User:Lubottomley/Product placement: Difference between revisions

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Television shows going back to the 1970s with The Love Boat featured product placements when using the Princess Cruise Lines and shows as recent as Modern Family have featured characters trying to procure an Apple iPad.

In 2001, British author Fay Weldon published The Bulgari Connection, a novel commissioned by Italian jewellery company Bulgari. According to The Independent, this was the first instance of a literary product-placement deal between an established writer of fiction and a commercial partner.

In video games, the most common placements are for processors or graphics cards. For example, in EA’s Battlefield 2142, ads for Intel Core 2 processors appear on map billboards. EA’s The Sims contains in-game advertising for Intel and for McDonald’s. Rare‘s Perfect Dark Zero features ads for Samsung in their menus. Celebrity endorsements are also common in video games as with Tiger Woods in CyberTiger.^[1]

As described in a 2006 article in the Journal of Advertising, the interactive nature of video games leads to a stronger implicit association with brand names.^[1]