WSCC-FM: Difference between revisions - Wikipedia

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{{Infobox radio station

| name = WSCC-FM

| logo =

| city = [[Goose Creek, South Carolina]]

| area = [[Charleston, South Carolina metropolitan area|Charleston metropolitan area]]/[[South Carolina Lowcountry]]

| branding = ”News Radio 94.3 WSC”

| airdate = {{Start date and age|1983|5|19}}

| frequency = 94.3 [[hertz|MHz]] {{HD Radio}}

| format = [[Talk radio|News/talk]]

| subchannels=””‘HD3”’: [[Contemporary Christian]] ([[WAYA-FM]] simulcast)

| subchannels = ”’HD3”’: [[Contemporary Christian]] ([[WAYA-FM]] simulcast)

| erp = 25,000 [[watt]]s

| haat = 100 meters (328 ft)

| class = C3

| facility_id = 31939

| coordinates = {{coord|32|49|4.00|N| 79|50|9.00|W|region:US-SC_type:landmark}}

| callsign_meaning = W ”’S”’outh ”’C”’arolina ”’C”’harleston

| former_callsigns = WBJX (1983–1984) WLNB (1984–1987) WWHT-FM (1987–1990) WUJM (1990–1992) WSSP (1992–2004)

| affiliations = [[Premiere Networks]] [[Compass Media Networks]]

| network = [[Fox News Radio]]

| owner = [[iHeartMedia, Inc.]]

| licensee = iHM Licenses, LLC

| sister_stations = [[WEZL]], [[WRFQ (FM)|WRFQ]], [[WXLY]]

| webcast = [https://www.iheart.com/live/news-radio-943-wsc-3062/ Listen Live]

| website = [http://www.943wsc.com 943wsc.com]

| licensing_authority= [[Federal Communications Commission|FCC]]

}}

”’WSCC-FM”’ (94.3 [[Hertz|MHz]]), also known as “News Radio 94.3 WSC”, is a [[commercial radio|commercial]] [[radio station]] [[city of license|licensed]] to [[Goose Creek, South Carolina]], and serving the [[Charleston, South Carolina metropolitan area|Charleston metropolitan area]]. It airs a [[talk radio|news/talk]] [[radio format|format]] and is owned by [[iHeartMedia, Inc.]] The station’s [[radio studio|studio]]s and offices are on Houston Northcutt Boulevard in [[Mount Pleasant, South Carolina|Mount Pleasant]].

Weekdays begin with a ~~news~~ and ~~information~~ show, ”~~Mornings~~ ~~with~~ ~~Kelly~~ ~~Golden~~.” The rest of the schedule is [[radio syndication|nationally syndicated]] programs, mostly from co-owned [[Premiere Networks]]: ”[[The Clay Travis and Buck Sexton Show]], [[The Glenn Beck Program]], [[The Sean Hannity Show]], [[The Ramsey Show]] with [[Dave Ramsey]], Ground Zero with Clyde Lewis, [[Coast to Coast AM]] with [[George Noory]]” and ”[[This Morning, America’s First News with Gordon Deal]]”. Weekends feature shows on money, health, law, real estate, home repair and technology, some of which are paid [[brokered programming]]. Syndicated programs include ”[[~~Kim Komando|~~The Kim Komando Show]], [[Michael D. Brown|The Weekend with Michael Brown]], [[Ben Ferguson|The Ben Ferguson Show]], [[Art Bell|Somewhere in Time with Art Bell]]” and ”[[Bill Cunningham (talk show host)|Sunday ~~Night~~ with Bill Cunningham]]”~~. Every Sunday, WSCC-FM broadcasts the 11:00 am service of [[St. Matthew’s German Evangelical Lutheran Church|St. Matthew’s Lutheran Church]]~~. Most hours begin with an update from [[Fox News Radio]].

Weekdays begin with and show, ” .” The rest of the schedule is [[radio syndication|nationally syndicated]] programs, mostly from co-owned [[Premiere Networks]]: ”[[The Clay Travis and Buck Sexton Show]], [[The Glenn Beck Program]], [[The Sean Hannity Show]], [[The Ramsey Show]] with [[Dave Ramsey]], Ground Zero with Clyde Lewis, [[Coast to Coast AM]] with [[George Noory]]” and ”[[This Morning, America’s First News with Gordon Deal]]”. Weekends feature shows on money, health, law, real estate, home repair and technology, some of which are paid [[brokered programming]]. Syndicated programs include ”[[The Kim Komando Show]], [[Michael D. Brown|The Weekend with Michael Brown]], [[Ben Ferguson|The Ben Ferguson Show]], [[Art Bell|Somewhere in Time with Art Bell]]” and ”[[Bill Cunningham (talk show host)|Sunday with Bill Cunningham]]”. Most hours begin with an update from [[Fox News Radio]].

WSCC-FM has an [[effective radiated power]] (ERP) of 25,000 [[watt]]s. The [[transmitter]] is on Venning Road in [[Mount Pleasant, South Carolina|Mount Pleasant]].<ref>[https://radio-locator.com/cgi-bin/finder?call=wscc&x=11&y=7&sr=Y&s=C Radio-Locator.com/WSCC-FM]</ref> WSCC-FM broadcasts in the [[HD Radio]] format. Its HD2 [[digital subchannel]] formerly carried [[iHeartRadio]]’s [[reggae]] music service “iRie Radio”. Its HD3 subchannel carries a simulcast of [[WAYA-FM]], which airs the [[WAY-FM Network]] [[contemporary Christian]] format.

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==History==

===Early years===

On May 19, 1983, the station [[~~sign-on|~~signed on]] as ”’WBJX”’.<ref>[https://www.americanradiohistory.com/Archive-BC-YB/1984/B-Radio-NE-Ter-BC-YB-1984.pdf Broadcasting Yearbook 1984 page B-228]</ref> It was owned by Sunrise Broadcasting, and aired an [[adult contemporary music]] format. ~~At first, it’s~~ effective radiated power was 3,000 watts.

On May 19, 1983, the station [[signed on]] as WBJX.<ref>[https://www.americanradiohistory.com/Archive-BC-YB/1984/B-Radio-NE-Ter-BC-YB-1984.pdf Broadcasting Yearbook 1984 page B-228]</ref> It was owned by Sunrise Broadcasting, and aired an [[adult contemporary music]] format. effective radiated power was 3,000 watts.

The following year, WBJX was bought by O’Grady Communications, which switched the [[call sign]] to ”’WLNB”’.<ref>[https://www.americanradiohistory.com/Archive-BC-YB/1985/B-Radio-NE-to-Ter-B-Radio-All-BC-YB-1985.pdf Broadcasting Yearbook 1985 page B-240]</ref> The station featured an early form of [[Urban Adult Contemporary]] called ”Heart & Soul, FM 94 WLNB”. The station aimed its programming at [[African American]] ~~adults~~.

The following year, WBJX was bought by O’Grady Communications, which switched the [[call sign]] to WLNB.<ref>[https://www.americanradiohistory.com/Archive-BC-YB/1985/B-Radio-NE-to-Ter-B-Radio-All-BC-YB-1985.pdf Broadcasting Yearbook 1985 page B-240]</ref> The station featured an early form of [[Urban Adult Contemporary]] called ”Heart & Soul, FM 94 WLNB”. The station aimed its programming at [[African American]] .

In 1987, WLNB was sold to Jones Eastern Broadcasting of Charleston, which changed the station to a [[rhythmic contemporary]] format or “CHUrban” as ”Hot 94” under the call letters ”’WWHT”’, with the HT standing for ”’H”’o”’t”’. The Hot 94 [[disc jockey]]s or “Hot Jocks” as they were known, included Madeline (formerly of crosstown [[Album Rock]] [[WAVF]]) for mornings, Mick Barker (from rival [[Top 40]] outlet [[WSSX]]) for middays, with Chris Kelly (from [[WOMG|WMMC]]/[[Columbia, South Carolina]]) for the afternoon, and Rocky Love (from [[WXTU]]/[[Philadelphia]]) for evenings. The station was programmed by Bob Casey, formerly Vice President of Programming of crosstown [[WSPO|WXTC]].<ref>Kim Freeman “Vox Jox” column, “Billboard” Magazine August 1st, 1987</ref>

In 1987, WLNB was sold to Jones Eastern Broadcasting of Charleston, which changed the station to a [[rhythmic contemporary]] format or “CHUrban” as ”Hot 94” under the call letters WWHT, with the HT standing for ”’H”’o”’t”’. The Hot 94 [[disc jockey]]s or “Hot Jocks” as they were known, included Madeline (formerly of crosstown [[Album Rock]] [[WAVF]]) for mornings, Mick Barker (from rival [[Top 40]] outlet [[WSSX]]) for middays, with Chris Kelly (from [[WOMG|WMMC]]/[[Columbia, South Carolina]]) for the afternoon, and Rocky Love (from [[WXTU]]/[[Philadelphia]]) for evenings. The station was programmed by Bob Casey, formerly Vice President of Programming of crosstown [[WSPO|WXTC]].<ref>Kim Freeman “Vox Jox” column, “Billboard” Magazine August 1st, 1987</ref>

===Switch to Oldies===

Hot 94 failed to make headway due to strong competition from Top 40 stations [[WNKT|WKQB]] (Q-107) and [[WSSX]] (95SSX). Hot 94 had a 3,000-watt signal, while WKQB and WSSX were 100,000 watts. In mid-1989, Hot 94 dumped the CHUrban format as well as much of the staff and flipped to [[~~Oldies~~]] as ”Hot Gold 94 WWHT”. Again, ratings failed to materialize.

Hot 94 failed to make headway due to strong competition from Top 40 stations [[WNKT|WKQB]] (Q-107) and [[WSSX]] (95SSX). Hot 94 had a 3,000-watt signal, while WKQB and WSSX were 100,000 watts. In mid-1989, Hot 94 dumped the CHUrban format as well as much of the staff and flipped to [[]] as ”Hot Gold 94 WWHT”. Again, ratings failed to materialize.

In early 1990, WWHT switched to an [[Urban Contemporary]] format as ”’WUJM”’, ”94 Jams”. But once again, the station faced strong competition from established Urban stations [[WWWZ]] and [[WAYA-FM|WPAL-FM]]. It switched to [[easy listening]] and [[soft adult contemporary]] by late 1991 as “Easy 94.3”.

In early 1990, WWHT switched to an [[Urban Contemporary]] format as WUJM, ”94 Jams”. But once again, the station faced strong competition from established Urban stations [[WWWZ]] and [[WAYA-FM|WPAL-FM]]. It switched to [[easy listening]] and [[soft adult contemporary]] by late 1991 as “Easy 94.3”.

===Fly 94 and The Beat===

In the Fall of 1992, WUJM entered into a [[local marketing agreement~~|LMA~~]] with WSSX, which resulted in the station’s format changed to [[~~Contemporary~~ hit radio]] (CHR) as “Fly 94.” The ~~”’WSSP”’~~ call sign ~~was~~ ~~added~~ that October. Although the station became Charleston’s only CHR when WSSX moved to a [[Hot Adult Contemporary]] format in December 1992, the ratings for WSSP were still ~~dismal~~.<ref>{{cite web|url=https://worldradiohistory.com/Archive-RandR/1990s/1992/RR-1992-12-11.pdf#page=24 |access-date=2023-09-17|date=1992-12-11| title=Street Talk|page=24}}</ref> In September 1993, the LMA was broken off and WSSP flipped to satellite fed [[adult standards]] as “Stardust 94.3.”{{Citation needed|date=July 2010}}

In the Fall of 1992, WUJM entered into a [[local marketing agreement]] with WSSX, which resulted in the station’s format changed to [[ hit radio]] (CHR) as “Fly 94.” The call sign that October. Although the station became Charleston’s only CHR when WSSX moved to a [[Hot Adult Contemporary]] format in December 1992, the ratings for WSSP were still .<ref>{{cite web|url=https://worldradiohistory.com/Archive-RandR/1990s/1992/RR-1992-12-11.pdf#page=24 |access-date=2023-09-17|date=1992-12-11| title=Street Talk|page=24}}</ref> In September 1993, the LMA was broken off and WSSP flipped to satellite fed [[adult standards]] as “Stardust 94.3.”{{Citation needed|date=July 2010}}

In 1999, [[Clear Channel Broadcasting]], the forerunner to current owner iHeartMedia, bought both WSCC and WSSP. WSSP dropped adult standards for a return to [[Rhythmic Contemporary]] under the “94.3 The Beat” name. In the Spring 1999 ratings, The Beat finished second to WWWZ among 18-34 listeners and doubled its numbers with that audience.<ref>{{cite news|url=http://www.animaux.net/stern/charleston.html|title=Z93, Oldies 102.5 top ratings|last=Lipman|first=Lisa|work=[[Post and Courier]]|date=1999-08-19|accessdate=2010-07-08}}</ref> By 2002, WSSP flipped to Urban Contemporary as “Power 94.3.” Clear Channel also boosted WSSP’s power to 25,000 watts, allowing it to be heard around Charleston and most of its suburbs.

===Debut of Talk format===

WSCC’s signal on AM 730 was limited to 1,000 watts by day and 100 watts at night. Clear Channel wanted to make its talk radio format more widely available; as a result, in early 2004, WSSP dropped the urban format and began [[simulcast]]ing WSCC’s talk format.<ref>[https://www.americanradiohistory.com/Archive-BC-YB/2005/Radio-NE-Ter-2005-BC-YB.pdf Broadcasting & Cable Yearbook 2005 page D-460]</ref> FM 94.3 would change callsigns to ”’WSCC-FM”’.

WSCC’s signal on AM 730 was limited to 1,000 watts by day and 100 watts at night. Clear Channel wanted to make its talk radio format more widely available a result, in early 2004, WSSP dropped the urban format and began [[simulcast]]ing WSCC’s talk format.<ref>[https://www.americanradiohistory.com/Archive-BC-YB/2005/Radio-NE-Ter-2005-BC-YB.pdf Broadcasting & Cable Yearbook 2005 page D-460]</ref> FM 94.3 would change callsigns to WSCC-FM.

[[File:WSCC NewsRadio94.3 logo.png|thumb|right|Former logo]]

After two weeks, the simulcast ended; with the talk radio format staying on WSCC-FM, the AM station’s call sign became WLTQ and flipped to adult standards. Clear Channel sold WLTQ in 2008.

==References==

Radio station in Goose Creek, South Carolina

WSCC-FM (94.3 MHz), also known as “News Radio 94.3 WSC”, is a commercial radio station licensed to Goose Creek, South Carolina, and serving the Charleston metropolitan area. It airs a news/talk format and is owned by iHeartMedia, Inc. The station’s studios and offices are on Houston Northcutt Boulevard in Mount Pleasant.

Weekdays begin with an information and interview show shared with WVOC Columbia, Gary David and South Carolina’s Morning News.^[2] The rest of the schedule is nationally syndicated programs, mostly from co-owned Premiere Networks: The Clay Travis and Buck Sexton Show, The Glenn Beck Radio Program, The Sean Hannity Show, The Ramsey Show with Dave Ramsey, Ground Zero with Clyde Lewis, Coast to Coast AM with George Noory and This Morning, America’s First News with Gordon Deal.^[3] Weekends feature shows on money, health, law, real estate, home repair and technology, some of which are paid brokered programming. Syndicated weekend programs include The Kim Komando Show, The Weekend with Michael Brown, The Ben Ferguson Show, Somewhere in Time with Art Bell and Sunday Nights with Bill Cunningham. Most hours begin with an update from Fox News Radio.

WSCC-FM has an effective radiated power (ERP) of 25,000 watts. The transmitter is on Venning Road in Mount Pleasant.^[4] WSCC-FM broadcasts in the HD Radio format. Its HD2 digital subchannel formerly carried iHeartRadio‘s reggae music service “iRie Radio”. Its HD3 subchannel carries a simulcast of WAYA-FM, which airs the WAY-FM Network contemporary Christian format.

On May 19, 1983, the station signed on the air as WBJX.^[5] It was owned by Sunrise Broadcasting, and aired an adult contemporary music format. It’s effective radiated power was 3,000 watts, a fraction of its current output.

The following year, WBJX was bought by O’Grady Communications, which switched the call sign to WLNB.^[6] The station featured an early form of Urban Adult Contemporary called Heart & Soul, FM 94 WLNB. The station aimed its programming at Charleston’s African American community.

In 1987, WLNB was sold to Jones Eastern Broadcasting of Charleston, which changed the station to a rhythmic contemporary format or “CHUrban” as Hot 94 under the call letters WWHT, with the HT standing for Hot. The Hot 94 disc jockeys or “Hot Jocks” as they were known, included Madeline (formerly of crosstown Album Rock WAVF) for mornings, Mick Barker (from rival Top 40 outlet WSSX) for middays, with Chris Kelly (from WMMC/Columbia) for the afternoon, and Rocky Love (from WXTU/Philadelphia) for evenings. The station was programmed by Bob Casey, formerly Vice President of Programming of crosstown WXTC.^[7]

Hot 94 failed to make headway due to strong competition from Top 40 stations WKQB (Q-107) and WSSX (95SSX). Hot 94 had a 3,000-watt signal, while WKQB and WSSX were 100,000 watts. In mid-1989, Hot 94 dumped the CHUrban format as well as much of the staff and flipped to oldies as Hot Gold 94 WWHT. Again, ratings failed to materialize.

In early 1990, WWHT switched to an Urban Contemporary format as WUJM, 94 Jams. But once again, the station faced strong competition from established Urban stations WWWZ and WPAL-FM. It switched to easy listening and soft adult contemporary by late 1991 as “Easy 94.3”.

Fly 94 and The Beat

[edit]

In the Fall of 1992, WUJM entered into a local marketing agreement (LMA) with WSSX, which resulted in the station’s format changed to contemporary hit radio (CHR) as “Fly 94.” The call sign switched to WSPP that October. Although the station became Charleston’s only CHR when WSSX moved to a Hot Adult Contemporary format in December 1992, the ratings for WSSP were still low.^[8] In September 1993, the LMA was broken off and WSSP flipped to satellite fed adult standards as “Stardust 94.3.”^{[citation needed]}

In 1999, Clear Channel Broadcasting, the forerunner to current owner iHeartMedia, bought both WSCC and WSSP. WSSP dropped adult standards for a return to Rhythmic Contemporary under the “94.3 The Beat” name. In the Spring 1999 ratings, The Beat finished second to WWWZ among 18-34 listeners and doubled its numbers with that audience.^[9] By 2002, WSSP flipped to Urban Contemporary as “Power 94.3.” Clear Channel also boosted WSSP’s power to 25,000 watts, allowing it to be heard around Charleston and most of its suburbs.

Debut of Talk format

[edit]

WSCC’s signal on AM 730 was limited to 1,000 watts by day and 100 watts at night. Clear Channel wanted to make its talk radio format more widely available. As a result, in early 2004, WSSP dropped the urban format and began simulcasting WSCC’s talk format.^[10] FM 94.3 would change callsigns to WSCC-FM.

After two weeks, the simulcast ended; with the talk radio format staying on WSCC-FM, the AM station’s call sign became WLTQ and flipped to adult standards. Clear Channel sold WLTQ in 2008. Clear Channel switched its name to iHeartMedia in 2014.

32°49′05″N 79°50′06″W / 32.818°N 79.835°W / 32.818; -79.835

WSCC-FM: Difference between revisions – Wikipedia

Fly 94 and The Beat

Debut of Talk format

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Fly 94 and The Beat

Debut of Talk format

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