion Week in Dubai. The awards ceremony was covered by independent press outlets, including *The Buzz Magazine* and *WeTel World*, which described the event as a finale to Emirates Fashion Week 2025 and listed Amraliev among the jury panel.[7][8][9][10][11]
Amraliev has been featured in industry media, including Best in Media and Professional Beauty, where he was quoted as an expert and Creative Director of Philip Martin’s UAE discussing professional haircare treatments and techniques.[12]
This article is about Eldar Amraliev, a beauty industry professional and creative director based in Dubai. Independent third-party sources confirm his participation as a jury member at the International Deluxe Beauty Awards 2025, held during Emirates Fashion Week, and covered by multiple independent media outlets. The awards event is recognized as a major industry ceremony in the UAE, and the coverage lists Amraliev among the jury panel.[1][2][3][4][5]
The article uses independent press sources and industry publications to support notability, including Best in Media and Professional Beauty, as well as independent coverage of Emirates Fashion Week and the Deluxe Beauty Awards.
