User:Relayed/sandbox: Difference between revisions – Wikipedia

 

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SB19 have made endorsements and partnerships with several brands. Factoring in the band’s success, influence, large following, and youth appeal,<ref name=”:1″>{{Cite web |last=Godinez |first=Bong |date=December 5, 2024 |title=PEP Most Influential 2024 OPM Superstars: SB19 |url=https://www.pep.ph/lifestyle/184055/sb19-most-influential-opm-superstars-a755-20241205-lfrm/ |url-status=live |archive-url=https://web.archive.org/web/20251222110906/https://www.pep.ph/lifestyle/184055/sb19-most-influential-opm-superstars-a755-20241205-lfrm/ |archive-date=December 22, 2025 |access-date=December 22, 2025 |website=[[Philippine Entertainment Portal]] |language=en-PH}}</ref><ref name=”:2″>{{Cite web |date=January 11, 2021 |title=SB19 Is Lazada Philippines’ Newest Ambassador |url=https://www.rappler.com/entertainment/celebrities/sb19-lazada-philippines-ambassador/ |url-status=live |archive-url=https://web.archive.org/web/20251222111037/https://www.rappler.com/entertainment/celebrities/sb19-lazada-philippines-ambassador/ |archive-date=December 22, 2025 |access-date=December 22, 2025 |website=[[Rappler]] |language=en-PH}}</ref><ref>{{Cite web |last=Tobias |first=Jap |date=November 8, 2023 |title=SB19 Talks About Authenticity as Artists, Why They Resonate with Pepsi’s Rebrand |url=https://qa.philstar.com/entertainment/2023/11/08/2303475/sb19-talks-about-authenticity-artists-why-they-resonate-pepsis-rebrand/ |url-status=live |archive-url=https://web.archive.org/web/20251222111219/https://qa.philstar.com/entertainment/2023/11/08/2303475/sb19-talks-about-authenticity-artists-why-they-resonate-pepsis-rebrand |archive-date=December 22, 2025 |access-date=December 22, 2025 |website=[[The Philippine Star]] |language=en-PH}}</ref> it made them a sought-after figure by companies.<ref name=”:1″ /> The group have endorsed several retail companies, in which they served as brand ambassadors of the e-commerce site [[Lazada]] since 2021,<ref name=”:2″ /> and supermarket chain [[Puregold]] and clothing brand [[Bench (Philippine clothing brand)|Bench]] since 2024.<ref>{{Cite web |last=Llanera |first=Melba R. |date=June 30, 2024 |title=SB19, Bini Hailed for Their ‘Inspirational’ Stories |url=https://www.pep.ph/news/local/181520/sb19-bini-flow-g-sunkissed-lola-a739-20240630/ |url-status=live |archive-url=https://web.archive.org/web/20251222134102/https://www.pep.ph/news/local/181520/sb19-bini-flow-g-sunkissed-lola-a739-20240630/ |archive-date=December 22, 2025 |access-date=December 22, 2025 |website=[[Philippine Entertainment Portal]] |language=tl-PH}}</ref><ref>{{Cite web |date=May 9, 2024 |title=Green and ‘Gento’: SB19 Joins Puregold’s All-Star OPM Lineup |url=https://www.bworldonline.com/spotlight/2024/05/09/593866/green-and-gento-sb19-joins-puregolds-all-star-opm-lineup/ |url-status=live |archive-url=https://web.archive.org/web/20251222133946/https://www.bworldonline.com/spotlight/2024/05/09/593866/green-and-gento-sb19-joins-puregolds-all-star-opm-lineup/ |archive-date=December 22, 2025 |access-date=December 22, 2025 |website=[[BusinessWorld]] |language=en-PH}}</ref><ref>{{Cite web |last=Gomez |first=Ann Jenireene |title=SB19 Is Bench’s Newest Ambassadors |url=https://tribune.net.ph/2024/12/07/sb19-is-benchs-newest-ambassadors |url-status=live |archive-url=https://web.archive.org/web/20250812182909/https://tribune.net.ph/2024/12/07/sb19-is-benchs-newest-ambassadors |archive-date=August 12, 2025 |access-date=December 12, 2025 |website=[[Daily Tribune (Philippines)|Daily Tribune]] |language=en-PH}}</ref> SB19 have engaged in branded events, including the ”Lazada Super Show”,<ref>{{Cite web |date=November 9, 2020 |title=Kapuso Stars Banner Exciting ”Lazada 11.11 Super Show” |url=https://www.gmanetwork.com/entertainment/showbiznews/news/70966/kapuso-stars-banner-exciting-lazada-1111-super-show/story |url-status=live |archive-url=https://web.archive.org/web/20250410081546/https://www.gmanetwork.com/entertainment/showbiznews/news/70966/kapuso-stars-banner-exciting-lazada-1111-super-show/story |archive-date=April 10, 2025 |access-date=April 10, 2025 |publisher=[[GMA Network]] |language=en-PH}}</ref> Puregold concerts,<ref>{{Cite web |date=October 4, 2023 |title=Top Acts Rock the Araneta for ‘Feel Great’ Concert |url=https://manilastandard.net/?p=314376818 |url-status=live |archive-url=https://web.archive.org/web/20240602165453/https://manilastandard.net/?p=314376818 |archive-date=June 2, 2024 |access-date=June 2, 2024 |website=[[Manila Standard]] |language=en-PH}}</ref><ref>{{Cite web |last=Severo |first=Jan Milo |date=May 12, 2025 |title=OPMCON Featuring Bini, SB19, Flow G, Others Set This July in Philippine Arena |url=https://www.philstar.com/entertainment/music/2025/05/12/2442556/opmcon-featuring-bini-sb19-flow-g-others-set-july-philippine-arena |url-status=live |archive-url=https://web.archive.org/web/20250514140742/https://www.philstar.com/entertainment/music/2025/05/12/2442556/opmcon-featuring-bini-sb19-flow-g-others-set-july-philippine-arena |archive-date=May 14, 2025 |access-date=May 14, 2025 |website=[[The Philippine Star]] |language=en-PH}}</ref> and Bench fashion shows.<ref>{{Cite web |last=Fernando |first=Jefferson |date=March 22, 2025 |title=Star-studded Spectacle: Bench’s ‘Body of Work’ Ignites MOA Arena |url=https://tribune.net.ph/2025/03/22/star-studded-spectacle-benchs-body-of-work-ignites-moa-arena |url-status=live |archive-url=https://web.archive.org/web/20250322182904/https://tribune.net.ph/2025/03/22/star-studded-spectacle-benchs-body-of-work-ignites-moa-arena |archive-date=March 22, 2025 |access-date=March 22, 2025 |website=[[Daily Tribune (Philippines)|Daily Tribune]] |language=en-PH}}</ref> The group also collaborated with Puregold with a 2024 limited-edition Puregold Perks Card that featured their photos.<ref>{{Cite web |date=December 16, 2024 |title=Bini x SB19 Puregold Card Goes Nationwide |url=https://malaya.com.ph/entertainment/bini-x-sb19-puregold-card-goes-nationwide/ |url-status=live |archive-url=https://web.archive.org/web/20251222133530/https://malaya.com.ph/entertainment/bini-x-sb19-puregold-card-goes-nationwide/ |archive-date=December 22, 2025 |access-date=December 22, 2025 |website=[[Malaya (newspaper)|Malaya Business Insight]] |language=en-PH}}</ref>

SB19 have made endorsements and partnerships with several brands. Factoring in the band’s success, influence, large following, and youth appeal,<ref name=”:1″>{{Cite web |last=Godinez |first=Bong |date=December 5, 2024 |title=PEP Most Influential 2024 OPM Superstars: SB19 |url=https://www.pep.ph/lifestyle/184055/sb19-most-influential-opm-superstars-a755-20241205-lfrm/ |url-status=live |archive-url=https://web.archive.org/web/20251222110906/https://www.pep.ph/lifestyle/184055/sb19-most-influential-opm-superstars-a755-20241205-lfrm/ |archive-date=December 22, 2025 |access-date=December 22, 2025 |website=[[Philippine Entertainment Portal]] |language=en-PH}}</ref><ref name=”:2″>{{Cite web |date=January 11, 2021 |title=SB19 Is Lazada Philippines’ Newest Ambassador |url=https://www.rappler.com/entertainment/celebrities/sb19-lazada-philippines-ambassador/ |url-status=live |archive-url=https://web.archive.org/web/20251222111037/https://www.rappler.com/entertainment/celebrities/sb19-lazada-philippines-ambassador/ |archive-date=December 22, 2025 |access-date=December 22, 2025 |website=[[Rappler]] |language=en-PH}}</ref><ref>{{Cite web |last=Tobias |first=Jap |date=November 8, 2023 |title=SB19 Talks About Authenticity as Artists, Why They Resonate with Pepsi’s Rebrand |url=https://qa.philstar.com/entertainment/2023/11/08/2303475/sb19-talks-about-authenticity-artists-why-they-resonate-pepsis-rebrand/ |url-status=live |archive-url=https://web.archive.org/web/20251222111219/https://qa.philstar.com/entertainment/2023/11/08/2303475/sb19-talks-about-authenticity-artists-why-they-resonate-pepsis-rebrand |archive-date=December 22, 2025 |access-date=December 22, 2025 |website=[[The Philippine Star]] |language=en-PH}}</ref> it made them a sought-after figure by companies.<ref name=”:1″ /> The group have endorsed several retail companies, in which they served as brand ambassadors of the e-commerce site [[Lazada]] since 2021,<ref name=”:2″ /> and supermarket chain [[Puregold]] and clothing brand [[Bench (Philippine clothing brand)|Bench]] since 2024.<ref>{{Cite web |last=Llanera |first=Melba R. |date=June 30, 2024 |title=SB19, Bini Hailed for Their ‘Inspirational’ Stories |url=https://www.pep.ph/news/local/181520/sb19-bini-flow-g-sunkissed-lola-a739-20240630/ |url-status=live |archive-url=https://web.archive.org/web/20251222134102/https://www.pep.ph/news/local/181520/sb19-bini-flow-g-sunkissed-lola-a739-20240630/ |archive-date=December 22, 2025 |access-date=December 22, 2025 |website=[[Philippine Entertainment Portal]] |language=tl-PH}}</ref><ref>{{Cite web |date=May 9, 2024 |title=Green and ‘Gento’: SB19 Joins Puregold’s All-Star OPM Lineup |url=https://www.bworldonline.com/spotlight/2024/05/09/593866/green-and-gento-sb19-joins-puregolds-all-star-opm-lineup/ |url-status=live |archive-url=https://web.archive.org/web/20251222133946/https://www.bworldonline.com/spotlight/2024/05/09/593866/green-and-gento-sb19-joins-puregolds-all-star-opm-lineup/ |archive-date=December 22, 2025 |access-date=December 22, 2025 |website=[[BusinessWorld]] |language=en-PH}}</ref><ref>{{Cite web |last=Gomez |first=Ann Jenireene |title=SB19 Is Bench’s Newest Ambassadors |url=https://tribune.net.ph/2024/12/07/sb19-is-benchs-newest-ambassadors |url-status=live |archive-url=https://web.archive.org/web/20250812182909/https://tribune.net.ph/2024/12/07/sb19-is-benchs-newest-ambassadors |archive-date=August 12, 2025 |access-date=December 12, 2025 |website=[[Daily Tribune (Philippines)|Daily Tribune]] |language=en-PH}}</ref> SB19 have engaged in branded events, including the ”Lazada Super Show”,<ref>{{Cite web |date=November 9, 2020 |title=Kapuso Stars Banner Exciting ”Lazada 11.11 Super Show” |url=https://www.gmanetwork.com/entertainment/showbiznews/news/70966/kapuso-stars-banner-exciting-lazada-1111-super-show/story |url-status=live |archive-url=https://web.archive.org/web/20250410081546/https://www.gmanetwork.com/entertainment/showbiznews/news/70966/kapuso-stars-banner-exciting-lazada-1111-super-show/story |archive-date=April 10, 2025 |access-date=April 10, 2025 |publisher=[[GMA Network]] |language=en-PH}}</ref> Puregold concerts,<ref>{{Cite web |date=October 4, 2023 |title=Top Acts Rock the Araneta for ‘Feel Great’ Concert |url=https://manilastandard.net/?p=314376818 |url-status=live |archive-url=https://web.archive.org/web/20240602165453/https://manilastandard.net/?p=314376818 |archive-date=June 2, 2024 |access-date=June 2, 2024 |website=[[Manila Standard]] |language=en-PH}}</ref><ref>{{Cite web |last=Severo |first=Jan Milo |date=May 12, 2025 |title=OPMCON Featuring Bini, SB19, Flow G, Others Set This July in Philippine Arena |url=https://www.philstar.com/entertainment/music/2025/05/12/2442556/opmcon-featuring-bini-sb19-flow-g-others-set-july-philippine-arena |url-status=live |archive-url=https://web.archive.org/web/20250514140742/https://www.philstar.com/entertainment/music/2025/05/12/2442556/opmcon-featuring-bini-sb19-flow-g-others-set-july-philippine-arena |archive-date=May 14, 2025 |access-date=May 14, 2025 |website=[[The Philippine Star]] |language=en-PH}}</ref> and Bench fashion shows.<ref>{{Cite web |last=Fernando |first=Jefferson |date=March 22, 2025 |title=Star-studded Spectacle: Bench’s ‘Body of Work’ Ignites MOA Arena |url=https://tribune.net.ph/2025/03/22/star-studded-spectacle-benchs-body-of-work-ignites-moa-arena |url-status=live |archive-url=https://web.archive.org/web/20250322182904/https://tribune.net.ph/2025/03/22/star-studded-spectacle-benchs-body-of-work-ignites-moa-arena |archive-date=March 22, 2025 |access-date=March 22, 2025 |website=[[Daily Tribune (Philippines)|Daily Tribune]] |language=en-PH}}</ref> The group also collaborated with Puregold with a 2024 limited-edition Puregold Perks Card that featured their photos.<ref>{{Cite web |date=December 16, 2024 |title=Bini x SB19 Puregold Card Goes Nationwide |url=https://malaya.com.ph/entertainment/bini-x-sb19-puregold-card-goes-nationwide/ |url-status=live |archive-url=https://web.archive.org/web/20251222133530/https://malaya.com.ph/entertainment/bini-x-sb19-puregold-card-goes-nationwide/ |archive-date=December 22, 2025 |access-date=December 22, 2025 |website=[[Malaya (newspaper)|Malaya Business Insight]] |language=en-PH}}</ref>

In finance, SB19 have endorsed the mobile payments platform [[GCash]]; they also collaborated in 2025 in releasing an SB19-themed sticker bundle used to personalize GCash debit cards. They also became brand ambassadors of electronics companies [[Acer Inc.|Acer]] since 2021 and [[Xiaomi]] since 2024, whose branded events have been also attended by the band, including several concerts and festivals.

In finance, SB19 have endorsed the mobile payments platform [[GCash]]; they also collaborated in 2025 in releasing an SB19-themed sticker bundle used to personalize GCash debit cards. They also became brand ambassadors of electronics companies [[Acer Inc.|Acer]] since 2021 and [[Xiaomi]] since 2024, whose branded events have been also attended by the band, including several concerts and festivals.

SB19 have also endorsed several brands in the food industry. They had a brand deal with the soft drink company [[Pepsi]]. The band have also endorsed the instant noodles brand [[Lucky Me (noodles)|Lucky Me!]] and promoted [[Selecta (dairy products)|Selecta]] ice cream products. The group have endorsed the fast food restaurants [[Pizza Hut]], [[Dunkin’ Donuts]], and [[McDonald’s Philippines|McDonald’s]], appearing in several commercials promoting the brands products, including the Chicken McDo meal for the latter. In 2024, SB19 have also partnered with Dunkin’ Donuts in releasing SB19-inspired menu items.

SB19 have also endorsed several brands in the food industry. They had a brand deal with the soft drink company [[Pepsi]]. The band have also endorsed the instant noodles brand [[Lucky Me (noodles)|Lucky Me!]] and promoted [[Selecta (dairy products)|Selecta]] ice cream products. The group have endorsed the fast food restaurants [[Pizza Hut]], [[Dunkin’ Donuts]], and [[McDonald’s Philippines|McDonald’s]], appearing in several commercials promoting the brands products, including the Chicken McDo meal for the latter. In 2024, SB19 have also partnered with Dunkin’ Donuts in releasing SB19-inspired menu items.

Filipino boy band

SB19 is a Filipino boy band formed in 2016, consisting of Josh, Pablo, Stell, Ken, and Justin. The band’s leader, Pablo, is mostly involved in co-writing and co-producing for the group’s own material. They have incorporated various genres for their music, including soul, dance-pop, hip-hop, EDM, and R&B, with lyrics focused on subjects such as love, empowerment, and struggles. The group is a recipient of multiple accolades, including two Asia Artist Awards, a Nickelodeon Kids’ Choice Award, eighteen Awit Awards, six Filipino Music Awards, fourteen PMPC Star Awards for Music, and eighteen Wish 107.5 Music Awards. Having been named one of the most successful Filipino artists, the media has credited SB19 for popularizing and paving the way for P-pop music, further citing them as the “Kings of P-pop“.

A local subsidiary of the South Korean entertainment company, ShowBT, based in Makati, wanted to draw a new market in the Philippines similar to K-pop. In response, ShowBT formed SB19 by handpicking its members from a talent search in 2016 to undergo training. The band debuted in 2018 with the soulful ballad singleTilaluha“, which their agency released independently. The single had a weak reception, leading them to consider disbandment. SB19 adopted dance-pop in 2019 for their follow-up single, “Go Up“, which went viral on Twitter, making them achieve mainstream success and a rise in social media following. Later that year, the group signed a recording deal with Sony Music Philippines and headlined a sold-out concert at the Cuneta Astrodome. Subsequently, they released their debut studio album, Get in the Zone, in 2020. Their breakthrough led them to be awarded their first Awit Award for Favorite Breakthrough Artist of the Year at the 2020 Awit Awards.

SB19 began exploring hip-hop and EDM with the release of their first extended play (EP), Pagsibol, in 2021, spawning singles “What?“, “Mapa“, and “Bazinga“, the latter topping Billboard‘s Hot Trending Songs. The band left ShowBT and shifted to self-management by founding 1Z Entertainment in 2023. That year, they released their second EP, Pagtatag!; its lead single, “Gento“, earned them their first entry to charts in the Philippines and Billboard‘s World Digital Song Sales, a first among Filipino groups. They released their third EP, Simula at Wakas, in 2025. All songs from the EP charted on the Philippines Hot 100, while its lead single, “Dam“, also topped the World Digital Song Sales, a first for any Filipino artist. During that time, their WYAT (Where You At) Tour (2022), Pagtatag! World Tour (2023–2024), and Simula at Wakas World Tour (2025) sold out various venues, including the Araneta Coliseum and the Philippine Arena. The band also received international nominations, including for Billboard Music Awards, MTV Europe Music Awards, and Music Awards Japan. Since their debut, SB19 have amassed over 100 million streams on Spotify, and was named among the most streamed Filipino artists on the platform.

SB19’s logo, in use since 2019

The name SB19 represents the involvement of the Philippines and South Korea in their formation.[1][2] The letters “S” and “B” were taken from the initialism of the South Korean entertainment company ShowBT, which at the time managed the band.[1] The number “19” was derived from the difference between the country calling codes of South Korea (+82) and the Philippines (+63).[a][2] The group added that, acrostically, “SB” also means “sound break”, which they said signifies the group’s goal of “breaking into the Philippine and international music scene”.[1] SB19’s logo was unveiled in 2019, described as a “fusion of a diamond and windmill”, which they associate with the support they received from their fans over time, likening them to a diamond and a windmill: “[A] diamond shines even in the tiniest of light—our fans are our light. Even if we only receive a little support, we will keep shining. […] A windmill operates when there is wind. For us, the wind is our fans.”[3]

2016–2018: Formation and early years

[edit]

The Korean Wave became a prevalent cultural phenomenon. It led to K-pop‘s increase in popularity in the Philippines, receiving substantial fanfare,[4][5] though locally based pop groups were unpopular.[6] The South Korean comedian Jung Sung-han, a former member of the comedy trio Cult Triple,[7] established the talent agency ShowBT Philippines Corporation[8]—a subsidiary of the South Korean entertainment company ShowBT[9]—headquartered in Makati, Philippines.[10] Its formation was part of his goals of localizing K-pop and Korean culture in other Asian markets.[8] He finds the Philippines among the appropriate countries to establish a “cultural hybrid”, citing the Filipinos’ fluency in English, a considerable K-pop fandom, and a far more open local entertainment market as strength points.[7][9] The talent agency began searching for local talents in 2016 who would undergo similar training procedures as K-pop idols before debuting as a boy band,[2] narrowing three hundred auditionees down to seven through a series of evaluations.[11][12] The band members described the training process as “motivating at first but […] very exhausting”, in which they underwent a series of regular exercises, vocal practices, dancing, ballet training, and personality development.[11] The members’ personal lives were restricted, forbidding vices and imposing constraints.[2] Disillusioned with expectations of lack of success, most members considered disbanding; Stell chose to stay while six of the original seven-member group pulled out, yet three members—Josh, Justin, and Pablo (formerly Sejun)—reconsidered returning to the group.[11][13] Another auditionee, Ken, was added to the group’s lineup. All of them would later become the members who would debut as SB19.[11]

Initially, SB19 would perform at company events organized by ShowBT.[9] After about two years of training, the band began their first effort with the soulful balladTilaluha“. Their talent agency released it independently on October 26, 2018,[14] as their debut single. The single received a weak reception and little success. In a retrospective review by Nylon Manila‘s Rafael Bautista, he believed the song is an “underrated […] song that deserves praise” and finds the release somewhat high-risk, considering it is “the first song people will get to hear from [SB19]”, but he opined that they succeeded in showing their vocals. The group would promote themselves by visiting local shopping malls and schools,[6] and hosting their first fan meeting, SB19: Start of the Best, which was held in December 2018 across two shows in San Juan and Davao.[15] Their disappointment in the lack of initial success received from their debut single later led to the group being on the verge of disbandment anew. In a retrospective interview with MTV, Pablo recalled the group not gaining much despite their constant investment and effort: “We have performed in different places, […] but we weren’t really gaining [anything] or earning money. It was really hard to pursue our dreams. You have to provide for your family, you have to provide for yourself.”[16]

2019–2020: Breakthrough and first album

[edit]

A group photo of SB19 on stage, each wearing casual clothing and holding a handheld microphone.
SB19 performing at a Get in the Zone show in Negros in 2019

From a pool of songs that the group have recorded thus far, SB19 have chosen “Go Up” as their next single. Pablo revealed that the band had agreed they would part ways if they remained unsuccessful after the release: “We told each other that if this song didn’t work out, we would be splitting up”.[16] In the process, they developed a choreography for the song and practiced it a thousand times as preparation. ShowBT Philippines released the single on July 19, 2019,[17] and a video of the group dancing to the song’s choreography was released on YouTube. It emerged as a trending topic on social media platforms and it, as well as the song’s accompanying music video, experienced virality. Subsequently, they achieved a mainstream breakthrough and have attracted the mainstream media and press.[16][18] It opened opportunities for the group to begin appearing on several local television shows,[19][20] and they have received widespread support from social media users, prompting an increase in social media engagement and following.[21][22] Retrospectively, Billboard Philippines finds the single “timeless” and a “great introduction to [SB19’s] discography”.[23] SB19 received accolades for “Go Up”; it won Song of the Year at the 2020 Myx Music Awards and Wishclusive Pop Performance of the Year at the 2020 Wish 107.5 Music Awards.[24][25] Following the release, the band debuted on Billboard‘s Next Big Sound chart on November 20, 2019,[26] and embarked on their first free concert tour, Get in the Zone: Nationwide Concert, to various cities in the Philippines from 2019 to 2020; its first show at Cuneta Astrodome in Pasay sold out 3,500 free tickets in three minutes.[27][28]

SB19 at the 2020 Wish 107.5 Music Awards, where they received their first award from the organization for Wish Breakthrough Artist of the Year

Later that year, SB19 received and signed a recording deal with the record label Sony Music Philippines. Shortly after, they released their next single, “Alab (Burning)“, under the label on December 25, 2019.[29] The band also appeared on Billboard‘s Social 50 chart, a first for a Filipino act.[30] In 2020, as a result of the outbreak of the COVID-19 pandemic, SB19’s scheduled events were postponed, including a planned concert at the Araneta Coliseum.[31][32] Instead, they curated “Ikako”, a homage to healthcare workers, and released it as a promotional single exclusively on YouTube on May 15, 2020.[33] Subsequently, SB19 released their debut studio album, Get in the Zone, on July 31, 2020.[34] They staged their first livestream concert, SB19: Live from Manila, on November 21, 2020, through the streaming platform Global Live.[35] The proceeds from its reshowing were donated to the victims of Typhoon Vamco.[36] SB19 was named as the Breakthrough Artist of the Year at the 2020 ceremonies of Wish 107.5 Music Awards and Awit Awards,[37][38] and their single “Alab (Burning)” earned two awards at the 2021 Myx Music Awards for Song of the Year and Music Video of the Year.[39]

2021–2022: Pagsibol and rise to prominence

[edit]

SB19 performing at the 2021 Wish 107.5 Music Awards, where they won the most awards of the night

2023–present: Self-management and continued success

[edit]

SB19 at the Pagtatag! World Tour, the boy band’s most expansive tour to date
SB19 have cited several K-pop artists as inspirations, including BTS (pictured).

Musical style and themes

[edit]

SB19 performing at the Pagtatag! World Tour (2023), wearing vibrant streetwear clothing

Legacy and influence

[edit]

SB19 as ambassadors at a Sentro Rizal cultural center in Washington, D.C. in 2023, with Jaime Ramon Ascalon, Jr.

SB19 is considered by many a leading figure in P-pop music, who has credited the band for pioneering and paving the way for the genre.

SB19 during their appearance at a fashion show curated by Bench in 2025

SB19 have made endorsements and partnerships with several brands. Factoring in the band’s success, influence, large following, and youth appeal,[40][41][42] it made them a sought-after figure by companies.[40] The group have endorsed several retail companies, in which they served as brand ambassadors of the e-commerce site Lazada since 2021,[41] and supermarket chain Puregold and clothing brand Bench since 2024.[43][44][45] SB19 have engaged in branded events, including the Lazada Super Show,[46] Puregold concerts,[47][48] and Bench fashion shows.[49] The group also collaborated with Puregold with a 2024 limited-edition Puregold Perks Card that featured their photos.[50]

In finance, SB19 have endorsed the mobile payments platform GCash;[40] they also collaborated in 2025 in releasing an SB19-themed sticker bundle used to personalize GCash debit cards.[51] They also became brand ambassadors of electronics companies Acer since 2021 and Xiaomi since 2024,[52][53] whose branded events have been also attended by the band, including several concerts and festivals.

SB19 have also endorsed several brands in the food industry. They had a brand deal with the soft drink company Pepsi. The band have also endorsed the instant noodles brand Lucky Me! and promoted Selecta ice cream products. The group have endorsed the fast food restaurants Pizza Hut, Dunkin’ Donuts, and McDonald’s, appearing in several commercials promoting the brands products, including the Chicken McDo meal for the latter. In 2024, SB19 have also partnered with Dunkin’ Donuts in releasing SB19-inspired menu items.

SB19 have been involved with several charitable works throughout their career. The band curated a reshowing of their first online concert, SB19: Live from Manila, in 2020 to raise funds for the affected communities in the Philippines impacted by typhoons Goni and Vamco.[54][55] In 2021, SB19 launched a limited-edition merchandise line, with a portion of its proceeds donated to the purchase of personal protective equipment for Philippine hospitals, including the Philippine General Hospital (PGH), in response to the heightening COVID-19 pandemic in the Philippines.[56] Later that year, the band headlined an online concert, Forte: A Pop Orchestra Concert, in support of the Sr. Baptista Battig Music Foundation, an organization helping the underprivileged youth who wish to pursue music.[57][58] Following the onslaught of Tropical Storm Trami in the Philippines in 2024, SB19 organized a donation drive to support the relief efforts for the affected victims.[59]

Artists, including SB19, receive honorarium payments of ₱100,000 for every Wish 107.5 Music Award they won, which they donate to their chosen charities.[60][61] For their wins at the 2020, 2022, and 2023 editions of the awards, they have donated their proceeds to the Autism Society Philippines.[62][63][64] At the 2021 ceremony, the band have chosen the House of Refuge Foundation, an organization that provides shelter to abandoned children,[65] as their donee.[66] In 2025, the group have selected the Leukemic Indigents Fund Endowment and the PGH Medical Foundation as their beneficiaries.[61]

SB19 have received numerous awards throughout their career. The band have accumulated more than 10 trophies each from Awit Awards, P-pop Music Awards, PMPC Star Awards for Music, and Wish 107.5 Music Awards since their debut. Their breakthrough was recognized by many award-giving bodies in 2020, such as by the Awit Awards,[67] Myx Music Awards,[68] and the Wish 107.5 Music Awards.[69] The band have also consecutively won the Wish 107.5 Music Award for Wish Group of the Year from 2021 to 2024[70] and the Wishclusive Pop Performance of the Year since 2022.[71] They are the first the first Southeast Asian and Filipino act to be nominated for Top Social Artist at the 2021 Billboard Music Awards,[72] as well as the first Filipino group to be awarded Favorite Asian Act at the 2024 Nickelodeon Kids’ Choice Awards.[73][74] SB19 is also a recipient of the Sudi National Music Award by the National Commission for Culture and the Arts in 2024.[75] They are the most-awarded artist at the Filipino Music Awards,[76] and have also bagged the most awards in various awards ceremonies, including at the 2022 Awit Awards,[77] 2025 P-pop Music Awards,[78] and several editions of the Wish 107.5 Music Awards.

  • Show Break (2019–present)
  • Ex-Mas (2020)
  • Our Zone: Anniversary Series (2021)
  • School Buddies (2022)
  • Pagtatag! The Documentary (2024)
  • Get in the Zone Nationwide Concert (2019–2020)
  • SB19: Live from Manila (2020)
  • Back in the Zone (2021)
  • Forte: A Pop Orchestra Concert (2021)
  • Our Zone: SB19’s Third Anniversary Concert (2021)
  • Dunkin’ Presents SB19: Live in Araneta (2022)
  • WYAT (Where You At) Tour (2022)
  • Pagtatag! World Tour (2023–2024)
  • ThanksgiVIng: SB19 6th Anniversary Celebration (2024)
  • Simula at Wakas World Tour (2025)
  • Fast Zone (2025)
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Legacy

Billboard Philippines physical sources

  • Fernandez, Jenny (October 15, 2023). “The Future Is Now: SB19 Is Blazing a Trail for the Future of P-pop”. Billboard Philippines. Vol. 1. Modern Media Group, Inc. pp. 28–34. ISSN 2984-9861.
  • San Juan, Ratziel (October 15, 2023). “Future-Proof: SB19’s 1Z Entertainment Forwards Filipino Music by Building Their Own Blueprint”. Billboard Philippines. Vol. 1. Modern Media Group, Inc. pp. 38–39. ISSN 2984-9861.
  • “Year One Uncovered”. Billboard Philippines. Vol. 7. Modern Media Group, Inc. October 15, 2024. pp. 19–74. ISSN 2984-9861.

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